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GardenComm
GardenComm's biggest event of the year, the 2019 Annual Conference & Expo, is heading to Salt Lake City, Utah, September 4-7, and you're invited. This year's conference features a line-up of unforgettable events and experiences, including beautiful gardens, dynamic education sessions, industry all-stars, essential networking and so much more.
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GardenComm
GardenComm is excited to announce the fourth annual #GardenComm19 NextGen Scholarship to attend the 2019 GardenComm Annual Conference & Expo, September 4-7 in Salt Lake City, UT. This year, three scholarships will be offered, covering #GardenComm19 conference registration as well as up to $1,000 in travel ($1,500 value).
Ideal scholarship recipients work as garden writers, bloggers, speakers or photographers under the age of 40, demonstrating a commitment to horticultural communications.
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Inc.
Reading is an activity which you may take for granted, but the ability to derive meaning from letters on a page or screen (if e-books are your thing) can be life-changing. Here are several ways researchers say reading books is good for you. First, it helps you get a better job.
A researcher at the University of Oxford analyzed the survey responses of 17,200 people born in 1970, and determined that people who read books at age 16 were more likely to have a professional or managerial career at the age of 33.
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Global English Editing
We may be watching more Netflix than ever, but the world continued to read victoriously in 2018.
Global English Editing have compiled this mega infographic on world reading habits in 2018, following on from our 2017 edition. We show who read the most, what we read, as well as lots of other fascinating insights into the reading landscape.
As you'll see, India, Thailand and China won gold, silver and bronze, respectively, for reading the most throughout the year. Go India!
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Medium
When I arrived at Stanford last September as a John S. Knight Journalism Fellow, I was concerned about the increasing polarization and fragmentation of the media landscape. My assumption was that the new paradigm of the subscription model, gradually adopted by publishers, tended to transform the media landscape by reserving quality journalism for people who can afford to pay for it. I feared that if we do not pay attention, we could end up with a growing gap between the people who get quality news by paying (in a way, elite or upper-class readers), and those who can’t pay or don’t want to pay, and stick to easily accessible news (in the best cases), or disinformation (in the worst).
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Digiday
Subscription publishers are turning more attention to their comment sections in order to drive retention, shape commissioning decisions and diversify their readership.
Publishers know that people who comment on articles tend to read more and visit more often, which makes useful comment sections a smart retention lever. Having the data to prove this is one thing, but how publishers apply this knowledge is another.
After five months of researching the behaviors of people who comment, The Wall Street Journal has switched its strategy, restricting commenting to paying members only and tightening the number of articles people can comment on.
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Fortune
It's a problem that's long flummoxed media outlets, and also one that's increasingly frustrating consumers: The inability to pay a small sum, such as 25 cents or $1, to read an article online.
Yet a breakthrough could be near, as big web platforms like Facebook and Kik are building technology that could mean a new revenue stream for news outlets and an alternative to consumers having to hand over their credit card information to read a single story.
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WAN-IFRA
More publishers around the world are joining together to provide their advertisers with greater scale and data to more effectively target the audiences they want to reach.
For example, just this past week, two ad alliances, which together represent four of Germany's largest media companies, announced they have joined forces. Generally speaking, these efforts are manifesting themselves in two main ways, which are sometimes combined.
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The New York Times
In late April, at F8, Facebook's annual event for developers, the company's head of Instagram, Adam Mosseri, announced some updates. Plenty of things would be added to the photo-sharing app: new ways to post Stories, new ways to buy stuff, an updated camera. Some things might also be taken away. Follower counts, Instagram's main status marker, would become "much less prominent" in users' profiles. "A bigger idea," he told the gathered crowd, was "private like counts," meaning no more numbers under your friends' posts.
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Inc.
Want to save time?
Boost productivity?
Get organized?
Develop new, unicorn-level social media strategies?
The workflow of a social media marketer can be chaotic and overwhelming — but it doesn't have to be.
Tools — like MobileMonkey, Meet Edgar and IFTTT, to name a few — help you get the job done and stay sane.
Every social media marketer should have these 11 tools bookmarked for easy access (I know I do).
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Mashable
If you've found yourself spending less time on Facebook over the last year, you're not alone. As the beleaguered company has battled scandal and tried to emphasize "meaningful" interactions over fake news and clickbait, it appears users are spending less time on the service.
Engagement with Facebook is set to decline or remain flat for the foreseeable future, according to a new report from eMarketer.
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Greenhouse Grower
Boxwood blight is on the verge of wiping out generations-old plants across the southeast. In the fall of 2018, boxwood blight hit Wake Forest University’s Reynolda Gardens, prompting experts to connect with Spring Meadow Nursery to identify a boxwood replacement that is both consistent with the historic landscape and resistant to disease.
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The New York Times
Robert Macfarlane was partway up a mountain in Scotland when a fellow climber decided to lighten the mood by reciting some William Carlos Williams: “The descent beckons / as the ascent beckoned.”
At the time, “the descent very much beckoned,” said Macfarlane, who then recalled the couplet when he began work on his latest book, “Underland: A Deep Time Journey.”
“There is a logic that I began on the mountaintops with my first book,” he said in an interview earlier this month, “and that I’ve ended up as far below ground as I could with this one.”
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