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June 5, 2020

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GARDENCOMM NEWS

Upcoming Webinar GardenComm June 18, 2020 New Ways to Communicate presented by PPA + GardenComm Panelists include: Jessica DeGraaf, Retail Account Manager, Proven Winners C.L. Fornari, Writer, Speaker, Radio Host, & Garden Consultant; The Garden Lady Jennifer Polanz, Managing Editor-At-Large, Green Profit & Inside Grower Jo Ellen Meyers Sharp, Write for You! & GardenComm President David Wilson, Director of Marketing, Overdevest Nurseries Webinar 3:00 – 4:45 PM ET Happy Hour 5:15 – 6:00 PM ET Gardencomm members, contact us at info@gardencomm.org for your member discount code. Register here

Want to Sponsor a Webinar? Let Us Know! GardenComm We’re interested in sharing your content with our members. If you’re interested in sponsoring a webinar, please contact us at info@gardencomm.org. We have multiple sponsorship opportunities that will give you a chance to connect with an audience. Email us today!

Upcoming Events GardenComm 2020 Honors Nominations: Deadline Extended Until Thursday, June 18. New Ways to Communicate, presented by PPA + GardenComm. Thursday, June 18: Webinar 3:00 – 4:45 PM ET. Happy Hour* 5:15 – 6:00 PM ET. Cultivate '20: Monday, July 13 - Thursday, July 16: Varying times. American Public Gardens Association Virtual Conference: June 25, 30, July 2, 7, 9, 2020: Varying Times.

COVID-19 Resources GardenComm GardenComm Member & Guest Resources The Authors Guild: Resources for Getting Economic Relief CARES ACT & COVID-19 RELIEF Canada's Economic Response Plan Canada's Emergency Wage Subsidy

SPONSORED CONTENT Promoted by American Horticultural Society • Blocks in Bloom - This outreach program instills neighborhood pride through planting • Catharine McCord - This Denver-based horticultural therapist designs gardens for children suffering from mental health issues or trauma. • Steve Castorani - He was an advocate for native plants when most gardeners referred to them as weeds. • Ciscoe Morris - Oh la la! Every plant is his favorite and it earned him a spot on an HBO news satire program. • Jessica Turner-Skoff - What does a treeologist do exactly? Meet the young woman who holds that title at The Morton Arboretum.

HORTICULTURE

A Terrace or Garden is the Answer to Coping With COVID-19 in the City Forbes Here’s a recent mini-trend in the Manhattan luxury real estate market that’s worth watching: Of the 16 contracts signed at $4 million and above in May, seven were either apartments that featured terraces or townhouses with gardens. You could make the argument that outdoor space is becoming a must-have pandemic feature. COVID-19 has forced city residents to reconsider the course of their daily lives. When will they be comfortable going to the theater, restaurants and retail stores? READ MORE

How (and When) Eddie Ross Prunes His Garden Roses for the Best Blooms Ever House Beautiful If you're lucky enough to own garden roses, one of the most important things you can do to keep your them (or almost any plant, for that matter) healthy and thriving is to give them a proper pruning at the start of the growing season. Since taking a pair of shears to your favorite blooms can be a little bit scary, we asked House Beautiful contributing editor and gardening expert Eddie Ross how he prunes his roses each spring. Read on to find out how — and when — to prune garden roses to maximize blooms later in the season. READ MORE

Stuck in Coronavirus Isolation? Grow a Container Vegetable Garden. Chattanooga Times Free Press Dianne Kosarin is not one to twiddle her green thumbs. The Apison, Tennessee, grandmother has been busy this spring growing vegetables outdoors in containers. In time, she will harvest potatoes, carrots, cucumbers, kale, squash, cabbage, beans, snap peas, and more. There will be three varieties of tomatoes and enough herbs and peppers to spice up any dish. READ MORE

JOURNALISM

Microsoft Sacks Journalists to Replace Them with Robots The Guardian Dozens of journalists have been sacked after Microsoft decided to replace them with artificial intelligence software. Staff who maintain the news homepages on Microsoft’s MSN website and its Edge browser have been told that they will be no longer be required because robots can now do their jobs. Around 27 individuals employed by PA Media were told that they would lose their jobs in a month’s time after Microsoft decided to stop employing humans to select, edit and curate news articles on its homepages. READ MORE

Publishers Can Outshine Social Media With Reliable News MediaPost As Facebook and Twitter scramble to defend their uneven policies on fact-checking, publishers have an opportunity to showcase their strengths as brand-safe media outlets. A recent audience survey from Reuters helps to reinforce that point for publishers as they seek to rebuild ad revenue lost during the coronavirus pandemic and ensuing recession. READ MORE

PRODUCT SHOWCASE HollywoodTMHibiscus Hollywood Hibiscus are natural performers for growers, retailers and gardeners. They are world famous for Consistently high bud counts Durable and multi-day lasting flowers Bacterial leaf spot and white fly resistance Compact habits Attracting Pollinators LEARN MORE

Shoptalk: Quality Journalism in Troubled Times Editor & Publisher In the span of just a few weeks, the entire world has been plunged into an inconceivable ordeal. A global pandemic has led to an unprecedented collective psychosis. The fear caused by uncertainty about the present and the future amplifies the turmoil. People get sick, and others unfortunately die. Memories of meetings with friends and family remain distant. Confinement multiplies anxiety. The situation seems to be dragging on. READ MORE

How to Protect Your Mental Health During Times of Crisis News Media Alliance May is Mental Health Month, and nothing is more important for reporters working around the clock than having the resources to stay healthy, both physically and emotionally. … In today’s journalism environment and amid a global health pandemic, stress comes not only from reporting on the tragic stories and from working long hours, but from the economic uncertainties and extreme physical risks reporters now face because of the novel coronavirus. We’ve rounded up some essential tips and resources that may help journalists to get through these trying times. READ MORE

PRODUCT SHOWCASES

Endless Blooms. All Season Long. Make your garden come to life with Sunfinity® Sunflowers that thrive and bloom continuously all season long. LEARN MORE Extend time between waterings by up to 4 weeks With the widest selection of full-blooming varieties, Optimara continues to advance the industry with new plant varieties and innovative growing techniques, constantly refined over years of research and development. We create new, exciting plants and care products which are trend-setting and truly functional. Our effort is to continue offering customers a unique selection of flowers in a beautiful product line. LEARN MORE

BUSINESS

Global Advertising to Sink 8.1% — a $50 Billion Drop — in 2020 MediaPost Global advertising spend is expected to see a steep drop of 8.1% this year — with the travel & tourism, entertainment and financial advertising categories taking major hits. WARC Global Advertising Trends estimates there will be a $49.6 billion pullback to $563 billion this year due to “severe” cuts in media investment from the COVID-19 pandemic. READ MORE

'Your Zoom Correspondent': How COVID-19 Will Change Journalism The National “You know, maybe we don’t ever have to travel again to get a story.” A fellow foreign correspondent who was previously based in the Middle East and Africa, and now lives in Europe, recently shared this thought with me over lunch, as he told me how he spent six hours on a zoom call with someone for a story that takes place in Thailand. Last week, I was part of a British literary festival that took place over Zoom. READ MORE

PRODUCT SHOWCASE Begonia BIG® White Green Leaf Benary’s most exciting BIG addition: Extremely well branched with short internodes so it’s covered with blooms. Outstanding garden performance lives up to the BIG Begonia name. Earlier to set blooms then perfect mounded habit later in the season. Extremely heat tolerant! LEARN MORE

SOCIAL MEDIA

How to Battle the Bots on Facebook, Twitter and Other Social Media and Think for Yourself MarketWatch The late U.S. senator, ambassador and academic Daniel P. Moynihan once noted that “Everyone is entitled his own opinion, but not his own facts.” To suggest the world has changed since his day is a massive understatement. These days, anyone with a smartphone can share their opinions and feelings with just about everyone. And as “likes” and shares accumulate, a façade of truth is built. Over time, the distinction between fact and opinion blurs. READ MORE

All Facebook Users Can Now Access a Tool to Port Data to Google Photos Tech Crunch Facebook’s photo transfer tool is now available globally half a year on from an initial rollout in Europe, the company said. The data portability feature enables users of the social network to directly port a copy of their photos to Google’s eponymous photo storage service via encrypted transfer, rather than needing to download and manually upload photos themselves — thereby reducing the hassle involved with switching to a rival service. READ MORE

Can You Be Fired for What you Post on Social Media? Yes! WJON-AM You don't have to spend much time on social media to know that it can be a very ugly place with a lot of polarizing views and comments. But, you may want to think twice before you like, share or join the conversation because it could cost you your job. Bill McGeveren is a professor at the University of Minnesota Law School. He says 'yes' you absolutely can be fired for what you put out there on social media. READ MORE

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