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GardenComm
GardenComm's biggest event of the year, the 2019 Annual Conference & Expo, is heading to Salt Lake City, Utah, September 4-7, and you're invited. This year's conference features a line-up of unforgettable events and experiences, including beautiful gardens, dynamic education sessions, industry all-stars, essential networking and so much more.
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GardenComm
GardenComm is excited to announce the fourth annual #GardenComm19 NextGen Scholarship to attend the 2019 GardenComm Annual Conference & Expo, September 4-7 in Salt Lake City, UT. This year, three scholarships will be offered, covering #GardenComm19 conference registration as well as up to $1,000 in travel ($1,500 value).
Ideal scholarship recipients work as garden writers, bloggers, speakers or photographers under the age of 40, demonstrating a commitment to horticultural communications.
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Innovation in Journalism via Medium
The phrase "pivot to video" attracts ironic winks from journalists and editors; as if referring to a dated trend from a more innocent time, like flip-top smartphones, or facts. During "peak pivot" media outlets rushed to open expensive in-house film studios and push out video content, lured by higher ad rates and promises from the platforms that these would get algorithmic bonuses in the newsfeed.
This bet was misplaced.
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KQED-FM
Larissa Archer has been asked to perform for free so many times she's lost count.
Despite her years of training, impressive resume and credibility as the founder of San Francisco Bellydance Theater, she often finds herself turning down invitations to dance for a few wrinkled dollar bills. As Archer explains it, event producers "can't cut corners on how much beer costs. They can't cut corners on the rental of the venue."
But many can, and often do, skimp on the take-home pay of the talent that attracts showgoers in the first place.
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The Hill
Silicon Valley is bracing for a showdown as Congress and regulators step up their oversight of tech giants and how they wield their power.
The federal government's top antitrust enforcers, the Department of Justice and Federal Trade Commission, have reportedly reached an agreement on how to divide up their responsibilities for investigating Silicon Valley's biggest companies, with the Justice Department setting its sights on Apple and Google and the FTC taking the lead on Facebook and Amazon.
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MediaPost LondonBlog
One of the aspects of this week's ad expenditure forecast from Group M that did not get a lot of attention was what lay behind the digital success story. Growth is slowing down this year compared to last, and then again next year, to around 4%.
That gave rise to talk about a slowdown and the potential implication of Brexit. However, it took until today's examination of the figures by Press Gazette to reveal a rather horrific, inconvenient truth.
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The Wall Street Journal
Are creepy advertisements really necessary to support the free web?
A new academic study suggests they aren't.
Behavioral advertising, which involves collecting data about readers' online behavior and using it to serve them specially tailored ads, often through bits of code called cookies, has become the dominant force in digital advertising in recent years.
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The Wall Street Journal
Podcasters continue to find growing interest from marketers, but their growth remains constrained by factors including a lack of independent audience benchmarks.
U.S. advertisers spent $479.1 million advertising on podcasts in 2018, up 53% from about $313.9 million a year earlier, according to a new report from the industry group Interactive Advertising Bureau and accounting firm PricewaterhouseCoopers LLC.
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Digiday
Facebook is doing more to help publishers big and small pursue subscriptions, both on and off its platform. But the paywall tool at the heart of those efforts still accounts for a tiny sliver of the subscribers those publishers are getting.
This week, Facebook is expected to announce that its subscription tools, which allow publishers to deploy their paywalls through Facebook's Instant Articles format, are now widely available after a more than a year in testing.
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Social Media Today
Are you just getting started with a social media marketing strategy for your business? Are you looking for ways to measure and improve your social efforts?
You'll find a 12-step guide to achieving success on social media in this infographic.
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Forbes
I suspect when Mark Zuckerberg co-founded Facebook in 2004, he could never have imagined that over two billion users would be accessing this revolutionary social media platform on a regular basis. What began as a convenient and fun way to stay in touch with friends has evolved into a worldwide community of conversation, commerce and camaraderie.
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The Washington Post
Ecologically minded gardens are in vogue, which is all to the good. One of the hallmarks of a successful landscape is that it is in harmony with its place, in its flora, planting aesthetic and general mood.
But it is worth knowing that the contemporary broad interest in plant naturalism is a relatively recent impulse. For the past century or more, gardeners have wanted to grow plants that were decidedly exotic and spectacularly different.
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The Guardian
A garden stretches for a mile, free of cars with one of the world's most recognizable monuments at its center. Crossing the river on a tree-lined and lawned bridge, the roar of traffic has been replaced by the sound of water from fountains.
Such is the vision for the Eiffel Tower, which is at the center of a major makeover project to transform one of Paris' most visited districts.
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Milwaukee Journal Sentinel
Gardeners everywhere are happy to see warmer weather and sunny days in the forecast.
This is especially true for those involved in the many garden tours scheduled this year.
Because of the chilly and rainy spring, those involved in the tours say gardens to be featured may have been slow growing at first but are likely to look spectacular for the tours.
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7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063
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