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AdAge
Three years ago, Facebook was the dominant social media site among U.S. teens, visited by 71 percent of people in that magic, trendsetting demographic. Not anymore.
Now only 51 percent of kids ages 13 to 17 use Facebook, according to Pew Research Center. The world's largest social network has finally been eclipsed in popularity by YouTube, Snapchat and Facebook-owned Instagram.
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Adweek
While social media is a solid path for expanding and deepening brand awareness, it's unlikely to be your company's only marketing strategy. Other avenues — from content marketing to corporate events to traditional tactics — can take up significant portions of your advertising budget.
A 2016-17 study from Gartner illustrates that the average company spends 12 percent of its annual revenue on marketing.
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The Wall Street Journal
Instagram, which allows users to post photos and brief glimpses of their lives through short videos, is getting ready to go long.
The Facebook Inc.-owned photo and video sharing app is preparing to launch a new feature that will include long-form video, according to people familiar with the matter.
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The New York Times
As Facebook sought to become the world's dominant social media service, it struck agreements allowing phone and other device makers access to vast amounts of its users' personal information.
Facebook has reached data-sharing partnerships with at least 60 device makers — including Apple, Amazon, BlackBerry, Microsoft and Samsung — over the last decade, starting before Facebook apps were widely available on smartphones, company officials said.
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 High quality, full-length garden series that entertain, inform and inspire you. Stream the garden programs you love anytime--on your tablet, computer or connected device.
No ads, no commitment. Subscribe today for only $6.99/month
For your Free Trial visit: www.hortustv.com
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Poynter
News deserts are ominous to democracy, but how many there are and how fast they're spreading has been a mystery — until now: Coverage of at least 900 communities across the nation has gone dry since 2004, preliminary new data shows.
The alarming data also confirms the view that less-than-affluent communities, where local economies and civic health may already be stumbling, are likelier to have become news deserts.
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Writer's Digest
For the last two decades, we've scoured the web for sites to include in our annual roundup of the 101 Best Websites for Writers, a comprehensive collection of online resources for writers which you can find in full in the May/June 2018 issue of Writer's Digest. Year after year, we review dozens of reader nominations, revisit sites from past lists, consider staff favorites and search the far-flung corners of the web for new additions.
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The Bookseller
In every great epic, there is the last stand: a waning of hope, a dutiful last charge, and a hopeful moment of deus ex machina.
It's all too tempting to imagine American publishers in a boardroom today using similar literary tropes in a dramatic analogy involving besieged Barnes & Noble locations and a fight to the last man against Amazonian invaders. Our analogy isn't far off.
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AdAge
Mary Meeker dished out 280 slides for her annual Internet Trends Report at Recode's Code Conference.
The "most anticipated slide deck of the year" shows that people are buying fewer smartphones, but spending more time online. Businesses from China are growing, as are e-commerce and mobile payments. Amazon Echo is a hit. And so on.
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MediaPost
Facebook and Google continue to dominate the advertising sphere.
In the U.S., publishers have scrambled for ways to make up the revenue lost through the tech giants' domination of the advertising sphere. One solution has come in the form of alliances between publishing entities. Vox Media formed the digital advertising marketplace Concert to allow publishers to team up and potentially take some of the power away from Facebook and Google.
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Los Angeles Times
The old Italian men pass their mornings near the top of the hill, tending thick grapevines and rows of fava beans, smoking crumbling Toscano cigars, staying out of the house. If you try to call Francesco "Frank" Mitrano at home, his wife will brusquely tell you that he's at "the farm."
The farm is a patch of soil by the 110 Freeway, where he harvests enough tomatoes from his crop to make spaghetti sauce for his family's weekly Sunday dinner.
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Timeout New York
Summertime in New York means outdoor art and greenery, and now you can find both in the Garment District.
On Thursday, two blocks of Broadway between 39th and 40th Streets were transformed into an urban garden. The streets are closed to traffic and have been covered with a 400-foot mural by artists Patricia Cazorla and Nancy Saleme. Last year's artwork was the intertwining "Sew and Sew," and this year, there are sprawling green vines reaching up toward Times Square.
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My Modern Met
Every year, the Japan Federation of Landscape Contractors hosts the Kei Truck Garden Contest, a quirky competition that turns tiny trucks into moveable gardens. The annual event attracts landscape artists all over the country, inviting them to pair their knack for gardening with a need for speed.
Praised for its practical size and maneuverability, the miniature Kei truck fittingly has roots in Japan's construction and agriculture industries.
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