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PR Newswire
Every great blog has a style guide.
All of your favorite blogs likely are consistent in tone and imagery.
But you've never really put pen to paper and articulated your style — it's just something you make up as you go along, selecting the parts and pieces that seem to fit who you are and how you write.
And while that may have worked to get you started, if you really want to take your blog to the next level, it's time to make decisions about your style ... and stick with them.
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Pew Research Center
Since 2004, Pew Research Center has issued an annual report on key audience and economic indicators for a variety of sectors within the U.S. news media industry. These data speak to the shifting ways in which Americans seek out news and information, how news organizations get their revenue, and the resources available to American journalists as they seek to inform the public about important events of the day.
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Mental Floss via YouTube
Did you know that Dr. Seuss gets credit for inventing the word "nerd?" In his 1950 book, "If I Ran the Zoo," he wrote, "And then, just to show them, I'll sail to Ka-Troo And Bring Back an It-Kutch, a Preep, and a Proo, A Nerkle, a Nerd, and a Seersucker too!"
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Many wild bird feeds contain synthetic additives and ingredients you can’t even pronounce!
Not Cole’s - we offer only the highest quality, pure seed ingredients so your backyard birds stay healthy naturally with No added Synthetics, Chemicals, or Artificial Flavors.
If You Can’t Read It - Don’t Feed It!
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Forbes
If a tree falls in a forest, and no one's around to hear it, does it make a sound?
It's a philosophical thought experiment designed to illustrate the ties between the subjective and objective sides of reality, but it's also an interesting metaphor for social media marketing. The goal is to get people to "hear" your message; if no one is around to hear it, it doesn't matter how good or original or convincing the message is, because no one will be there to receive it.
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Digiday
Three months since Facebook started running ads in publishers' videos, participants are finding there's money to be made — as long as they have a ton of scale.
Four video publishers that are part of Facebook's beta test for mid-roll ads said the product is bringing in some revenue, with three of them saying it's already matched or surpassed the revenue they made from Facebook's Suggested Videos product.
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FiveThirtyEight
In December, I began a three-month break from Facebook and Twitter. I was on a brief book leave from FiveThirtyEight, and with the election finally over, it seemed like a good time to step away from the news cycle.
The first thing I noticed was that I suddenly lacked an outlet for the compulsion not to write. It wasn't news to me that I used social media for procrastination purposes, but without it, I found myself lacking an easy source for distractions.
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AOL
The thirst for green spaces in New York City is never more apparent than the first warm day each spring. Thousands of nature-starved city dwellers stake out their territory in parks with beach towels, turning places like Central Park's Sheep Meadow into a 15-acre patchwork quilt.
There is, however, a peaceful, green oasis in the city complete with lush rain forests, towering cacti and orchids elegantly dripping from hanging pots — and it can be enjoyed even during the most dreary winter days.
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Did you know money really can grow on trees? Learn how trees cut costs and save energy from arborists at Davey Tree. MORE
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The New York Times
The United States has a rich yet relatively unknown tradition of beautiful gardens, said Cindy Brown, the education and collections manager at the Smithsonian Gardens in Washington. "Gardens in this country date back to the 17th century and continue to be an attraction today," she said, "but most people aren't aware of how many of them there are and don't necessarily think of them as destinations."
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The New York Times
Q. How can the famous English gardens grow so well with the cloud cover that always seems to be hanging over them?
A. "Contrary to popular myths, England is not constantly shrouded by rain clouds," said Rowan Blaik, the director of living collections at the Brooklyn Botanic Garden. "As an English gardener in New York, I'd say there's not an awful lot of difference between the opportunities to successfully garden here and in England."
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The Media Briefing
Recently, INMA published an article entitled, "Instead of courting Millennials, should news media skip this generation?," to which the answer, categorically, is no.
The article predicts, somehow, that the generation isn't "fully grown" and that "Tumblr, Snapchat, Imgur, and a slew of other words missing vowels are still their thing," implying that eventually the Millennial generation will grow up and get back to valuing serious mediums.
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Columbia Journalism Review
An institute dedicated to strengthening local journalism is launching an initiative aimed at developing and sustaining new ideas and fostering a venture-capitalist approach to the business.
The Philadelphia-based Lenfest Institute for Journalism has ponied up $1 million for grants, in an approach that is similar to that of an incubator for startups. "It's important not only to recognize the crisis in local and metro news but also to find creative business approaches to solving the problem," says Jim Friedlich, the institute's executive director.
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Advertising Age
Google's plan for an ad-blocking browser is worrying some publishers and ad executives who consider the internet giant too powerful as it is.
Google dominates digital ad sales, ad delivery, search and publishing technology. It now will exert the power to interfere with websites' ad revenue through its popular Chrome web browser.
Google acknowledged that it plans to build an ad "filter" into Chrome that prevents pages from showing ad formats deemed too intrusive by the industry's Coalition for Better Ads.
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GWA
GWA and the GWA Foundation are excited to announce the second annual #GWA2017 NextGen Scholarship to attend the 2017 GWA Annual Conference & Expo, Aug. 4-7 in Buffalo, New York. This year, three scholarships will be offered, covering #GWA2017 conference registration as well as up to $1,000 in travel ($1,500 value).
Ideal scholarship recipients would be working as a garden writer, blogger, speaker or photographer under the age of 40.
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GWA
Not long ago, I asked fellow GWA members on Facebook for suggestions on how to make travel less stressful and maximize the value of attending a GWA conference. Here's what they said ...
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GWA
Join GWA in the greater Lancaster region as we spend the day visiting the Penn State Trial Gardens,
Lancaster Historical Society and Tanger Arboretum, culminating in a trunk show and
GWA Connect meeting.
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GWA
Join Region III GWA members for two days of touring Indiana's beautiful gardens, including Holliday Park Nature, Sky Garden and Common Ground at Eskenazi Hospital and the Indianapolis Museum of Art.
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GWA
GWA will again have a major presence at the horticulture industry's largest trade show, Cultivate'17 (#Cultivate17). GWA's Association Outreach Committee has again arranged for GWA members to gain special access to the trade show, education sessions and other valuable networking events. Let's see if we can set some records for GWA presence this year!
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