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Digiday
There used to be one neat trick that led to OMG results for publishers that shared their content on Facebook. But now that Facebook has tamped down on clickbait, publishers are putting an emotional spin on content whenever they can. Publishers are emphasizing stories designed to spark sadness, happiness or anger, whether through headlines or in the content itself, to stoke maximum engagement on Facebook.
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Recode
Twitter is testing a new way to show people what others on the service are talking about: It's putting a list of popular events right at the top of some users' timelines.
We first discovered the test thanks to a screenshot shared by Twitter user @JaeHokes, who appears to be part of an experimental test group. The new feature includes a label that reads "happening now" and is a carousel of small Twitter cards.
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Poynter
The Holy Grail of the news business these days is figuring out how to turn the droves of readers who swipe past stories on social media into a reliable stream of revenue.
As more and more users flock to monoliths like Facebook, Snapchat and Instagram and away from publishers' websites, many news organizations have been hard-pressed to cash in on these "distributed" audiences.
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Many wild bird feeds contain synthetic additives and ingredients you can’t even pronounce!
Not Cole’s - we offer only the highest quality, pure seed ingredients so your backyard birds stay healthy naturally with No added Synthetics, Chemicals, or Artificial Flavors.
If You Can’t Read It - Don’t Feed It!
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Columbia Journalism Review
Most freelance journalists have a love/hate relationship with the job. They trade the freedom to pitch pieces and determine their own schedule for the price of dealing with slow responses from editors and delayed payments.
Plus, rates are often lousy, and work is less plentiful these days in a news industry with a grim outlook. Many stringers have to prop up their journalistic work with "custom content" and other writing projects.
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TechCrunch
Quarterly started in 2011 as a highbrow subscription box service, with boxes (delivered every three months, as its name suggests) curated by celebrities like Neil deGrasse Tyson, Pharrell Williams and Gretchen Rubin. Now the company wants to take its brand philosophy further with a new literary subscription service called PageHabit. Every month, PageHabit's subscribers will get a new hardcover release with annotations by its author and other book-related items.
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Greenhouse Grower
USDA-Agricultural Research Service horticulturist Dr. James Altland is exploring an alternative method for controlling weeds in greenhouse propagation systems by using steam or hot water to kill weed seeds.
Altland and his colleagues at ARS in Wooster, Ohio, with partial funding from the Floriculture and Nursery Research Initiative, have started documenting the critical temperature and exposure time needed for killing weed seeds with hot water or steam.
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Good
When iRobot's Roomba was introduced in 2002, it looked like humanity's first step into living like The Jetsons. People couldn't believe that for a few hundred bucks you could buy a robot that would vacuum your floors. After the Roomba's success, its creator, Joe Jones, would invent iRobot's Scooba, and his new start-up has just changed gardening with the Tertill.
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Did you know money really can grow on trees? Learn how trees cut costs and save energy from arborists at Davey Tree. MORE
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MediaShift
Contrary to all the predictions about the public's unwillingness to pay for news when it is freely available online, more publishers of high-quality, in-depth reporting are making money.
The latest example comes from Slovakia, as recounted by Rob Sharp in Nieman Lab. The editors of a popular national newspaper there discovered that a news organization tainted by corruption accusations was about to buy a significant stake in their paper.
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Recode
Big changes coming to podcasting: Apple is going to let the people who make podcasts learn what podcast listeners actually like — and what they ignore.
A new version of Apple's podcast app will provide basic analytics to podcast creators, giving them the ability to see when podcast listeners play individual episodes, and — crucially — what part of individual episodes they listen to, which parts they skip over and when they bail out of an episode.
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GWA
Time is running out to join GWA for our biggest event of the year, the 2017 Annual Conference & Expo, heading to Buffalo, New York, Aug. 4-7.
This year's conference features a lineup of unforgettable events and experiences, including beautiful gardens, dynamic education sessions, industry all-stars, essential networking and so much more.
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GWA
GWA congratulates recipients of its 2017 Honors, recognizing excellence and service in the green communicators industry. Honorees will be presented their awards during the 2017 Awards & Honors Dinner at the GWA Annual Conference & Expo in Buffalo, New York, on Monday, Aug. 7.
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GWA
GWA and the GWA Foundation are excited to announce the second annual #GWA2017 NextGen Scholarship to attend the 2017 GWA Annual Conference & Expo, Aug. 4-7 in Buffalo, New York. This year, three scholarships will be offered, covering #GWA2017 conference registration as well as up to $1,000 in travel ($1,500 value).
Ideal scholarship recipients would be working as a garden writer, blogger, speaker or photographer under the age of 40.
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GWA
A successful blog requires someone who has a passion for the subject that they want to share with others. It's that passion that attracts readers to a blog and keeps them engaged. A good blogger provides helpful information interwoven into a story or personal experience. This makes it more enjoyable for their followers to read and learn.
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GWA
Join Region III GWA members for two days of touring Indiana's beautiful gardens, including Holliday Park Nature, Sky Garden and Common Ground at Eskenazi Hospital and the Indianapolis Museum of Art.
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GWA
GWA will again have a major presence at the horticulture industry's largest trade show, Cultivate'17 (#Cultivate17). GWA's Association Outreach Committee has again arranged for GWA members to gain special access to the trade show, education sessions and other valuable networking events. Let's see if we can set some records for GWA presence this year!
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