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June 19, 2020

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GARDENCOMM NEWS

Conference 2020 GWA The 2020 virtual conference details will be announced soon. Please save the dates and time. August 10 – 13 from 3p – 5p ET daily. More to come.

Support Plant a Row GardenComm Support Plant a Row and help make a difference in your community. Click here for more information.

Free Webinar: Paycheck Protection Program Updates For Freelancers GWA Presented by our management company, Kellen, GardenComm is pleased to offer members a free webinar about PPP on Wednesday, June 24. Kellen’s government affairs experts will discuss COVID-19 relief programs, including the Paycheck Protection Program, Pandemic Unemployment Insurance, and EIDL Loans. The webinar will focus in on recent changes to these programs, interpreting Federal guidance pertaining to these issues, and will offer advice on how these programs apply to independent contractors, freelancers, and the self-employed. The webinar will conclude with an overview of potential future COVID-19 stimulus and relief packages. Non-members can attend for $10. READ MORE

SPONSORED CONTENT Promoted by American Horticultural Society • Leslie Bennett, Award Winner - Can landscape design combat gentrification? It can with her culturally-relevant garden sanctuaries. • James Folsom, Award Winner - Highest AHS honors go to the leader who has turned The Huntington Botanical Gardens into a world class facility. • Barry Fugatt, Award Winner - Don't like teaching gardening in a classroom? This educator created an entire teaching garden in Tulsa. • Grow Dat Youth Farm, Award Winner - How do you teach leadership and life skills and tackle food insecurity? Give a teenager some seeds and a trowel. • Catharine McCord, Award Winner - This Denver-based horticultural therapist designs gardens for children suffering from mental health issues or trauma.

Want to Sponsor a Webinar? Let Us Know! GardenComm We’re interested in sharing your content with our members. If you’re interested in sponsoring a webinar, please contact us at info@gardencomm.org. We have multiple sponsorship opportunities that will give you a chance to connect with an audience. Email us today!

#Garden365 Calendar of Promotions Now Available It’s not just any day. It’s a great day to promote Gardening! In an effort to inspire and support national ‘day of, week of and month of’ celebrations, National Garden Bureau has worked in partnership with GardenComm to create and launch a new web page listing many popular dates. These are fantastic opportunities for garden communicators to promote gardening. The current list is the “best of the best”; there is something that will appeal to just about everyone regardless of age or their level of gardening experience. Use this list to plan for your speaking, blogs, videos, content calendars and social media posts to educate, have fun and inspire gardeners to get out and get their hands in the dirt. In many cases, suggested hashtags are included so feel free to use those to raise the tide of gardening. READ MORE

Upcoming Events GardenComm Cultivate '20: Monday, July 13 - Thursday, July 16: Varying times. American Public Gardens Association Virtual Conference: June 25, 30, July 2, 7, 9, 2020: Varying Times. GardenComm’s 2020 Virtual Conference, Aug 10-13 at 3p – 5p E.T. Daily. More details to come.

COVID-19 Resources GardenComm GardenComm Member & Guest Resources SBA Opens Up New Grants And Loans For Small Businesses And Independent Contractors: The EIDL Program The Authors Guild: Resources for Getting Economic Relief CARES ACT & COVID-19 RELIEF Canada's Economic Response Plan Canada's Emergency Wage Subsidy

PRODUCT SHOWCASE HollywoodTMHibiscus Hollywood Hibiscus are natural performers for growers, retailers and gardeners. They are world famous for Consistently high bud counts Durable and multi-day lasting flowers Bacterial leaf spot and white fly resistance Compact habits Attracting Pollinators LEARN MORE

HORTICULTURE

10 Helpful Gardening Tips That Actually Helped This Former Plant Killer SELF Colleen Stinchcombe writes, “One of my go-to fantasies when life is tough is that I’ll run away to start a vegetable farm. I’ll spend long days covered in sweat, soil caked underneath my fingernails, satisfied with the knowledge that I was able to feed myself through hard work and a deep understanding of the natural world.” READ MORE

In the Garden: Growing Can Be Wonderful Pastime Herald Ledger Gardening is a wonderful pastime with many benefits. Garden produce can supplement grocery shopping, potentially lowering monthly food costs, It provides moderate intensity exercise. It also tends to improve self-esteem, increase happiness and improve sleep. It can be great for family health and connections. Gardening teaches children many things including where their food comes from. READ MORE

PRODUCT SHOWCASES

Endless Blooms. All Season Long. Make your garden come to life with Sunfinity® Sunflowers that thrive and bloom continuously all season long. LEARN MORE Extend time between waterings by up to 4 weeks With the widest selection of full-blooming varieties, Optimara continues to advance the industry with new plant varieties and innovative growing techniques, constantly refined over years of research and development. We create new, exciting plants and care products which are trend-setting and truly functional. Our effort is to continue offering customers a unique selection of flowers in a beautiful product line. LEARN MORE

COVID-19 Gardening Has Taken Off, and This Business Can Help inthehammer We’re more than two months into the COVID-19 pandemic, and while some of us have spent the quarantine catching up on Netflix (hey, no judgement here), others have taken the opportunity to explore some interesting new hobbies - such as indoor and outdoor gardening! READ MORE

JOURNALISM

63 Grammar Rules for Writers Writer’s Digest If you're anything like me, you have a love-hate relationship with grammar. On one hand, grammar rules are necessary for greater understanding and more effective communication. On the other hand, there are just so many rules (and so many exceptions to the rules). It can be overwhelming. READ MORE

PRODUCT SHOWCASE Begonia BIG® White Green Leaf Benary’s most exciting BIG addition: Extremely well branched with short internodes so it’s covered with blooms. Outstanding garden performance lives up to the BIG Begonia name. Earlier to set blooms then perfect mounded habit later in the season. Extremely heat tolerant! LEARN MORE

Publishers, Tech Firms Call on Ad Industry To Disable Audience Data In The Programmatic Bidstream Media Post In an open letter being sent to the ad industry, a group of publishers and tech companies are calling for a fundamental change in the way their audience data is accessed during open programmatic trades. Specifically, they are asking that when they make their audiences available for real-time bidding (RTB), the data is no longer accessible to “third parties” who use it to create ancillary market opportunities based on the data. READ MORE

Why Micropayments Will Never Be A Thing In Journalism Columbia Journalism Review It circulates every few weeks on social media and gets thousands of shares each time—often when a news outlet has announced layoffs or losses. Why, someone asks, has the journalism industry still not made it possible to pay a few cents to read a single article, instead of buying a subscription? READ MORE

BUSINESS

To Test or Not to Test: Business Owners Grapple With Covid Testing for Staff The Wall Street Journal Sara Polon pays about $800 a week to test 30 employees at her plant-based soup company for Covid-19. She holds her breath when the doctor calls with the results. Ms. Polon and many small-business owners across the country are testing their workers to catch potential coronavirus outbreaks before they start, eager to keep their companies afloat as the U.S. economy and regions of the country reopen in varying stages. READ MORE

US Lawmakers Propose More Coronavirus Relief for Small Businesses Bloomberg Lawmakers rolled out new proposals Thursday to help restaurants and other small businesses still dealing with fallout from the coronavirus outbreak, as a federal relief program is set to end on June 30 with leftover funds and Congress weighs another round of stimulus. Bipartisan and bicameral legislation was introduced to create a $120 billion bailout fund for small food and beverage establishments, as well as a separate proposal to allow any remaining funds from the Paycheck Protection Program to be used for small firms that need the most help. READ MORE

What It Takes to Reopen a Small Business Right Now The New York Times Tiffany Turner had dinner recently in a restaurant — the first time in nearly three months. She was greeted by employees in cotton face masks and seated at a table that was a socially distanced six feet from any other. Her return-to-society meal? Caesar salad, mussels and clam chowder. READ MORE

SOCIAL MEDIA

Facebook and Instagram Will Allow US Users to Block Political Ads CNN Business Ahead of what's certain to be a contentious U.S. presidential election, Facebook and Instagram said they will let US users turn off political ads in their feeds. "For those of you who've already made up your minds and just want the election to be over, we hear you," Facebook CEO Mark Zuckerberg said in the announcement, which was published in USA Today. READ MORE

Facebook to Launch Ad Spend Trackers for US Senate and House Races CNBC Facebook announced that it will now allow the public to track exactly how much U.S. senatorial and congressional candidates are spending on political ads on the company’s social networks. The company will add spending trackers to every U.S. Senate and House race through the Facebook Ad Library, Sarah Schiff, Facebook’s business integrity product manager, said in a call with reporters. READ MORE

Twitter Begins Rolling out Audio Tweets on IOS TechCrunch Twitter is rolling out to its platform a new type of tweet — audio tweets — allowing users to share thoughts in audio form inside their feeds. The feature will only be available to some iOS users for now, though the company says all iOS users should have access “in the coming weeks.” No word on an Android or web rollout yet. READ MORE

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