This message was sent to ##Email##. To advertise in this publication please click here.

July 3, 2020

##\member##

GARDENCOMM NEWS

GardenComm Virtual Conference Registration Now Open Our annual conference is going virtual! Join us Aug. 10-13 for four days of networking and education. Register and post you are attending on social media using #gardencommvirtual by July 15 to be entered in a drawing to win FREE REGISTRATION. Registration will remain open until August 9 at 11:59 p.m. HDT. To review the full program, click here.

Upcoming GardenComm Webinar Monetize Your Garden Knowledge By Offering a Membership Program presented by: Noelle Johnson July 16th , 6:00 – 7:00 PM ET More information can be found here.

Support Plant a Row GardenComm Support Plant a Row and help make a difference in your community. Click here for more information.

Want to Sponsor a Virtual Conference Session or a Webinar? Let Us Know! Source Get your message out to our members through sponsorship. Interested in sharing your content with our members? Contact us at info@gardencomm.org.

#Garden365 Calendar of Promotions Now Available It’s not just any day. It’s a great day to promote Gardening! In an effort to inspire and support national ‘day of, week of and month of’ celebrations, National Garden Bureau has worked in partnership with GardenComm to create and launch a new web page listing many popular dates. These are fantastic opportunities for garden communicators to promote gardening. The current list is the “best of the best”; there is something that will appeal to just about everyone regardless of age or their level of gardening experience. Use this list to plan for your speaking, blogs, videos, content calendars and social media posts to educate, have fun and inspire gardeners to get out and get their hands in the dirt. In many cases, suggested hashtags are included so feel free to use those to raise the tide of gardening. READ MORE

Upcoming Events Cultivate '20: Monday, July 13 - Thursday, July 16: Varying times. GardenComm Webinar: Thursday, July 16 - Monetize Your Garden Knowledge By Offering a Membership Program Learn more and register here American Public Gardens Association Virtual Conference: June 25, 30, July 2, 7, 9, 2020: Varying Times. GardenComm’s 2020 Virtual Conference, Aug 10-13 at 3p – 5p E.T. Daily. More details to come.

COVID-19 Resources GardenComm Member & Guest Resources SBA Opens Up New Grants And Loans For Small Businesses And Independent Contractors: The EIDL Program The Authors Guild: Resources for Getting Economic Relief CARES ACT & COVID-19 RELIEF Canada's Economic Response Plan Canada's Emergency Wage Subsidy

PRODUCT SHOWCASE HollywoodTMHibiscus Hollywood Hibiscus are natural performers for growers, retailers and gardeners. They are world famous for Consistently high bud counts Durable and multi-day lasting flowers Bacterial leaf spot and white fly resistance Compact habits Attracting Pollinators LEARN MORE

HORTICULTURE

A Different Method to Consider: No-Till Gardens The Daily World Traditionally, tilling the soil has been the popular method of preparing your garden beds for planting. But it may not always be the best way. Tilling can disturb the delicate soil structure, making it more prone to compaction and reduction in moisture retention. It brings buried weed seeds closer to the surface, allowing them to germinate. It also disturbs the beneficial organisms in the soil that help make it rich and nutrient-dense. READ MORE

Leading Plant Breeder is All-In on New Technology and Varieties Programs Greenhouse Grower It’s been quite a month for Dummen Orange. One of the leading global plant breeders, Dummen Orange has made several commitments this June, including a new technology center and new way to offer variety information. Dummen’s new Breeding Technology Centre in the Netherlands virtually opened in June. The Breeding Technology Centre (BTC) is home to all Dummen Orange’s research facilities in the field of breeding technology and traits to realize faster breeding and selection processes, enabling access to superior products for customers worldwide. READ MORE

PRODUCT SHOWCASES

Endless Blooms. All Season Long. Make your garden come to life with Sunfinity® Sunflowers that thrive and bloom continuously all season long. LEARN MORE Extend time between waterings by up to 4 weeks With the widest selection of full-blooming varieties, Optimara continues to advance the industry with new plant varieties and innovative growing techniques, constantly refined over years of research and development. We create new, exciting plants and care products which are trend-setting and truly functional. Our effort is to continue offering customers a unique selection of flowers in a beautiful product line. LEARN MORE

Mint Family Plants are Easy to Grow, Attract Pollinators The Post and Courier When it comes to gardening, few plants are easier to grow than mint. And when it comes to attracting pollinators, few families can boast such achievements. One of the first plants I ever cultivated was Mentha vulgaris, or common spearmint. It started me on the wonderful journey of gardening. Mint belongs to the large Lamiaceae family, which has the unique feature of having a square stem, making them easy to identify. READ MORE

JOURNALISM

Four Ways to Adapt to the Changing Publisher Ecosystem in 2020 DIGIDAY For marketers, 2020 started out with so much promise — but this changed rapidly as the industry faced a global epidemic head-on. Not only did our own daily routines come to a screeching halt, for many of us our professional lives did as well. Almost as quickly as lockdowns began, we saw drastic changes in the realm of digital media and advertising. READ MORE

PRODUCT SHOWCASE Begonia BIG® White Green Leaf Benary’s most exciting BIG addition: Extremely well branched with short internodes so it’s covered with blooms. Outstanding garden performance lives up to the BIG Begonia name. Earlier to set blooms then perfect mounded habit later in the season. Extremely heat tolerant! LEARN MORE

Newsrooms Updates to Style Guide Entries Related to Race Are Heartening, but Far from Comprehensive Poynter From a virus that caged much of the world to a growing movement for racial justice in the United States, the demand for accuracy and accountability in journalism has never been greater.It’s heartening to see newsrooms around the world debating and updating style guide entries related to race and identity. But those conversations are still far from comprehensive. READ MORE

What Comes After We Get Rid of Objectivity in Journalism? Columbia Journalism Review The killings of George Floyd, Ahmaud Arbery, and Breonna Taylor, and the protests that followed, helped spark a debate in many newsrooms and journalism schools around the country about the time-honored principle of objectivity in journalism, and whether it serves any useful purpose. Former Washington Post reporter Wesley Lowery wrote in the New York Times that what we call objective journalism “is constructed atop a pyramid of subjective decision-making,” and has been defined “almost exclusively by white reporters and their mostly white bosses.” READ MORE

BUSINESS

Congress Extends Small-Business Loan Program for 5 Weeks The New York Times The House agreed on Wednesday to extend for five weeks a popular pandemic relief loan program for small businesses, sending President Trump legislation to give companies more time to apply for federal help under an initiative created by the stimulus law. The move to extend the Paycheck Protection Program through Aug. 8, which allows small businesses to secure low-interest loans to help maintain their payrolls, came as Republicans and Democrats remained divided over how much additional federal assistance to provide to businesses and individuals affected by the coronavirus and the economic hardship it has caused. READ MORE

June Jobs Report Shows Recovery, but Small Business Owners Still Need Urgent Cash Assistance to Survive MarketWatch The June jobs report offered hope for workers in some industries in the U.S. economy — but the news was much less hopeful for small businesses. From plunging revenues to shuttered storefronts, it’s no secret that the COVID-19 public health crisis has driven too many small businesses to the brink of collapse. An estimated 100,000 small businesses across the country have already closed their doors permanently. And Black business owners, who largely run sole proprietorships or small businesses, have declined by 41%. READ MORE

Small Businesses Are Optimistic About The Future, Even As They Continue Navigating Covid-19 Forbes As small businesses struggle to survive the economic havoc caused by Covid-19, new research shows that small business owners are optimistic about the future. Some 75% of small business owners agree that if a crisis like the coronavirus pandemic were to happen again, they’d be better prepared to handle it, according to a survey by the Society for Human Resource Management. READ MORE

SOCIAL MEDIA

Business Owners Still See Benefits Of Social Media During Pandemic Forbes The sun may be shinning and the temperatures across the country are on the rise, but sadly so too are the cases of Covid-19. As a result beaches will be closed this Fourth of July weekend in Florida and California and bars shuttered in Texas while businesses in 29 states could feel a slow down as people are ordered to keep their social distance. READ MORE

Facebook Struggles To Contain Ad Boycott MediaPost With more than 400 brands committing to a Facebook boycott, the social giant is struggling to explain its position on hateful and hostile content. “Facebook does not profit from hate,” Nick Clegg, the company’s vice president of global affairs and communications, writes in a newly published letter. “There is no incentive for us to do anything but remove it.” READ MORE

Twitter is Dropping Coding Terms Like 'Master' and 'Slave' After 2 Engineers Led an Internal Effort to Press for Change Business Insider Twitter is dropping decades-old coding terms like "master" and "slave" as the Black Lives Matter movement continues to cause ripple effects through the tech world.The company's engineering division tweeted out a set of words that it wants "to move away from using in favor of more inclusive language." The list includes replacing "whitelist" with "allowlist," "master/slave" with "leader/follower," and "grandfathered" with "legacy status." READ MORE

GardenComm Clippings   Connect with GardenCOMM Dennis Hall, Director of Publishing, 469-420-2656 Download media kit | Contribute news GardenComm: Garden Communicators International 355 Lexington Ave, Fl 15, New York, NY 10017 | P: 212.297.2198 | Contact Us | www.gardencomm.org Click here to unsubscribe. Learn how to add us to your safe sender list so our emails get to your inbox. ADVERTISE SUBSCRIBE PAST ISSUES 7701 Las Colinas Ridge, Ste. 800, Irving, TX, 75063