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The Muse
You just fired off a quick email response to a hiring manager and strutted away from your computer feeling self-assured — you just know she's going to love your little joke about the upcoming weekend.
A few moments later, you return to reread your message and double-check what you had written (and, of course, to marvel at your own sense of humor one more time).
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RJI
If you operate a nonprofit newsroom, email appeals have likely become an essential fundraising tool. Yet while recommendations for how to grow your mailing lists are readily available, it's much harder to find good information about retaining subscribers and engaging them as active community members. As a result, many successful efforts to gain subscribers are followed swiftly by flurries of unsubscribes or high spam ratings.
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MIT Technology Review
Back in 1995, Kurt Vonnegut gave a lecture in which he described his theory about the shapes of stories. In the process, he plotted several examples on a blackboard. "There is no reason why the simple shapes of stories can't be fed into computers," he said. "They are beautiful shapes."
Vonnegut was representing in graphical form an idea that writers have explored for centuries — that stories follow emotional arcs, that these arcs can have different shapes, and that some shapes are better suited to storytelling than others.
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Your readers are craving new gardening experiences. Burpee vegetables tempt their taste buds with unique and delicious choices. Reach Foodies with high-anthocyanin Indigo™ tomatoes and large-size, easy-peel ‘SuperSauce’ tomato. Satisfy small-space gardeners with productive Tangerine Dream pepper. All are exclusively from Burpee! Contact our team to learn more. Visit burpeehomegardens.com.
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Electric Lit
Publishing is the business of creating books and selling them to readers. And yet, for some reason we aren't supposed to talk about the latter. Most literary writers consider book sales a half-crass / half-mythological subject that is taboo to discuss.
While authors avoid the topic, every now and then the media brings up book sales — normally to either proclaim, yet again, the death of the novel, or to make sweeping generalizations about the attention spans of different generations.
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Media Life
The newspaper industry's troubles have been well documented, but it turns out that global readership is actually on the rise.
Global newspaper circulation increased by 4.9 percent in 2015, according to a report from the World Association of Newspapers and News Publishers, with more than 2.7 billion adults reading newspapers in print globally.
The circulation growth was driven by Asia, which saw circulation rise 7.8 percent.
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Greenhouse Grower
From unmanned aerial vehicles to remote-sensing greenhouse control systems, nursery and greenhouse growers explored the future of the green industry as part of the inaugural Academy of Crop Production, held June 12-15 in Athens, Georgia.
Hosted by the Georgia Green Industry Association and the University of Georgia Department of Horticulture, the three-day conference offered advanced training on topics including greenhouse business, employee management, pathogen control, ornamental breeding programs, and new technology.
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Green Profit
Modern Homesteading may be the newest addition at destination retailer Homestead Gardens in Davidsonville, Maryland, but it's made up of products that have been around in some form for quite a while — just with a new twist (and some new tech).
The new 2,500-sq. ft. department, which launched in March, is designed to appeal to Millennials and houses everything needed to be successful with indoor gardening (think grow lights, benches, sprays, liquid nutrients, soils, etc.).
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The large, pure white flowers, are accented by chartreuse, held high above the foliage. A pretty blue appears on the back of alternating petals, showing off with a nodding effect at twilight, very novel for anemones, an excellent choice for partial shade, and non invasive planting. Blooms very long period, cold hardy.
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Innovation and education make the Worm Factory 360 the #1 vermicomposter in the U.S. The patented Worm Ladder and thermosiphon airflow system improve efficiency and ease of operation. A 72-page manual, instructional DVD, and information packed web site make experts out of novices.
Watch How the Worm Factory® 360 Works
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Grower Talks
Today, there's a wealth of plant growth regulator options available to growers. A grower's toolbox includes products that control excessive plant growth or stretch, promote branching, prevent lower leaf yellowing and inhibit flower development, if desired.
Growers must set their growth management plans to fit the plants/cultivars they're planting to successfully produce the crop.
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Digiday
For the second time in three months, Facebook tweaked its algorithm, this time to favor posts from friends and families over publishers. It's bad news for publishers that have been increasingly building their audience development strategy around Facebook, some getting upwards of three-fourths of their traffic from it.
Naturally, the Twittersphere was filled with alarm.
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Media Shift
Snapchat is no longer just a private messaging tool for kids. Snapchat is a news platform, and it's a platform for more than just the 20 media companies with precious spots in Discover, Snapchat's dedicated professional media channel. Media companies big and small are using the Snapchat Stories feature, which allows you to create longer videos by piecing together photos and individual videos, each up to 10 seconds long.
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Wired
More than 1.5 billion people use Facebook. And only half speak English. The rest speak so many dozens of other languages, effectively silo'd off from the English speakers and, in many cases, from each other. It's a case of social media being rather asocial.
But that's changing. If you stumble onto a Facebook post in a foreign language, Facebook lets you instantly translate it — in a semi-effective way.
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Clover Comeback: Mini-Clover is a surefire sustainable, solution to a lush, green, easy, eco-smart lawn alternative or ground cover.
Mini-Clover stays greener longer, grows fast, thrives in sun or shade and acts as a natural fertilizer.
Mini-Clover is eco-friendly, dollar smart, needs less water and is a solution for erosion control.
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Many wild bird feeds contain synthetic additives and ingredients you can’t even pronounce!
Not Cole’s - we offer only the highest quality, pure seed ingredients so your backyard birds stay healthy naturally with No added Synthetics, Chemicals, or Artificial Flavors.
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GWA
Every time I think about the Hunt Country Gardens and Growers Tour, which served as the Region II Education meeting, I cannot help but smile. We started the morning off at Ladew Topiary Gardens in Monkton, Maryland. Kirk Brown did a terrific job of getting us excited about upcoming GWA events. After he finished Proven Winners treated us to some fabulous plant offerings, just the beginning of a truly memorable day.
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GWA
Regional GWA Meetings: Pack your bags! GWA is hitting the road with a calendar full of exciting and exclusive events. Registration is very limited so don't miss your chance to ... Connect. Learn. Grow.
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GWA
4 Days. 11 Gardens. 27 Education Sessions. 50+ Sponsors & Exhibitors. Unlimited Opportunities. GWA 2016, 68th Annual Conference & Expo. Early registration closes July 15!
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GWA
The GWA Association Outreach Task Force has again planned for GWA to have a major presence at the horticulture industry's largest trade show in North America, Cultivate'16 (#Cultivate16). It is held at the Greater Columbus Convention Center in Columbus, Ohio.
Following the success of the 2014 and 2015 events, the AOTF has again arranged for GWA members to gain special access to the trade show, education sessions and other valuable networking events.
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GWA
GWA is excited to announce the launch of GWAWrites, a special online bookstore dedicated to GWA book authors and their publications.
Two specialty shops have already been launched for GWA Annual Conference & Expo and On the QT's "Hot Off the Press" feature, but additional shops will be launched in the coming weeks focused on specialty topics.
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