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The Verge
Medium plans to start letting more and more authors publish paywalled articles. And to determine how they get paid, the blogging platform has selected a fairly unorthodox method: claps, which are, basically, Medium's equivalent of a Like.
A couple weeks ago, Medium replaced its "recommend" feature — a little heart button at the end of each article — with a "clap" button that you can click as many times as you want.
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Bloomberg
Alphabet Inc.'s Google is developing new tools designed to boost subscriptions for news publishers. It follows a similar olive branch from Facebook Inc. to an industry that has seen the digital behemoths take over the online advertising market.
Google's latest foray arrives on three fronts. The first is a revamp of its feature, called "first click free," that allows readers to access articles from subscription publications through search.
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Recode
Time for another round of "pivoting to video" chatter, promoted by yet another story about a digital publisher "pivoting to video" by laying off people who don't make video.
In this case it's Mic, a millennial-focused (of course) startup that pre-wrote its own take on the story a week ago via a guest post on this very site. For a much more bracing view on The Great Video Pivot, I suggest this thread from Josh Marshall, who is very, very down on video.
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Many wild bird feeds contain synthetic additives and ingredients you can’t even pronounce!
Not Cole’s - we offer only the highest quality, pure seed ingredients so your backyard birds stay healthy naturally with No added Synthetics, Chemicals, or Artificial Flavors.
If You Can’t Read It - Don’t Feed It!
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Publishers Weekly
"Life changes and people change — they redefine what success means to them," observed bookstore consultant Donna Paz Kaufman of Paz & Associates. Since 1999, Paz Kaufman and her husband and business partner, Mark Kaufman, have organized training sessions for more than 550 new and prospective booksellers, a number of whom either transitioned out of highly lucrative careers or intend to do so.
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Electric Lit
Chelsea Martin is funny. That point isn't debatable. She's been reliably funny for four books now, dating back to 2009 when she was a measly 23 years old. Like her four previously published books, Caca Dolce (her first book classified under "nonfiction") is, unsurprisingly, hilarious — the kind of book that literally makes you LOL. Her previous works have all been ultra-concise, with lots of things left unexplained and plenty of white space on the page.
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Journalism.co.uk
"In the next three to four years we are going to see an exponential explosion on several different fronts that are going to have massive impact on both the smartphone and your daily lives," said Glen Mulcahy, head of innovation, RTÉ Tech, at the latest Mojo (mobile journalism) Meetup in London on Aug. 16.
Mulcahy warned news organizations not to see technology as linear, but as a quickly evolving medium that will change workflows and production on a wider scale.
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Using Less Water & Maintenance to Compliment the Garden: Plant in fall with the right seeds.
Want a lush, dark green lawn that uses 75% less water, needs only monthly mowing, stays
green without toxic chemicals & never invades the flowers, with few weeds, so you can
spend more time with family & on the garden? To look like this:
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The Atlantic
I had written five books for Scott Moyers, following him as he moved from editing jobs at Scribner's to Random House and then to Penguin Press. We worked well together, and in part thanks to his strong editing hand, my last three books had been bestsellers.
So what happened when I finished years of work and sent him the manuscript of my sixth book stunned me. In fact, I was in for a series of surprises.
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Advertising Age
Tweens and teens are bailing on Facebook, opting instead for younger platforms like Snapchat and Instagram, eMarketer said in its mobile forecast.
Overall, Facebook's domestic userbase will grow to 173 million people in 2017, a 2.4% increase year-over-year. Now here's the rub: Facebook is seeing "higher usage among older Americans," but lower usage among those aged 12 to 17. That age group, eMarketer predicts, will fall 3.4% to 14.5 million people.
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Did you know money really can grow on trees? Learn how trees cut costs and save energy from arborists at Davey Tree. MORE
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Poynter
A common complaint from publishers who use Facebook is that every story looks the same. Whether it's from CNN, The New York Times or BuzzFeed, they all have the same basic elements: Photo, headline, blurb and source. That can be a problem, especially for newsrooms that want to set themselves apart from the scourge of fake news (read: all of them). Now, Facebook is rolling out a tweak that helps news organizations distinguish themselves.
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Greenhouse Grower
The IGC show, held at the Navy Pier in Chicago on Aug. 15-17, is one of the largest retail shows around for independent garden center owners and managers. The three-day tradeshow and conference included interactive educational sessions and a networking lounge on the show floor where attendees could talk shop and trade ideas.
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American Nurseryman
When making decisions, whether complex or simple, you commonly pause to ponder what you are currently doing, what you've tried in the past, and then contemplate what you will do based on those experiences and the relevant information on-hand. Oftentimes, this approach helps you critically arrive at a solution that may not have been obvious at first, but upon reflection builds upon experience, current practice and future needs.
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Markets Insider
Nearly a third of the online population across 17 countries does gardening or yard work either daily or weekly, according to data just published by GfK. This is made up of a quarter (24 percent) who garden at least once a week, and a further seven percent who garden every day or most days. This outweighs the 24 percent who say they never do gardening.
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GWA
Want to get involved with GWA? Committees and special projects are a great way to network with fellow members, make essential career connections and help shape the future of GWA. Here is a listing of current committees and special projects currently seeking volunteers.
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GWA
We are excited to announce the official launch of GWA Power Circles, GWA's newest member benefit, providing garden communicators with group support as they work toward their professional goals.
Whether you want to monetize a blog, start a podcast, get a book published, improve photography skills or more, these groups will allow you to connect from other members and share your knowledge, experience and goals.
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GWA
Recently, I attended a conference about health communication, marketing and media in Atlanta. Although I have been a garden communicator for more than 20 years, my day job is in a communications office at a federal government public health agency. My employer had sent me to this three-day conference that focused on social marketing campaigns for public health, such as smoking cessation.
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GWA
During the GWA Awards & Honors Dinner, sponsored by Proven Winners® ColorChoice® Shrubs and emceed by Dr. Allan Armitage on Monday, Aug. 7, the recipients of GWA Honors and GWA Media Awards Silver Medal winners were recognized, and the 2017 Media Award Gold Medal winners were announced. GWA congratulates this year's winners!
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GWA
Belle Isle Park is a 982-acre historic park near downtown Detroit, Michigan, and home to the longest continually operating conservatory in the U.S., the Anna Scripps Whitcomb Conservatory. GWA member Lisa Steinkopf is a volunteer there. When Region III Director Susan Martin was growing up near Belle Isle, it was a vibrant park which had its own aquarium, zoo, golf course and other attractions. Sadly, it succumbed to the blight that overcame Detroit for decades.
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GWA
CareerNext defines tracks to professional livelihoods in the world of ornamental horticulture. This one-day powerhouse lineup of garden media superstars is designed for students looking to grow education into stable jobs in the industry, veteran communicators looking to redefine career goals and confident professionals diversifying their toolbox with state-of-the-art media awareness.
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