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Harvard Business Review
U.S. companies are expected to spend more than $37 billion dollars on social media promotion annually each year by 2020, representing 24% of the economy's total digital advertising spend. It's an astounding number, given that the vast majority of social media managers charged with getting customers to click on posts and through to their websites operate with little strategy beyond what we call "spray and pray."
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Columbia Journalism Review
The claims are serious. Misappropriation under the Defend Trade Secrets Act and the Virginia Uniform Trade Secrets Act. Violations of the Computer Fraud and Abuse Act, the Stored Communications Act, and the Virginia Computer Crimes Act. Conversion and breach of fiduciary duty.
All because a sports reporter took his Twitter account with him when he left his newspaper.
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AdAge
Snapchat is trying something new: It's giving publishers a way to create videos without too much heavy lifting.
On Thursday, Snapchat announced that its dozens of media partners, including Hearst, NBCUniversal, Refinery 29 and Daily Mail, will have the ability to build stories from the videos created by the app's 191 million daily users. Snapchat will split ad revenue with the media companies from commercials that run inside the videos.
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Mashable
Periscope, Twitter's livestreaming video app, rolled out a brand new feature that brings a new type of broadcast to the platform. When updating Periscope to the latest version, the livestreaming video app now allows users to create audio-only broadcasts. According to Twitter engineer Richard Plom, Periscope users have long requested the feature and had previously created their own ad hoc workaround by covering the camera lense of the phone when broadcasting.
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Pew Research Center
About two-thirds of American adults (68%) say they at least occasionally get news on social media, about the same share as at this time in 2017, according to a new Pew Research Center survey. Many of these consumers, however, are skeptical of the information they see there: A majority (57%) say they expect the news they see on social media to be largely inaccurate.
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 High quality, full-length garden series that entertain, inform and inspire you. Stream the garden programs you love anytime--on your tablet, computer or connected device.
No ads, no commitment. Subscribe today for only $6.99/month
For your Free Trial visit: www.hortustv.com
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Digiday
Newsroom jobs declined 23 percent over the past decade, according to the Pew Research Center, and tech giants including Google, Facebook and Amazon are gobbling up most of the digital ad growth. But some publishers — in some cases, helped by moneyed backers — are on hiring sprees. Here's how five are staffing up.
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Inside Higher Ed
In 2018, the most important article for our "Inside Digital Learning" community to think about was not published here. It wasn't even published in 2018.
It is the 2017 Educause Review piece "The Rise of Educational Technology as a Sociocultural and Ideological Phenomenon," by George Veletsianos and Rolin Moe.
Those of us who champion digital learning, and who participate in the "IDL" community, need to take Veletsianos and Moe's thinking seriously.
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Fast Company
You know it's bad when you start typing "obsession with" in the Google search bar and the first auto-completion prompt is "productivity."
As workers, we are obsessed with getting stuff done. No wonder there seems to be a bottomless well of advice, filled with evangelists, gurus, and thought leaders proferring hacks, tools, tricks, and secrets to help us pack more output into the waking hours of our workdays.
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Recode
Earlier this year, Apple got into the magazine business by buying a digital magazine distributor. Now it wants to add daily news to the mix.
Apple has been talking to some of the biggest newspapers in the U.S. about adding their stories to Texture, the magazine app Apple bought in March. Apple executives, led by content boss Eddy Cue, have reached out to the New York Times, the Wall Street Journal and the Washington Post about joining the app, according to people familiar with the conversations.
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Check out the fastest-growing website dedicated to gardeners and homeowners. HomeGardenandHomestead.com is the Guide to Modern Living, and new stories (like “Eat Your Weeds” and other seasonal and trending topics) are added regularly. Check us out on Facebook, Pinterest and Instagram, too. P.S. We’re looking for writers.
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Are you looking to promote your business? The GWA News Clippings is delivered to the inboxes of professional garden communicators across the country! To find out how to feature your company in the GWA News Clippings, contact Geoff Forneret today at 469-420-2629.
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Poynter
I (Kate) came into work one morning recently and was bombarded in the very active Intercept Slack channels with links to another journalism site launching a membership program. This program (which shall remain nameless) offered a newsletter, early access to the publication, and that trope of all memberships: a tote bag.
When I read the membership pitch, I was looking for some hint of a bigger picture, a way for the audience to more deeply connect with the mission of the publication.
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Monday Note
The news media is transitioning to a business model increasingly focused on audience revenue from digital subscription or membership payments, e-commerce or micro-payments. Subscription or membership revenue currently is the largest of these audience revenue categories. Digital advertising, events and services revenue are also important, but they are insufficient for many news media publishers to sustain the newsrooms necessary to fulfill the journalistic mission.
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Smithsonian
For monarch butterflies in the eastern United States, life revolves around milkweed, a group of about 100 plants in the genus Asclepius that provide food, shelter and nectar for the iconic insects. During their annual migration to the their overwintering sites in the mountains of Mexico, millions of the butterflies float from milkweed to milkweed and other native flowers, on an epic 2,000-mile journey. But in recent years, things have gotten dicey for the orange and black lepidopteron on their journey.
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The Associated Press via ABC News
The scientists at the United Kingdom's renowned Royal Botanic Gardens at Kew are trying to correct an injustice: They don't believe fungus gets the respect it deserves.
That's one reason behind the release of their "State of the World's Fungi" report, touted as the first ever global look at the way fungi help provide food, medicine, plant nutrition, lifesaving drugs — and can also spread death and destruction at an alarming pace.
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The Columbus Dispatch
After an evening of pulling weeds, Deneen Day crouched on the sidewalk and drew two white flowers in chalk with a muddy hand.
Flowers are an important symbol for Alzheimer's Association volunteers. Each September during the Walk to End Alzheimer's, a nationwide fundraiser with thousands of participants, walkers raise plastic pinwheel flowers of different colors in the air to illustrate how they're affected by the disease.
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