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BookBub
Running book marketing campaigns with a specific target audience in mind will help ensure you spend your money and time on channels that reach the readers most likely to purchase your books. To do this, you need to know enough about your audience to know what kinds of books they're searching for, and to cater your marketing copy — retailer descriptions, synopsis on your website, blog posts and interviews, tweets, etc. — to these search queries.
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The New York Times
Five years ago, the book world was seized by collective panic over the uncertain future of print.
As readers migrated to new digital devices, e-book sales soared, up 1,260 percent between 2008 and 2010, alarming booksellers that watched consumers use their stores to find titles they would later buy online. Print sales dwindled, bookstores struggled to stay open, and publishers and authors feared that cheaper e-books would cannibalize their business.
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PRODUCT SHOWCASE
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Dramatic new Easy Wave® Velour spreading petunias accessorize your outdoor living space with rich, long-lasting color. Find decorating inspiration and how-to gardening advice at wave-rave.com.
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GWA
Stay up to date with PAR activities and media alerts by following the PR Facebook page. Join the GWA Foundation in celebrating the donation of 20 million pounds of edible produce to feed the hungry over the past 20 years (20-n-20) through Plant A Row For The Hungry.
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GWA
As an Allied Member, you are entitled to several bonus benefits. These include: ads in the yearly Membership Directory and Q&T Newsletter, mailing labels or electronic notices, and a discount on Symposium Exhibit booths. Don't miss out on these great opportunities!
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GWA
As you may know, one of the benefits of your membership in Garden Writers is FREE legal advice on writers' issues. Our experienced legal team provides advice and insight that can assist you with issues that arise in the communications world. Check out what some of your fellow GWA members have to say about the service ...
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GWA
Employers seeking job applicants may list full-time, part-time and freelance openings at no cost. Post your communications related job opening here. Details.
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GWA
Online plant nursery seeking a writer experienced in growing his/her own fruit to write product descriptions for fruit trees on our website. Looking for someone with expertise in growing apples, peaches, pears, blueberries, etc., to explain to readers the benefits of our fruit tree.
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Futurity.org
A new book uses insights into the reading brain to give writers clear-cut, science-based guidelines on how to write anything well, from an email to a multi-million-dollar proposal.
Yellowlees Douglas, an associate professor of management communication at the University of Florida, wrote the book to satisfy her frustrated students' needs for a guide to writing that "didn't just tell my students to imitate Hemingway, as one of them put it," Douglas says.
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Digiday
Just about every publisher is pouring money into developing digital video, and it's easy to see why: It's the fastest growing format of the non-mobile display-related market, according to the Interactive Advertising Bureau, growing 17 percent to $3.3 billion from $2.8 billion in 2014. Other formats are flat or up in the single digits. But those are hard-earned dollars, as publishing executives know.
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Forbes
On Friday, Wired published an article about Bjarke Ingels, the Danish architect whose company was selected to design Two World Trade Center. What would have been an otherwise ordinary Wired article has generated controversy because Wired chose to make this particular article available exclusively to Apple News users for four days.
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Wired
If I've written you an email on my phone lately, you might have noticed something slightly off about it. It doesn't read like email from me used to. I use fewer contractions, fewer adverbs, and I'm more likely to ramble.
What's changed is that, a year ago, I discovered that Android and Apple phones have become so good at transcription, it's now much faster for me to talk than type. (And that's saying a lot: I was a fast phone-typist.)
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Boing Boing
1. Find a Subject You Care About. Find a subject you care about and which you in your heart feel others should care about. It is this genuine caring, and not your games with language, which will be the most compelling and seductive element in your style. I am not urging you to write a novel, by the way — although I would not be sorry if you wrote one, provided you genuinely cared about something.
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Los Angeles Times
Aspiring writers often ask established authors, "How did you do it?" The truth is that there is no single path to literary success. We sent a nonscientific survey to writers participating in the Los Angeles Times Festival of Books: Did they keep a diary as a child? Did they ever have a book rejected? Did they earn a living from writing? We tabulated more than 200 responses to make a board game.
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