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Poynter
Posting on social doesn't mean you should post the same thing on every social platform. Different audiences live on various platforms, and their expectations for types of content, tone and information can be wildly different.
Each platform (Facebook, Twitter, Instagram, etc.,) has unique qualities, different strengths and purposes, and a specific best use case.
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Pew Research Center
Digital news and social media continue to grow, with mobile devices rapidly becoming one of the most common ways for Americans to get news. As journalists and media practitioners gather for the annual Online News Association conference, here are 10 key findings from recent Pew Research Center reports about today's digital news media landscape.
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Digiday
Facebook's obsession with figuring out how to make money from video has some publishers wondering what's happening with its other recent big initiative, Facebook Instant Articles. But Facebook is about to test some new features to address publisher objections with Instant Articles.
Since Facebook launched the fast-loading mobile articles feature in 2015, it's been a lightning rod. Publishers have complained that it's been better for Facebook than it is for them.
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eMarketer
Individuals in the U.S. still manage to spend the equivalent of half a day consuming media. eMarketer estimates that adults will spend an average of 12 hours, 1 minute per day with major media in 2017. People have become more efficient at multitasking, thanks largely to mobile devices (excluding voice), which will take up more than one-quarter of total media time.
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Nieman Lab
Ready to connect your checking account to Medium?
In August, Medium started letting a select group of users — mainly people who'd frequently published content on Medium in the past — put their content behind a paywall. Around the same time, it rolled out a $5/month subscription program that would give paying members access to this paywalled content.
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High quality, full-length garden series that entertain, inform and inspire you. Stream the garden programs you love anytime--on your tablet, computer or connected device.
No ads, no commitment. Subscribe today for only $6.99/month
For your Free Trial visit: www.hortustv.com
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The Digital Reader
It is a truth universally acknowledged that an author in possession of a book must be in want of a website. They need a home on the web to call their own, one safe from the fickle whims of Facebook's algorithms.
That home will need a name — but what to call it?
Like the Chinese word for crisis which is erroneously described as consisting of the words "danger" and "opportunity," choosing the domain for an author website comes with both great risks and high potential rewards.
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The New York Times
Last March, Amazon quietly changed the way it sells books. An obscure and seemingly harmless modification to its website has opened the door for some third-party sellers to deceive Amazon's customers by selling books as "new" that may not come straight from a publisher or its wholesaler, thus depriving authors of royalties they should have earned from the sale of a new book.
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Medium
When Elon Musk first started SpaceX, everybody thought he was insane.
Not only is space exploration an industry dominated by governments, but for someone without any background in space technology to go in with the belief that they could help drive meaningful progress was audacious to say the least.
Over the years, however, much of that initial doubt about what was then seen as Musk's pet project has subsided.
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Digiday
Publishers like to talk about their commitment to user experience. But not all users are alike. Like any consumer business, publishers have their high-value customers. They're the people who visit the site regularly, are registered users and receive email newsletters. They might even be paying subscribers or members. Their reward is a clean, user-friendly site.
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Many wild bird feeds contain synthetic additives and ingredients you can’t even pronounce!
Not Cole’s - we offer only the highest quality, pure seed ingredients so your backyard birds stay healthy naturally with No added Synthetics, Chemicals, or Artificial Flavors.
If You Can’t Read It - Don’t Feed It!
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NPR
Rob Gimpel is usually thinking about getting tulip bulbs in the ground this time of year, but right now he's ready to harvest pumpkins.
It's an unusual activity for Gimpel, the lead gardener of the areas around the Library of Congress in Washington, D.C., but one that he's been thoroughly enjoying as part of this year's War Garden project. The project commemorates the 100th anniversary of the U.S. entering World War I in 1917.
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American Nurseryman
If any type of plant symbolizes hope, it's the bulb.
When a perennial or a shrub is planted, part of the plant is visible, no matter how small or weak it may look. It's evident that those spindly little stems will grow and, much like the ugly duckling became a magnificent swan, will develop into a beautiful, mature plant. But a bulb? That funny-looking thing doesn't look like much like a plant.
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Curbed
English country estates are often associated with intricate networks of rooms and strict social hierarchies. But just outside the country house is an entirely different world — the garden, a freer, more whimsical space where the rules are relaxed.
"The garden is a place of diversion and distraction," says Michael Lewis, professor of art history at Williams College.
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GWA
The 2018 GWA Annual Conference & Expo is an inclusive opportunity for all current and future GWA members to engage in exceptional formal and informal learning experiences that support career development, increase individual productivity, and provide innovative insights and solutions to industry challenges.
GWA is seeking breakout and round table proposals focused on business, horticulture, photography, publishing, social media, speaking, sustainability and writing.
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GWA
Are you or someone you know a college or technical school student interested in pursuing a career in garden writing, photography or blogging?
The GWA Foundation, the 501(c)(3) charitable partner of GWA: The Association for Garden Communicators, continues our commitment to provide financial assistance to deserving students who wish to pursue or further a career in horticultural communications.
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GWA
GWA is excited to announce a partnership with discount provider TicketsatWork, the leading Corporate Entertainment Benefits provider, offering exclusive discounts, special offers and access to preferred seating and tickets to top attractions, theme parks, shows, sporting events, movie tickets, hotels and much more.
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GWA
Welcome to the newest iteration of GWA's premier publication, On the QT, featuring a fresh layout, new columns and even more GWA news and updates. Both members and non-members always have access to the latest On the QT issue.
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GWA
GWA: The Association for Garden Communications is excited to announce sponsorship and exhibiting opportunities for the 2018 GWA Annual Convention & Expo, Aug. 13-16 in Chicago. GWA will be partnering with the ICC'18 Show to co-locate on the beautiful Navy Pier for an exciting week of education, trade shows and gardens.
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GWA
Many of us in GWA wear multiple hats — we may teach, design gardens, take pictures, host radio and TV shows, blog, and write articles and books. Some have "day jobs" in addition to communicating about gardens and horticulture.
I left corporate life in 2014 after a 30-year career in publishing to follow my passions of designing gardens, as well as teaching and writing about gardens — avocations I had been pursuing in my spare time for over a decade.
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GWA
Join with your fellow garden communicators for our GWA roundtable connect meeting at New England Grows 2017, 12:30 p.m.-2 p.m. Bring your own lunch for this great networking event, focused on brainstorming with fellow communicators on industry topics. We will have tables focused on writing, blogs, podcasts and much more. What professional areas would you like to cultivate this year?
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