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.GARDENCOMM NEWS
Upcoming Virtual Programs
Thursday, November 5 from 7-8PM ET
An Easy Approach to a Sensible Social Media Presence: How to Keep Social
Media Platforms from Taking Over Your Life and Business with Dee Nash and Carol Michel
Is it possible to promote your business and brand without social media? Dee Nash
and Carol Michel both felt overwhelmed and exhausted, seemingly stuck on a
never-ending merry-go-round, rotating through various social media platforms,
constantly adding new content and struggling to keep up with the content of
others. So, they each took a social media break, also known as a digital detox.
For 45 days, they stopped checking social media and began a journey to claim
back their time, energy, and lives from social media. In this webinar, they
will share what they learned from the digital detox, strategies for a more deliberate
and straightforward approach to managing you social media presence, and alternatives
to social media for promoting your brand and business.
REGISTER NOW
Tuesday, November 17 from 7-8PM ET
Good Writing, Bad Writing, Better Science Writing with Sally Cunningham
As garden writers, many of us do not have the luxury of an editor to call upon before we send off our finished product. Sally Cunningham is here to help you learn to self-check! In this session Sally will guide you through some common and less familiar mistakes, as well introduce the New York Times Manual of Usage and the Chicago Manual of Style as resources. Discussion will include how relevant grammar is to these changing times and tools to ensure your writing is seen as professional across the industry.
REGISTER NOW
View all our upcoming webinars here
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Help us Help You! Share GardenComm Events with Your Readers.
GardenComm has virtual events lined up well into 2021 thanks to our Education Committee led by Maria Zampini and Kim Toscano. As a non-profit, GardenComm relies on events like this to fund member programs, benefits and operations. We would appreciate you sharing events with your newsletter subscribers to increase attendance, attract sponsors and spread the GardenComm love. Please find details here or contact us at info@gardencomm.org to receive additional graphics, events details and links to register to include in your outgoing newsletters.
Thank you for partnering and supporting GardenComm.
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November Networking Opportunities
November 1, 2020
5pm - 6:30pm EST
Region 2 Connect Meeting - Representing Delaware, District of Columbia, Maryland, New Jersey & Pennsylvania
Contact Kathy Jentz: kathyjentz@gmail.com
November 12, 2020
5pm - 6pm PST
Region 6 Connect Meeting - Representing Alaska, Arizona, California, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington & Wyoming
Contact Grace Hensley: grace@fashionplants.com
November 19, 2020
6:00 p.m.
Region 4 Connect Meeting: Representing Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina, Tennessee & Virginia
Contact Kate Copsey: ktcopsey@aol.com
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Always a standout, the Easy Wave series lets you garden with a wide array of decorator colors – like NEW Rose Fusion. The vibrant mid-rose colored blooms have deep rose veins. Easy Wave has a versatile habit for hanging baskets, balconies, landscapes or any place you have a sunny garden location.
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Support Plant a Row
Support Plant a Row and help make a difference in your community. Click here for more information.
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"2020 is almost over but you still have time to celebrate the year of the Hydrangea, Lavender, Corn, Iris and Lantana. Click here to promote gardening all year!" #garden365
It’s not just any day. It’s a great day to promote Gardening! In an effort to inspire and support national ‘day of, week of and month of’ celebrations, National Garden Bureau has worked in partnership with GardenComm to create and launch a new web page listing many popular dates. These are fantastic opportunities for garden communicators to promote gardening. The current list is the “best of the best”; there is something that will appeal to just about everyone regardless of age or their level of gardening experience. Use this list to plan for your speaking, blogs, videos, content calendars and social media posts to educate, have fun and inspire gardeners to get out and get their hands in the dirt. In many cases, suggested hashtags are included so feel free to use those to raise the tide of gardening.
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Sponsor an Upcoming Webinar
Our Sponsorship Opportunities include benefits to engage and attract GardenComm's professional member communicators in the green industry including book authors, bloggers, staff editors, syndicated columnists, freelance writers, photographers, speakers, landscape designers, television and radio personalities, consultants, publishers, extension service agents and more. No other organization in the green industry has as much contact with the buying public as GardenComm members.
The premium package is $1,000 but we can accommodate and customize to meet any budget from $200, $500 or above. Click here or contact us at info@gardencomm.org.
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Benary’s most exciting BIG addition: Extremely well branched with short internodes so it’s covered with blooms. Outstanding garden performance lives up to the BIG Begonia name. Earlier to set blooms then perfect mounded habit later in the season. Extremely heat tolerant!
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.HORTICULTURE
Robots are at the beginning of their potential, while greenhouse workers are at their zenith
Horti Daily
Robotization has been a key development in the greenhouse industry in recent years. With the recent investment by Japanese car part giant DENSO, Dutch agtech company Certhon is well-positioned to play a big part in this development. At the GreenTech, Edwin Vanlaerhoven, head of business development at Certhon, and his colleague Eisuke Itou (DENSO R&D), talked about what the industry can expect in that regard.
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Growing tomatoes for future techies
Horti Daily
Mention the name LEMA from Naaldwijk - part of Prominent - and most people immediately think of Rob van Marrewijk and Ruud Leerdam’s cocktail tomatoes (Brioso). Since the beginning of 2019, the experienced growers have been working with e-Gro, Grodan’s software platform for data-driven Precision Growing. They even employ a passionate, specialized technician for this: Kenny van Dijk.
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Growing up: Vertical farming makes the most of limited space
Horti Daily
To increase agricultural yields, a CALS horticultural scientist and his students are literally looking up. They want to know if growing plants indoors in vertically stacked layers could be part of the solution to feeding a fast-growing world population as farmland becomes scarcer.
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.JOURNALISM
How many plans to save local journalism are too many?
Poynter
It’s an ill-kept secret that, with few exceptions, politicians of both parties really, really like their local newspapers and other local media. News is a conduit for getting their views to constituents and a feedback loop for finding out what issues are on the community’s mind.
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Introduction: Can journalism be saved?
Washington Monthly
The economic collapse of journalism in America is hard to exaggerate. Between 2004 and the end of 2019, about 2,100 newspapers — one in four closed, according to a University of North Carolina study. While several hundred digital only news sites sprung up during that period, they were far too few and small to fill the growing void. And that was before the pandemic decimated news outlets even further.
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Make your garden come to life with Sunfinity® Sunflowers that thrive and bloom continuously all season long.
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Thousands of industry professionals subscribe to association news briefs, which allows your company to push messaging directly to their inboxes and take advantage of the association's brand affinity.
Connect with Highly Defined Buyers and Maximize Your Brand Exposure
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.BUSINESS
How partners can run a business from home together during a pandemic
Forbes
My cofounder and I were dating when he was diagnosed with cancer at age 24. During his recovery, I made him superfood mixes and vegan proteins to help boost his immunity. We both have degrees in finance and management, so when friends and family wanted more and more of our mixes, we quickly realized that we had demand and no supply.
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The 5 key metrics every business needs to track
Entrepreneur
Most business professionals have a heated, ongoing love affair with quantifiable metrics. That’s because metrics allow you to objectively assess which direction to move in with your team. You can track a plethora of different metrics, depending on what you’re aiming to do or find out. But, since most of us realistically don’t have the time or resources to measure everything that’s out there, as a starter, consider these key areas.
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We need new business models to burst old media filter bubbles
Tech Crunch
Access to information in the United States is fragmenting along social lines. This goes beyond the fuzzy, qualitative feeling many of us have that people can’t agree on key issues anymore — data show that people are increasingly breaking into disconnected ideological camps. While this is commonly viewed as a left/right issue, the reality is much more pernicious: It is a rich/poor issue.
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.SOCIAL MEDIA
Despite cries of censorship, conservatives dominate social media
Politico
Republicans have turned alleged liberal bias in Silicon Valley into a major closing theme of the election cycle, hauling tech CEOs in for virtual grillings on Capitol Hill while President Donald Trump threatens legal punishment for companies that censor his supporters.
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-REDUCE WATERING BY 25% -PREVENTS OVERWATERING -WOOL INCREASES POROSITY -100% RAW WOOL FROM U.S. RANCHERS -ORGANIC SLOW RELEASE FERTILIZER -FUTURE OF GARDENING
WILDVALLEYFARMS.COM
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Three ways to increase engagement on social media
Forbes
It’s no secret that creating engagement on social media is not as easy as it used to be, and even those who are successfully sparking quality engagement on social may be missing out on key strategies that could increase engagement further.
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How engagement trumps headlines: The election in social media
Martech Today
President Donald J. Trump’s Twitter feed has been one of the major sources of news headlines for the past four years, and as of this month, it’s the sixth most followed account on the platform. But that obscures the real news, according to a new report from Socialbakers, the social media management and measurement platform.
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