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Digiday
Behind the big headlines of The New York Times' ongoing success with the subscription business, the advertising business continues to power through, albeit the slow dips. But there are a lot of new tricks that the European team has had to deploy to keep the conversations with marketers going. At the Digiday Publishing Summit Europe, Christophe Demarta, senior vice president of global advertising at The Times, says it doesn’t just require a change in approach but a lot of monetary investment.
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Digital Content Next
Often top referrers to articles in our network include a mix of the usual suspects: Google search, Google News, Facebook, Twitter, Flipboard, Drudge Report. But one day at the beginning of October, I was looking at a story in Currents and noticed another referrer in the mix: SmartNews.
SmartNews is an app that aggregates and serves "impartial, trending and trustworthy" news through machine learning algorithms.
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Publishing Perspectives
Walking the halls of the Frankfurt Book Fair is always a mixed experience. The sheer size of the industry is daunting, as is the unbridled optimism of so many publishers that their stands will attract the business they need to survive. It's also a tad depressing to realize that most of the books on display will probably prove to be unprofitable. On the other hand, the sheer abundance of creativity can lift the spirits.
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The New York Times
"The Truth Is Worth It," state new ads from The New York Times' brand campaign. The ads are the latest in The Times's "The Truth Is Hard" brand campaign series, which aims to show that original, independent journalism requires resources, time and commitment, and that subscribing to The Times is crucial in that effort.
The brand campaign comes at a time when anti-press rhetoric is on the rise and news organizations, particularly at the local level, are depleting.
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Poynter
As of this week, fact-checking outlets working with Facebook can debunk and slow the spread of headlines that are false even if the whole story isn't — a change that adds nuance to the types of misinformation the platform is asking fact-checkers to flag.
Last Monday, the technology company told Poynter it had rolled out the new capability to its 33 fact-checking partners around the world.
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Entrepreneur
Many people want to share messages with the masses to gain exposure for their brand, product or service on social media. But, with over 60 billion messages shared each day on mobile platforms alone, most content gets lost in the noise. For the last 10 years I've worked on improving online strategies for people like Taylor Swift, Rihanna and Disney. I've learned how to optimize analytics, data and paid media to help companies achieve massive growth.
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Economic Times
A decade and a half ago, when a Harvard grad created a website to rank his peers on their hotness quotient, a new era of social networking was born. It evolved into what's fondly called as Facebook by over 2 billion people. It shortened the six degrees of human separation, let people join communities, share opinions, discover news and even changed the political landscape of nations, including developed, developing and those considered as oppressed.
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Northwestern Local News Initiative
It's a jarring contradiction: The public has never had better access to news, yet local journalism is suffering a dramatic decline.
Which means there's plenty to read and view, but it might not tell us very much.
On a single day in July, the New York Daily News cut its newsroom staff in half. The next month, Pittsburgh became the biggest American city without a daily print newspaper when the Post-Gazette went to five-days-a-week publication.
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Poynter
A few times a year, a group of women who are leaders in newsrooms around the world comes to Poynter for a week. One of the things that strikes me with each class is how much better it is because of the women there who work in local news.
Most of them work in newsrooms with very few resources. And most of them love covering local news despite that. They're entrepreneurs, they're talented journalists and they're leading change in their newsrooms.
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One Green Planet
Even for those of us who continue to grow vegetables in the wintertime, using cold frames and homemade greenhouses, we still have to put a lot of garden space to rest for the winter. We want to protect the soil life and keep the plants healthy, and that means showing the garden some love before the snow, frost and freezing temperatures become commonplace.
While many homeowners take time to winterize the house, fewer think about how to keep the gardens going strong.
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Hot Springs Sentinel-Record
A company says it is planning to build a reptile garden in the upper downtown area of Hot Springs, Arkansas, creating the first new animal attraction in the city in decades.
Last summer, Lodestone Corp., comprised of Dennis and Sarah Magee, purchased property for the attraction at the entrance to Uptown Park Avenue, the company said in a news release. An architect's rendering of the proposed Hot Springs National Park Reptile Garden was erected at the proposed site on Lodestone Street.
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Trib Live
There's no need for gardeners to go dormant along with their landscape when cold weather arrives. Arranging plants in small dishes and pots can be an enjoyable indoor alternative at the end of the summer growing season.
"By creating a dish garden, you are in fact creating a miniature landscape," said Dawn Pettinelli, an extension educator with the University of Connecticut. "It can be as plain or as frivolous as one desires."
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