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Greenhouse Grower
In recent years, STEM (Science, Technology, Engineering, and Math) programs have emerged as a new way to ensure your child's successful future. The goal of STEM Education is to "develop a competent and qualified American workforce for the 21st century." Thanks to STEM Programs, elementary students are now using 3D printers, building robots, and practicing math facts via video games.
But where is horticulture's slice of the STEM pie?
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American Nurseryman
Did you know: that there's another "oldest tree"? This one is a Bosnian pine (Pinus heldreichii) living in Greece, which is claimed to be Europe's oldest living thing, clocking in at 1,075 years old. (Wait, what? Isn't Scandinavia part of Europe? We may have to duke this out with the Scandinavians, who claim a tree in the Swedish province of Dalarna is nearly 9,560 years old.)
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Grower Talks
Fall is underway and winter is fast approaching. Memories of summer are starting to fade. Hopefully, you were able to take some time to relax and enjoy your summer. One of the most iconic ways to enjoy summer is to pile into a car (or plane, perhaps) filled with camping gear and head out to our national parks for some adventure. However, this year is a little different for our parks — it's a celebration!
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The Conference Board, Inc.
Data from the Society for New Communications Research of The Conference Board reveal that as companies better appreciate the strategic importance of the communications role and expand its scope, they choose to invest in developing internal capabilities and attracting specialized skills, despite a continued need for professional services from advertising firms and public relations agencies.
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Nieman Lab
"I don't think I would pay for it just because there's so much availability of news on the internet for free that I feel like, if I have to pay for something somewhere, I'll just look for it free somewhere else," said one college student interviewed for an American Press Institute study released last year about American millennials' attitudes towards paying for news.
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A hardworking, first-of-its-kind solution for small space gardening! The new “Take 2” combos from Burpee plants feature a slicer AND cherry tomato trialed together for habit and fruit timing. Gardeners will get a steady supply of tomatoes from one container all summer long! Available in three recipes for garden centers in 2017. BurpeeHomeGardens.com
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The Guardian
Sales of tablet computers fell by more than 6 million over the past year as the market contracted 14.7%, according to a report.
At a time when consumers are questioning whether they really need both a computer and a tablet or either along with a smartphone, the only part of the market to grow was the sub-$200 offerings.
Tablet sales were down from 50.5 million to 43.0 million year-on-year worldwide in the third quarter, according to IDC.
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Digital Book World
One of the biggest certainties about marketing trends, including book marketing trends, is that they are always in a state of change. This has a lot to do with changing technology. In nearly every aspect of every day, someone is marketing something to each of us. Since I am in the business of book marketing, I pay close attention to stay on top of the hottest trends and best practices so I can make solid recommendations to our authors.
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The New York Times
The gloom began earlier this month, when Gerard Baker, the editor in chief of The Wall Street Journal, sent a memo to employees that said, in part, "every story should be as short as it needs to be." The next week, William Lewis, the chief executive of Dow Jones, which owns The Journal, announced a newsroom review that he said would be "underpinned by a series of cost-management initiatives."
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Monday Note
Unlike its physical world ancestor, online publishing fails to reward investments in production and content quality. We urgently need to reconsider the error.
Today, the economic value of a journalism item stems from its popularity, i.e. the number of clicks (or views) it generates. A well-crafted listicle put together by a clever Millennial will generate more revenue that any public-interest piece, this in total disregard for who actually reads it, for how long, etc.
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Lonicera Honey Baby® the unique bush, sweet scented honeysuckle! Place in the garden as a specimen, hedge or container planting to enjoy the wonderful perfume and beauty from dawn until dusk!
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Innovation and education make the Worm Factory 360 the #1 vermicomposter in the U.S. The patented Worm Ladder and thermosiphon airflow system improve efficiency and ease of operation. A 72-page manual, instructional DVD, and information packed web site make experts out of novices.
Watch How the Worm Factory® 360 Works
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IJnet
One mobile phone. That's all you need to be a mobile journalist, or a mojo, as practitioners call themselves.
If they have been attracting attention for several years, starting wasn’t particularly easy. As mobile phones' cameras and audio recorders got better, the internet saw a gradual increase in the number of amateur videos uploaded to platforms like YouTube. But in some newsrooms, a few tech-savvy journalists saw the opportunity to use their mobiles as a reporting tool.
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CJR
Wide swaths of the country, both geographically and demographically, don't believe us. They see us as tools of some amorphous establishment, and have turned for their news of the world to alternate channels, to put it politely.
To them, "corporate media" is of a piece with government insiders and self-dealers who, to paraphrase the tagline of one of this year's attack ads, make government work ... for them.
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Digiday
Publishers are getting creative about how to make money from Facebook Live.
Facebook officially opened its doors to branded content this April, letting media owners publish advertorials, either co-created with brands or sponsored by them, to their verified Facebook pages. There's also the option to run short ad breaks within Facebook Live videos, though this is just running with a handful of test publishers.
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Adweek
Instagram is moving further into the world of e-commerce by allowing brands to test taggable products in their photos.
The Facebook-owned app is beginning to test organic posts that let nearly two dozen retail brands tag products for sale in photos that lead directly to a brand's website. The feature is launching with partners including Kate Spade, J. Crew, Warby Parker and Macy's.
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BuzzFeed
When Twitter announced Vine's death last week, two of the app's co-founders were getting ready to bring another app, called Hype, to life.
Rus Yusupov and Colin Kroll hadn't officially debuted Hype, a live streaming app that offers a slew of creative tools that competitors, like Periscope and Facebook Live, don't have. But after privately testing it for three months from their SoHo headquarters in New York City, they figured it was pretty much ready for showtime.
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GWA
Chanticleer Garden, the former estate of the Rosengarten family of pharmaceutical fame, is a relatively small "pleasure garden" in the suburbs of Philadelphia. Since opening to the public in the early 1990s, it has quickly become, in the words of Garden Design, "America's most inspiring garden." Good call, Garden Design.
I just finished a six-month stint interning at Chanticleer as part of my two-year academic program at the New York Botanical Garden's School of Professional Horticulture.
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GWA
The 2017 GWA Annual Conference & Expo is an inclusive opportunity for all current and future GWA members to engage in exceptional formal and informal learning experiences that support career development, increase individual productivity and provide innovative insights and solutions to industry challenges.
GWA is seeking breakout and round table proposals focused on business, horticulture, photography, publishing, social media, speaking, sustainability and writing.
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GWA
The GWA Foundation, a 501(c)(3) charitable subsidiary of the GWA: The Association for Garden Communicators, continues our commitment to provide financial assistance to deserving students who wish to pursue or further a career in horticultural communications! This year's scholarship awards will range from $500 or $2,000 per student and includes a complimentary full year membership to GWA. Students must be enrolled in either of two categories.
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GWA
Pack your bags! GWA is hitting the road with a calendar full of exciting and exclusive events. Registration is very limited so don't miss your chance to ... Connect. Learn. Grow.
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GWA
You need to be online if you want to be found by potential clients or buyers looking for the garden communication services you provide. Join GWA at New England Grows with special guest Monica Hemingway and learn how to build an online presence that gets real results, one that brings in leads, gets people to see your work, and increases your revenue in even the toughest market conditions.
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