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.GARDENCOMM NEWS
Upcoming Virtual Programs
Tuesday, November 17 from 7-8PM ET
Good Writing, Bad Writing, Better Science Writing with Sally Cunningham
As garden writers, many of us do not have the luxury of an editor to call upon before we send off our finished product. Sally Cunningham is here to help you learn to self-check! In this session Sally will guide you through some common and less familiar mistakes, as well introduce the New York Times Manual of Usage and the Chicago Manual of Style as resources. Discussion will include how relevant grammar is to these changing times and tools to ensure your writing is seen as professional across the industry.
REGISTER NOW
View all our upcoming webinars here
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GARDENCOMM FUNDRAISER: Two Competitors, Two Irises and One Ingenious Chance to Win
Peer into the cutthroat world of iris breeding, where delicacy meets domination. The setting of Lanford Wilson’s 35-minute play, A Betrothal, is a large tent where two flower show exhibitors have sought refuge from a sudden rainfall and in the end learn that sometimes differences are just the thing that can bring people together.
The play will be available on demand December 3-6. Please join us for this fabulous and funny play and fundraiser, mounted especially for GardenComm and performed by Natalie Carmolli and Joe Carmolli and filmed by Adriana Robinson of Spring Meadow Nursery. Pat Stone will perform a musical introduction.
Thank you to Natalie, Joe, Adriana and Pat who have donated their time and services for this end-of-year fundraiser. GardenComm has special pricing for members and their guests. With video-on-demand, you can pause and rewind, something you can’t do that with scheduled content. Since the play is available on demand, you don’t have to be available at a set time to watch. You can get a ticket for a specific day, and then have 48 hours to watch.
Anyone can join us — family, friends, neighbors — for a funny one-act play and fundraiser.
Special pricing for this fundraiser:
House Party, $30, plus fees
The Cozy (1-2 people), $20, plus fees
Pandemic Pocketbook Saver, $10, plus fees
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Help us Help You! Share GardenComm Events with Your Readers.
GardenComm has virtual events lined up well into 2021 thanks to our Education Committee led by Maria Zampini and Kim Toscano. As a non-profit, GardenComm relies on events like this to fund member programs, benefits and operations. We would appreciate you sharing events with your newsletter subscribers to increase attendance, attract sponsors and spread the GardenComm love. Please find details here or contact us at info@gardencomm.org to receive additional graphics, events details and links to register to include in your outgoing newsletters.
Thank you for partnering and supporting GardenComm.
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Always a standout, the Easy Wave series lets you garden with a wide array of decorator colors – like NEW Rose Fusion. The vibrant mid-rose colored blooms have deep rose veins. Easy Wave has a versatile habit for hanging baskets, balconies, landscapes or any place you have a sunny garden location.
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November Networking Opportunities
November 12, 2020
5pm - 6pm PST
Region 6 Connect Meeting - Representing Alaska, Arizona, California, Hawaii, Idaho, Montana, Nevada, Oregon, Utah, Washington & Wyoming
Contact Grace Hensley: grace@fashionplants.com
November 17, 2020
6pm ET
Region 4 Connect Meeting: Representing Alabama, Florida, Georgia, Mississippi, North Carolina, South Carolina, Tennessee & Virginia
Contact Kate Copsey: ktcopsey@aol.com
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Support Plant a Row
Support Plant a Row and help make a difference in your community. Click here for more information.
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Benary’s most exciting BIG addition: Extremely well branched with short internodes so it’s covered with blooms. Outstanding garden performance lives up to the BIG Begonia name. Earlier to set blooms then perfect mounded habit later in the season. Extremely heat tolerant!
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"2020 is almost over but you still have time to celebrate the year of the Hydrangea, Lavender, Corn, Iris and Lantana. Click here to promote gardening all year!" #garden365
It’s not just any day. It’s a great day to promote Gardening! In an effort to inspire and support national ‘day of, week of and month of’ celebrations, National Garden Bureau has worked in partnership with GardenComm to create and launch a new web page listing many popular dates. These are fantastic opportunities for garden communicators to promote gardening. The current list is the “best of the best”; there is something that will appeal to just about everyone regardless of age or their level of gardening experience. Use this list to plan for your speaking, blogs, videos, content calendars and social media posts to educate, have fun and inspire gardeners to get out and get their hands in the dirt. In many cases, suggested hashtags are included so feel free to use those to raise the tide of gardening.
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Sponsor an Upcoming Webinar
Our Sponsorship Opportunities include benefits to engage and attract GardenComm's professional member communicators in the green industry including book authors, bloggers, staff editors, syndicated columnists, freelance writers, photographers, speakers, landscape designers, television and radio personalities, consultants, publishers, extension service agents and more. No other organization in the green industry has as much contact with the buying public as GardenComm members.
The premium package is $1,000 but we can accommodate and customize to meet any budget from $200, $500 or above. Click here or contact us at info@gardencomm.org.
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.HORTICULTURE
A new world of distance guidance and learning in horticulture
Horti Daily
The corona pandemic has caused a number of international horticultural projects to be delayed in construction and/or cultivation. The world is changing rapidly and the adaptability of the people is now under great stress. But adaptation is only possible if the right knowledge and skills are available, to be able to face the future with confidence.
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An intensive horticulture that prioritizes the health of the consumer
Fresh Plaza
COVID-19 isn't the only thing that affects our health, there are many other factors that can compromise our well-being, such as our food. Reducing the allergy risk factors in fruit and vegetable cultivation means a further contribution to protecting the consumer’s health.
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People have realized that a screen is more than just a cloth for shadow
Horti Daily
Screen cloths have an important role in horticulture. Forty years ago, screen cloths were used to keep the sunlight out, now we see that screen cloths are used to create an optimal climate. Peter Ollevier, Sales & Marketing Director, Phormium: "Ten years ago, there was a turnaround. People started to realize that a screen is more than just a cloth for shadow. That had a lot of new implications for us."
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Why misinformation reinforces horticultural illiteracy, and how to overcome it
Greenhouse Grower
Chocolate milk comes from brown cows. Poinsettias are deadly if eaten. Cheese comes from plants, and a greenhouse is just that — a green house. You may chuckle at these ludicrous statements, but some misinformed souls believe them. It’s our job to change that. Only it might not be as straightforward as we think.
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.JOURNALISM
Cancel culture should not apply to journalism
Berkeley High Jacket
Cancel culture is the practice of repudiating public figures who have said or done something offensive. It gives people a voice and the power to hold others accountable. It has had a positive impact by ensuring that people who engage in racist, sexist, or homophobic behavior face consequences.
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Make your garden come to life with Sunfinity® Sunflowers that thrive and bloom continuously all season long.
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Thousands of industry professionals subscribe to association news briefs, which allows your company to push messaging directly to their inboxes and take advantage of the association's brand affinity.
Connect with Highly Defined Buyers and Maximize Your Brand Exposure
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The only meaningful way to save american journalism
KCRW
It’s no secret that the U.S. funding model for journalism is broken, and that this had terrible consequences for our democracy, but it may not be without repair. As advertising revenue newspapers once relied on has increasingly ended up in the pockets of big tech companies such as Google and Facebook, many have shut down their presses, while others such as the Washington Post and Los Angeles Times have turned to billionaires to fund their papers.
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.BUSINESS
If running your business feels hard, you're doing it right. Here's why
Entrepreneur
I hear my friends and colleagues frequently proclaim that they enjoy being challenged. It makes sense. After all, challenge leads to learning and growth. So if you want to learn and grow, being challenged is good. For as often as I hear that, though, it seems like maybe not everyone is being truthful. A 2018 Bravely study found that 70 percent of employees avoid having difficult conversations with their boss, colleagues and direct reports, while 53 percent of employees handle toxic situations by ignoring them.
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How can a business bank account help your small business grow?
Forbes
Millions of Americans have lost their jobs during 2020 due to the COVID-19 pandemic, and many of those Americans may be considering starting a business. If you’re new to the world of entrepreneurship, you may want to consider making your business official by establishing a Limited Liability Company (LLC) or other legal business entity. But, even if you operate as a sole proprietor to start, it’s important to separate your personal finances from your business finances.
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With COVID-19 rising, small businesses expand health coverage
Business
Despite a slowdown in business due to the pandemic, small businesses are stepping up, making sure employees have health insurance. Prior to the COVID-19 pandemic, Stimola Literary Studio in Edgewater, New Jersey, didn't have to worry about offering its staff of nine employees health insurance. Everyone at the company received coverage through their spouses.
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What small business owners need most from the 2020 election
Forbes
As America’s more than 30 million small businesses wait for a new coronavirus relief package — financial assistance without which an estimated one in 20 will close, according to the International Franchisee Association — the nation heads to the polls to vote in the 2020 election.
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.SOCIAL MEDIA
How to leverage social media to build your personal brand and stand out
Pharmacy Times
In our profession, the reality of competition has come to a level that is truly remarkable, in which having a doctorate of pharmacy is a foot in the door rather than an end goal.
This is not to discount anyone without a PharmD, such as pharmacy students who are working to become the future of the profession, or the outstanding pharmacists who have been serving with a BPharm.
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-REDUCE WATERING BY 25% -PREVENTS OVERWATERING -WOOL INCREASES POROSITY -100% RAW WOOL FROM U.S. RANCHERS -ORGANIC SLOW RELEASE FERTILIZER -FUTURE OF GARDENING
WILDVALLEYFARMS.COM
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What social networks have learned since the 2016 election
Tech Crunch
On the eve on the 2020 U.S. election, tensions are running high.
The good news? 2020 isn’t 2016. Social networks are way better prepared to handle a wide array of complex, dangerous or otherwise ambiguous Election Day scenarios. The bad news: 2020 is its own beast, one that’s unleashed a nightmare health scenario on a divided nation that’s even more susceptible now to misinformation, hyper-partisanship and dangerous ideas moving from the fringe to the center than it was four years ago.
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Why social media can't keep moderating content in the shadows
MIT Technology Review
Online platforms aren’t transparent about their decisions—which leaves them open to claims of censorship and masks the true costs of misinformation. As social media companies suspended accounts and labeled and deleted posts, many researchers, civil society organizations, and journalists scrambled to understand their decisions. The lack of transparency about those decisions and processes means that — for many — the election results end up with an asterisk this year, just as they did in 2016.
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