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Nieman Lab
When I began overhauling the Financial Times' editorial email newsletters a couple of years ago, I was soon faced with positive reinforcement, technical frustrations and sources of deep satisfaction.
The good news was that we were on the cusp of a renewed surge in interest in email by many media organizations that has only grown since, suggesting we were on the right track.
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Digiday
A flurry of PR announcements over the last week shows publishers are still experimenting in earnest with virtual reality.
Some of the new projects, from the BBC and the Guardian, make use of Google's latest VR platform, DayDream. And more are coming down the pike from the Financial Times and CNN International. Monetizing VR, though, is still tough. VR audiences are small, and the content is costly to make.
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Adweek
Social media directors for organizations and small-to-medium-sized businesses have evidently had a hard time simultaneously managing accounts for Facebook, Instagram and Facebook Messenger. So much so, in fact, that a number of them have evidently been juggling multiple iPhones to make it all work.
To help with this, Facebook is unveiling a feature called universal inbox to handle communications for all three channels via the Facebook Pages app.
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Instagram
On Nov. 10, Instagram introduced a few new tools to help make stories more fun: Boomerang and mentions. They company is also starting to test links inside some stories.
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The Guardian
After nine years, Twitter users will finally be able to mute specific conversations on the site, as well as filter out all tweets with a particular word or phrase from their notifications.
Muting conversations serves two obvious purposes: users who have a tweet go viral will no longer have to deal with thousands of replies from strangers, while users stuck in an interminable conversation between people they don't know will be able to silently drop out of the discussion.
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A hardworking, first-of-its-kind solution for small space gardening! The new “Take 2” combos from Burpee plants feature a slicer AND cherry tomato trialed together for habit and fruit timing. Gardeners will get a steady supply of tomatoes from one container all summer long! Available in three recipes for garden centers in 2017. BurpeeHomeGardens.com
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Los Angeles Review of Books
In Mid-October, the Nobel Committee for Literature awarded the Nobel Prize to Bob Dylan, "for having created new poetic expressions within the great American song tradition." The announcement came shortly after the most recent Annual Arts Basic Survey by the National Endowment for the Arts released data that found adults in the United States read less literature for pleasure.
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Media Shift
The election is over and now we have many lamenting the journalism industry's failure to be diverse, to understand the stories of the people who voted for Trump. It sounds like a variation of the tech-industry diversity tune that I've heard for a long time now.
I'm not talking about the gender or racial diversity problem because far more qualified people have written extensively and expertly on that.
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Pew Research Center
A key question that news organizations face, particularly during intense periods like election years, is to what degree journalists should present the facts with some interpretation, giving their audience guidance in navigating all the information that comes at them.
A majority of U.S. adults (59%) reject the idea of adding interpretation, saying that the news media should present the facts alone, a recent Pew Research Center survey found.
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American Nurseryman
Horticulture needs good people, and good people need good jobs. That's a given. But there are myriad challenges to finding and maintaining a thriving workforce in the green industry, not the least of which are stalled immigration reform efforts and robust competition for younger workers' passions.
Attracting new talent has always been a struggle, to be sure, but the proliferation of digital distractions has added another layer to the challenge.
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Lonicera Honey Baby® the unique bush, sweet scented honeysuckle! Place in the garden as a specimen, hedge or container planting to enjoy the wonderful perfume and beauty from dawn until dusk!
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Innovation and education make the Worm Factory 360 the #1 vermicomposter in the U.S. The patented Worm Ladder and thermosiphon airflow system improve efficiency and ease of operation. A 72-page manual, instructional DVD, and information packed web site make experts out of novices.
Watch How the Worm Factory® 360 Works
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American Nurseryman
There's no escaping it; gardening is in 24/7, 365. That's the word from The Garden Media Group, which released its annual trends report, called "Grow 365." The report identifies key elements in the changing industry, marketplace and society that, combined, propel us in the direction of healthy choices in lifestyle and in industry practices.
How? By paying attention to the rising tide of health-consciousness among U.S. consumers.
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Grower Talks
U.S. plant patents were one of the first forms of intellectual property protection developed in the world. Going back over 80 years, the drafters of the U.S. Plant Patent Act wanted plant breeders to have the same form of patent rights as other inventors. Now, with the amazing new breeding and mutagenesis technologies, the question has to be asked: Are plant breeders of new varieties still able to experience the same rights they previously enjoyed?
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GWA
In this issue...
- Lois de Vries with a recap of GWA's first AASHE Conference
- GWA President Kirk Brown's message, "Spirits Invigorated in Atlanta"
- Executive Director Maria Ungaro's message, "Branding Initiatives at Work in Atlanta"
- #GWA2016 exhibitor perspective with Anthony Tesselaar
- Preview of #GWA2017 in Buffalo with Sally Cunningham
- More!
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GWA
The 2017 GWA Annual Conference & Expo is an inclusive opportunity for all current and future GWA members to engage in exceptional formal and informal learning experiences that support career development, increase individual productivity, and provide innovative insights and solutions to industry challenges.
GWA is seeking breakout and round table proposals focused on business, horticulture, photography, publishing, social media, speaking, sustainability and writing.
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GWA
The GWA Foundation, a 501(c)(3) charitable subsidiary of the GWA: The Association for Garden Communicators, continues our commitment to provide financial assistance to deserving students who wish to pursue or further a career in horticultural communications! This year's scholarship awards will range from $500 or $2,000 per student and includes a complimentary full year membership to GWA.
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GWA
You need to be online if you want to be found by potential clients or buyers looking for the garden communication services you provide. Join GWA at New England Grows with special guest Monica Hemingway and learn how to build an online presence that gets real results, one that brings in leads, gets people to see your work, and increases your revenue in even the toughest market conditions.
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GWA
Join GWA at the LB Tavern in the Lord Baltimore Hotel on Wednesday, Jan. 11 for an intimate Connect Meeting, 5:30-7:30 p.m. Connect with old friends and meet new ones, all while registration is free and non-members and visitors are welcome to attend! Dinner options will be available onsite, but all food and drink is the responsibility of attendees.
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GWA
Check out all the job postings at the GWA Job Center.
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GWA
In June, 2016 I seized a last-minute opportunity to join an escorted tour to Havana and western Cuba with other horticulturally inclined travelers. This trip had been arranged by Holbrook Travel, Gainesville, Florida to highlight historic Havana, its horticulture and botanic gardens. With President Obama's earlier visit in March, and the prospect of normalizing relations, now seemed an opportune time to go before the fabric of Cuban society changes with an influx of American cash and culture.
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