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Top 5 goals for your book or e-book cover
The Book Designer    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Book covers — you can't escape them if you publish books, and why would you want to? They bring a book to life for consumers, help to communicate with us about what's inside. Every month, of course, we get to see dozens and dozens of e-book cover designs in the monthly competition here. More

GWA Internet Writing Workshop
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Do people find you when they search for you, or your products and services, on Google? Do you encourage your customers and associates to promote your business to their friends? Do you know what your customers say about your business online? Learn how to use the Internet to build your reputation and your business. More

'Content is king' again: Why Bill Gates may be right after all
paidContent    Share    Share on FacebookTwitterShare on LinkedinE-mail article
From Robert Andrews: For many of us working in the content industries, the last few years have been challenging, with layoffs in old companies, shrinking online ad rates in the new and tech investors who would rather back "platforms" than "media." But I think we may be back, baby. After only a few hours at the Monaco Media Forum, I was struck by the enthusiasm displayed around a clutch of companies that suggests content is the next hot business model. More

AzaMax is a concentrated all natural broad spectrum pest control, antifeedant and insect growth regulator, controls pests through starvation and growth disruption for a broad variety of plant applications. Effectively controls spider mites, thrips, fungus gnats, aphids, whiteflies, leaf miners, worms, beetles, leafhoppers, scales, mealy bugs, nematodes and other soil borne pests. Can be applied up to the time or day of harvest. more

GWA issues 2013 call for presentations
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The GWA Symposium Program Committee is accepting presentation proposals from speakers for the 2013 symposium to be held Aug. 16-19 in Quebec, Canada. There is particular interest in proposals that address core competency topics developed by the GWA Education Committee. All online applications must be received no later than Dec. 28, 2012. More

Penguin to expand e-book lending
The New York Times    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Major book publishers and libraries have been sparring for months over acceptable terms for making e-books available for lending. From time to time, they find some common ground. The Penguin Group plans to announce that it is expanding its e-book lending program to libraries in Los Angeles and Cleveland and surrounding areas though a new distribution partner. More

Kindle share of e-book reading at 55 percent
Publishers Weeklyk    Share    Share on FacebookTwitterShare on LinkedinE-mail article
At the end of June, Amazon's Kindle family of reading devices was used to read e-books by 55 percent of e-book buyers, according to figures compiled by Bowker Market Research. Amazon's share was up from 45 percent in the second quarter of 2010 and 48 percent in the second period of 2011, and the increase was aided by the release of the Kindle Fire. Since its introduction in late 2011, the Fire's share of e-book reading has risen quickly. More

Join Region V at the Flower Fashion Show
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Breakfast with Dr. Michel Dirr, hort heartthrobs on the runway and a green industry trade show with more than 100 vendors from coast to coast (Could they be potential clients for the enterprising garden writer?) highlight the GWA Region V meeting on Sunday, Jan. 6. Your GWA meeting registration includes both days, Jan. 6-7, of The National Green Centre trade show sponsored by the Western Nurserymen's Assn., and all its educational programming. More

Like kids in a candy store, but only 34 GWA members can go!
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Touring the California pack trails is a unique opportunity to see the latest plant offerings to the garden industry from key industry growers. Working with Travel Concepts, GWA has jointly organized the first pack trial tour for garden writers in almost two decades. Join fellow GWA members April 6-11 as we visit 14 major growers for as low as $900, including hotel stops, bus transportation and some meals. Only 34 members can participate and the reservation deadline is Jan. 1, 2013. More

GWA Survey Task Force prepares member profile update
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The GWA Survey Task Force headed by C.L. Fornari has updated the 2005 member profile survey to compare member activities and industry changes that have occurred in the past seven years. Look for a new Survey Monkey announcement in the next week and help the TF collect trend data that will benefit everyone. Return your survey response as soon as possible. All data is confidential and only aggregate information will be reported.

Look for Social Media SIG survey coming soon
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A second member survey is in development to help design programs and services for the pilot GWA Social Media Special Interest Group announced in Tucson, Ariz. All members interested in Social Media marketing and technology are invited to participate. Look for this special survey by the end of November and send your response as soon as possible.

7 things I've learned so far, by Noelle Sterne
Writer's Digest    Share    Share on FacebookTwitterShare on LinkedinE-mail article
This is a recurring column called "7 Things I’ve Learned So Far," where writers (this installment written by nonfiction writer Noelle Sterne) at any stage of their career can talk about writing advice and instruction as well as how they possibly got their book agent — by sharing seven things they've learned along their writing journey that they wish they knew at the beginning. More

I tripled my royalties, and you can, too
The Huffington Post    Share    Share on FacebookTwitterShare on LinkedinE-mail article
From Tucker Max: I know how an author can triple his effective royalty. This is on the same sales, with nothing else substantively changing in any other aspect of their book. Same books (print and e-books both), same bookstores, same placement, same customer experience, even the same publisher (sort of). I'm sure you're skeptical. I know you think this can't be done. You're wrong. More

The real value of Facebook isn't your likes or fans
Mashable    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Most businesses focus on their Facebook page. More specifically, they want to know how to get more Likes/fans or engagement. These are all common questions from businesses looking to grow with Facebook. The problem is that they may be missing out on the bigger picture of Facebook. Sure, these things matter, but let's face it, many of your customers don't want to like you on Facebook and most of your fans have probably already done business with you. More


GWA News Clippings
Colby Horton, Vice President of Publishing, 469.420.2601
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