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Nursery Management
The demographic shift that's playing out in America has a dramatic effect on the economy. The 78 million people who make up the baby boomer generation will continue to retire, allowing some 67 million gen Xers to take over. That's a deficit of 11 million people. Perhaps the 83 million representatives of the millennials will fill in the gaps. We're facing uncertain times. Who will buy our products? How must we change our marketing messages?
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American Nurseryman
Each December, American Nurseryman features an entire magazine dedicated to the latest plants being introduced during the upcoming new year. Follow along as we introduce new plants every day until Dec. 25 and be sure to follow American Nurseryman on Facebook and Twitter for #25DaysOfPlants.
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Green Profit
We've talked about this in the past, and it has never rang more true than this year: upcoming color trends are based upon the events, economy and politics going on around us. They're influenced by and a direct reaction to what's happening globally.
So when you think about it in that manner, it's no wonder the popular trend is to play it safe with neutrals.
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Greenhouse Grower
Psychologist Jean Twenge coined the phrase "Generation Me" in her book of the same title, originally published in 2006. The book makes a case for how the rise of the millennial generation has shifted and restructured American society in nearly all respects, in some cases for better and others for worse. One bold quip in particular is thematic — "ditch the self-esteem movement."
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Business Insider
Facebook is working on a new feature that will showcase lists of curated content from publishers directly in the News Feed, according to two people familiar with the project and internal documentation seen by Business Insider.
The feature is called Collections and functions similarly to Snapchat's Discover section, which showcases news stories, listicles, videos and other content submitted by handpicked media partners.
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A hardworking, first-of-its-kind solution for small space gardening! The new “Take 2” combos from Burpee plants feature a slicer AND cherry tomato trialed together for habit and fruit timing. Gardeners will get a steady supply of tomatoes from one container all summer long! Available in three recipes for garden centers in 2017. BurpeeHomeGardens.com
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Facebook
Across the country, local news publishers and broadcasters are finding that the quick load times and immersive storytelling features of Instant Articles help readers engage with their content more than ever before. Whether it's two-year old digital upstart Billy Penn, TEGNA Media, which owns and services 46 television stations nationwide, or Gray Television, a company that started as an Albany newspaper in 1897, local publishers believe regional content is uniquely suited for Facebook.
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BuzzFeed News
Facebook emerged during the U.S. election as a central political and news source, but also a hub for hoaxes, propaganda and outright fake news — an issue that brought wide criticism and concern from figures reportedly including President Barack Obama.
But its leading U.S. competitor, Snap (formerly Snapchat), has managed to sidestep the issue. Snap now boasts 150 million daily users, roughly 10 million more than Twitter.
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Columbia Journalism Review
Roger Fidler is a forefather of digital journalism. In the early 1980s, he wrote and illustrated an essay on the future of news. When Fidler presented his ideas around Knight Ridder, his co-workers sometimes laughed. "It was not quite like Roger had descended from another planet," a colleague of his once told me, "but he was saying some things that were simply very hard to believe at the time."
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Pantone
A refreshing and revitalizing shade, Greenery is symbolic of new beginnings.
Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.
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Lonicera Honey Baby® the unique bush, sweet scented honeysuckle! Place in the garden as a specimen, hedge or container planting to enjoy the wonderful perfume and beauty from dawn until dusk!
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Innovation and education make the Worm Factory 360 the #1 vermicomposter in the U.S. The patented Worm Ladder and thermosiphon airflow system improve efficiency and ease of operation. A 72-page manual, instructional DVD, and information packed web site make experts out of novices.
Watch How the Worm Factory® 360 Works
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Indiana University
Did your mother call you to tell you that liberals hate science? Did your Facebook feed pop up with an article on a new pesticide that's going to kill us all? Did one of your friends breathlessly tell you that president-elect Donald Trump was going to pardon mass shooter Dylann Roof? You might have heard any or all of these stories, but there's one thread connecting all of them: they're not true.
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Aeon
If you could ask Dante where he got the idea of life as a road, or Rilke where he found the notion that time is a destroyer, they might have said the metaphors were hewn from their minds, or drawn from a stock of poetic imagery. Their readers might have said the imagery had origins more divine, perhaps even diabolical. But neither poets nor readers would have said the metaphors were designed.
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Elizabeth Spann Craig (blog)
Sometimes there is so much promo-related stuff to do that it can seem overwhelming.
And, once we actually feel as if we get a handle on everything, that's when something changes. There'll be a new marketing approach or a new platform to use.
For me, it's been helpful if I approach promo the same way I approach writing a book. It's sort of like the saying: how do you eat an elephant? One bite at a time.
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Digiday
As print revenue continues to shrink, legacy publishers are facing the question (again) of how to deploy their (also shrinking) staffs.
In the early days of the web, print publishers had digital operations that were separate from their print teams, and often considered second-class; understandable, considering most of their money was and is still being made on print. Over time, most newsrooms integrated their print and digital operations.
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Columbia Journalism Review
At this year's annual meeting of the Online News Association in Denver, many of the 2,000 attendees and delegates crowded into the opening keynote address. In the middle of the most charged U.S. election in living memory, at a time when the relevance and role of the news media were under intense scrutiny, the assembled newsroom operatives were not coming to hear a leading editor or garlanded correspondent give insights on the upcoming election or the state of the world.
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Digiday
Jim VandeHei raised a lot of eyebrows at the Code Media Conference when he declared that subscriptions to his new venture, Axios, would be pricey to the tune of $10,000 a year. "When I talk about subscriptions, I'm not talking New York Times subscriptions," VandeHei said. "I'm talking high end."
VandeHei and Axios are not alone in betting they can fetch big money for subscriptions — at least ones that can be corporate expenses.
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GWA
The GWA Foundation, a 501(c)(3) charitable partner of the GWA: The Association for Garden Communicators, continues our commitment to provide financial assistance to deserving students who wish to pursue or further a career in horticultural communications! This year's scholarship awards will range from $500 or $2,000 per student and includes a complimentary full-year membership to GWA.
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GWA
The 2017 GWA Annual Conference & Expo is an inclusive opportunity for all current and future GWA members to engage in exceptional formal and informal learning experiences that support career development, increase individual productivity, and provide innovative insights and solutions to industry challenges.
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GWA
Join GWA at the LB Tavern in the Lord Baltimore Hotel on Wednesday, Jan. 11, for an intimate Connect Meeting, 5:30–7:30 p.m. Connect with old friends and meet new ones, all while registration is free and non-members and visitors are welcome to attend! Dinner options will be available on-site, but all food and drink is the responsibility of attendees.
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GWA
Give three people the same camera, have them stand in the same place, and you'll get at least three different photographs. That said, different cameras do have their strengths and weaknesses. The art of choosing a camera is to find the best compromise that works for you.
Any modern camera is capable of capturing a decent exposure. It's not the camera that makes the photograph.
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GWA
- Lois de Vries with a recap of GWA's first AASHE Conference
- GWA President Kirk Brown's message, "Spirits Invigorated in Atlanta"
- Executive Director Maria Ungaro's message, "Branding Initiatives at Work in Atlanta"
- #GWA2016 exhibitor perspective with Anthony Tesselaar
- Preview of #GWA2017 in Buffalo with Sally Cunningham
- Plus much more!
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