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Marketing Profs
Questions abound about social media posts: How long should my post be? How many hashtags should I include? Is an image always necessary?
Today's infographic, by CoSchedule, answers those questions, based on an analysis of nearly 6.4 million posts and 11 unique studies.
The team at the marketing calendar software company compiled that information and sorted it to answer four questions for six social media platforms.
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AdAge
Twitter has built a way for people to string tweets together in a sequence that many users would recognize as a "tweetstorm." Users writing tweets can now link messages, which Twitter for its part calls "threading," by clicking a plus sign that adds another post to the series.
"Hundreds of thousands of threads are Tweeted every day," said Sasank Reddy, product manager at Twitter, in a blog post.
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Digiday
Multiple publisher sources said Facebook no longer plans to pay publishers and other video makers to produce videos for the news feed.
Three publishing sources whose companies were paid by Facebook said the platform plans to end the program that paid publishers and other video makers money every month to make on-demand and live videos for the news feed.
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Publishers Weekly
Writing a book about living with areata — a condition in which the immune system attacks hair follicles, leading to baldness — was a way for Deeann Callis Graham to "find some peace with what was happening to [her] physically and emotionally." The book, Head-On, was praised by Publishers Weekly as "heartwarming" and "a powerful compilation of profiles with a sincere and encouraging message."
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Poynter
For more than a year, I served as official caregiver to my wife of 46 years, Karen Clark. Two years ago she was diagnosed with breast cancer. Two surgeries followed, along with three months of chemotherapy, and 37 radiation treatments. It has been a life-changing experience, of course, and I am happy to report that all her doctors express great optimism about her prospects.
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Poynter
Welcome to the last issue of Try This! — Tools for Journalism for this year. It's been a hell of a year for the journalism industry, for reporters and for this newsletter.
When Poynter got the grant (thanks again, Google News Lab!) that allowed us to complete our funding for this tools for journalists project, we knew that a newsletter would be a major part of it.
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Recode
Google used to be the main source of referral traffic for web publishers. Then Facebook eclipsed it.
And now, Google is back on top again.
Over the course of 2017, the search engine has become publishers' main source of external page views, according to new data from Parse.ly, a digital analytics company.
It's basically a flip from the beginning of the year.
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Media Shift
Readers have never enjoyed greater access to content, and the media industry has never been more competitive. Yet news outlets rely on the big platforms to deliver traffic, at increasing cost to the quality of their news content and bottom line. As a publisher, for your project to survive and thrive you need to create a loyal audience — users hungry for content who satisfy their appetite on your site instead of skipping away for their next bite.
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Publishers Weekly
At outlets that report to NPD BookScan, unit sales of print books were down 1% in the week ended Dec. 3, 2017, from the similar week in 2016. This was the second consecutive week in the holiday season that sales were lower than at the same time last year; the previous week saw a 2% decline from the similar week in 2016. The only major category in which sales rose was juvenile nonfiction: units were 5% higher than in the week ended Dec. 4, 2016.
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Greenhouse Grower
The science behind the use of artificial intelligence to monitor and manage greenhouse environmental conditions has been growing quickly, one example being the development of the LUNA system from iUNU.
Now, researchers at Zhejiang University in China have developed a new imaging system that is designed to monitor the health of crops in the greenhouse.
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Architectural Digest
From the vantage point of a sailboat crossing the wine-dark Aegean Sea, the house surmounts its hill like a modern acropolis: noble, impassive, an assemblage of intersecting stony-faced geometries, blocky and sequestered here, open and airy there. One of the last projects by Ricardo Legorreta, the eminent Mexican modernist, and commissioned by an elegant Greek family that flits between their native country and London, the building crowns a steep, stately landscape.
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Cary Citizen
Like many gardeners, my collection of tools seem to degrade over the course of the year. Tools disappear. Tools break. Some tools should have been retired years ago but are still in service.
What happened to my serrated hand trowel? Who used my pruner to cut metal hangers? When did the big planter develop a massive crack? Where are my gardening gloves?
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