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As 2016 comes to a close, GWA would like to wish its members, partners and other industry professionals a safe and happy holiday season. As we reflect on the past year for the industry, we would like to provide the readers of GWA News Clippings a look at the most accessed articles from the year. Our regular publication will resume Friday, Jan. 6.
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Quartz
From July 22: We're all tempted to use words that we're not too familiar with. If this were the only problem, I wouldn't have much to write about. That's because we're cautious with words we're unsure of and, thus, they don't create much of an issue for us. It's the words that we think we're using correctly that wreak the most havoc. We throw them around in meetings, e-mails and important documents (such as resumes and client reports), and they land, like fingernails across a chalkboard, on everyone who has to hear or read them.
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Book Bub
From April 30: As an author or a marketer at a publishing house, there's a wide array
of marketing tactics at your disposal — from author websites to social
media channels. But simply creating a static website page or claiming an
Instagram account isn't enough — you need to share great
content on your social channels.
To inspire you for this challenge, we compiled more than 180 real-world
examples of authors and publishers using content marketing to reach
readers.
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Collective Evolution
From June 24: An estimated 400,000 flowering plant species exist in the world, and, understandably, it can be difficult to keep track. The vast majority of us can only recognize and name a handful of plants, even if we would like it to be otherwise. If you would like to sharpen your knowledge in the wonderful realm of plant species, I have some good news for you. Like everything else: there's an app for that!
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A hardworking, first-of-its-kind solution for small space gardening! The new “Take 2” combos from Burpee plants feature a slicer AND cherry tomato trialed together for habit and fruit timing. Gardeners will get a steady supply of tomatoes from one container all summer long! Available in three recipes for garden centers in 2017. BurpeeHomeGardens.com
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The Conversation
From Feb. 20: When my digital media students are sitting, waiting for class to start and staring at their phones, they are not checking Facebook. They're not checking Instagram, or Pinterest or Twitter. No, they're catching up on the news of the day by checking out their friends' Stories on Snapchat, chatting in Facebook Messenger or checking in with their friends in a group text.
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Spinweb
From Oct. 28: As we creep closer to Halloween, we decided to address one of the scariest words a content writer can hear: plagiarism. AHHHHHHH!!! It strikes fear into the hearts of writers everywhere. Plagiarism has destroyed careers, discredited highly respected writers, and jeopardized the reputations of publications that have been in business for decades.
But what, precisely, does plagiarism mean? And how can it affect you as a marketing professional?
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New Clematis!! ‘Fushia Flash’ loads of hot cerise pink on a compact vine. We are excited to offer this clematis, a pink like no other, clematis like no other in the marketplace! ‘Fushia Flash’ is a large flowering variety, heavy bloomer, longevity, and cold hardy. Offering early season blooms, for peak season sales!
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Innovation and education make the Worm Factory 360 the #1 vermicomposter in the U.S. The patented Worm Ladder and thermosiphon airflow system improve efficiency and ease of operation. A 72-page manual, instructional DVD, and information packed web site make experts out of novices.
Watch How the Worm Factory® 360 Works
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The Muse
From July 8: You just fired off a quick email response to a hiring manager and strutted away from your computer feeling self-assured — you just know she's going to love your little joke about the upcoming weekend.
A few moments later, you return to reread your message and double-check what you had written (and, of course, to marvel at your own sense of humor one more time).
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Atlanta Journal-Constitution
From May 6: "Chihuly in the Garden" will showcase spectacular glass art — floating in pools, suspended in air, and dotting a lush landscape with pink roses and blue and white azaleas — at the Atlanta Botanical Garden.
The exhibit, featuring 20 installations composed of several hundred pieces of colorful glass, opens Saturday and runs through Oct. 30.
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American Nurseryman
From Feb. 26: Sustainable design is the big trend for residential landscapes, according to the 2016 Residential Landscape Architecture Trends Survey conducted by the American Society of Landscape Architects.
The top trend — rainwater/graywater harvesting — reflects a growing consumer demand for beautiful residential landscapes that also save water.
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Garden Rant
From Jan. 29: I've been a fair-weather friend to the Garden Writers Association for as long as I've been garden-writing, targeting my complaints at the management firm it paid to run everything. Like many other back-bench complainers, I've been hoping, hoping, hoping the management would change someday.
Now it's happened! President Kirk Brown has announced that there's a new team in charge, as of the first of this year.
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Nursery Magazine
From March 12: You've heard it in the halls of trade shows and across social media channels: We have to start marketing to Millennials. But how? We say we don't understand them, we have a hard time communicating with them, or we don't know what they want. Well, it's time to figure it out. Connect with Millennials now or face potential closure in the future.
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