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Wednesday, September 2 at 7:00 PM ET
Speaking Virtually To Clients and Customers with C.L. Fornari
Whether you are normally paid to speak to live audiences or have been giving educational events for business customers, you’re now challenged to connect virtually. This webinar demystifies Zoom presentations and provides attendees with the useful information needed to stay in touch with clients or maintain an income from speaking. Learn which Zoom plan to choose, how to adapt or craft your presentations to fit virtual presentations and the importance of your broadcasting environment. Hear how to avoid common pitfalls and hold a virtual audience through your entire presentation. We’ll cover pricing for paid presentations, using free talks to bring customers into your business, and why this is likely to be a skill that you’ll keep beyond the pandemic. Sponsored by gardencenter.
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Tuesday, September 22
Strategies for Gardening in a Climate Crisis with Kim Eierman
As GardenComm members, climate change and the effects on the environment are often top-of-mind. Kim Eierman of EcoBeneficial will examine the challenges and opportunities we are facing from the impacts of the climate crisis. Join this session to learn real world action items and solutions to help empower our communities in the face of this enormous challenge.
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Thursday, October 22
Schedule C is the Key - Tax Savings for Freelancers with Ellen Zachos
If you’re a freelancer and you’re NOT filing a Schedule C, you’re leaving money on the table. Learn what you can (and cannot) deduct as business expenses, and how to best work within your rights as a taxpayer. Many freelancers don’t take advantage of the deductions available to them, and some take advantage of things they shouldn’t! I have not only worked for a tax accountant for 10+ years, but also came through an IRS audit of my own with shining colors. Good record keeping and an understanding of how the IRS views freelancers, their history of profit and loss, and their legitimate expenses made the difference. You owe it to yourself to learn how to pay the least possible tax within the scope of the current tax law.
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SAVE THE DATES
Tuesday, November 17
Good Writing, Bad Writing, Better Science Writing with Sally Cunningham
As garden writers, many of us do not have the luxury of an editor to call upon before we send off our finished product. Sally Cunningham is here to help you learn to self-check! In this session Sally will guide you through some common and less familiar mistakes, as well introduce the New York Times Manual of Usage and the Chicago Manual of Style as resources. Discussion will include how relevant grammar is to these changing times and tools to ensure your writing is seen as professional across the industry.
Tuesday, February 7
Using Horticultural Therapy Values to Produce Content Your Audience Will Love with Perla Curbelo
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