Thanks to the Education Committee, we have several amazing programs lined up for you with more to come. You can register for these right away by clicking REGISTER NOW. Just $20 for members and $30 for nonmembers. All registrants will receive access to the recording so even if you can’t make it on that day, you can still get the content.
Tuesday, September 22 from 7-8PM ET
Strategies for Gardening in a Climate Crisis with Kim Eierman, Founder, EcoBeneficial
As GardenComm members, climate change and the effects on the environment are often top-of-mind. Kim Eierman of EcoBeneficial will examine the challenges and opportunities we are facing from the impacts of the climate crisis. Join this session to learn real world action items and solutions to help empower our communities in the face of this enormous challenge.
REGISTER NOW
Wednesday, October 7 from 1-2PM ET
Keeping New Gardeners Involved in Gardening with Diane Blazek, Ryan McEnaney, Mike Lizotte and Chris Sabbarese
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Thursday, October 22 from 1-2PM ET
Schedule C is the Key - Tax Savings for Freelancers with Ellen Zachos
If you’re a freelancer and you’re NOT filing a Schedule C, you’re leaving money on the table. Learn what you can (and cannot) deduct as business expenses, and how to best work within your rights as a taxpayer. Many freelancers don’t take advantage of the deductions available to them, and some take advantage of things they shouldn’t! I have not only worked for a tax accountant for 10+ years, but also came through an IRS audit of my own with shining colors. Good record keeping and an understanding of how the IRS views freelancers, their history of profit and loss, and their legitimate expenses made the difference. You owe it to yourself to learn how to pay the least possible tax within the scope of the current tax law.
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Thursday, November 5 from 7-8PM ET
An Easy Approach to a Sensible Social Media Presence: How to Keep Social
Media Platforms from Taking Over Your Life and Business with Dee Nash and Carol Michel
Is it possible to promote your business and brand without social media? Dee Nash
and Carol Michel both felt overwhelmed and exhausted, seemingly stuck on a
never-ending merry-go-round, rotating through various social media platforms,
constantly adding new content and struggling to keep up with the content of
others. So, they each took a social media break, also known as a digital detox.
For 45 days, they stopped checking social media and began a journey to claim
back their time, energy, and lives from social media. In this webinar, they
will share what they learned from the digital detox, strategies for a more deliberate
and straightforward approach to managing you social media presence, and alternatives
to social media for promoting your brand and business.
REGISTER NOW
Tuesday, November 17 from 7-8PM ET
Good Writing, Bad Writing, Better Science Writing with Sally Cunningham
As garden writers, many of us do not have the luxury of an editor to call upon before we send off our finished product. Sally Cunningham is here to help you learn to self-check! In this session Sally will guide you through some common and less familiar mistakes, as well introduce the New York Times Manual of Usage and the Chicago Manual of Style as resources. Discussion will include how relevant grammar is to these changing times and tools to ensure your writing is seen as professional across the industry.
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Wednesday, January 27 from 7-8PM ET
Talking to Strangers — How to Master the Interview with Mary-Kate Mackey
As garden writers, it’s our job to consistently learn, communicate and dig a little deeper. Author and writing coach Mary-Kate Mackey will discuss the techniques needed to be a compassionate, strategic, and efficient interviewer. She will discuss tips for proper preparation, phone interviews, email responses and attentive listening so you can get the most from each subject, regardless the topic and create engaging content from your efforts.
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Tuesday, February 2 from 7-8PM ET
Using Horticultural Therapy Values to Produce Content Your Audience Will Love with Perla Curbelo
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Thursday, March 11 from 3-4PM ET
Rising to the Top — Getting to the Top of Search Results with Stacey Hirvela, Spring Meadow Nursery, Inc.
Content! Content! Content! We create it all day long, but how can we make sure it is seen by our intended audience? The answer is SEO, or search engine optimization. Whether you find SEO intimidating or simply want to learn a few new tips – Stacey Hirvela of Proven Winners ColorChoice Shrubs will teach you how to select and frame topics, format text and write copy for the best Google results possible. The skills, concepts and ideas presented will help shift your mindset to writing for SEO so that you not only increase your current audience but increase the potential for additional work.
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Missed the Conference? You Can Still Get the Content for a Limited Time
Even if you weren’t able to make the live sessions, you can still purchase the recordings through September 25. Register today — just $99 for members and $159 for nonmembers. The recordings and handouts will be sent within 3 business days and can be viewed through November 13.
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The experienced legal team will provide you advice and insight on a wide variety of issues that might arise in the communication world, including advice on book deals, writing contract, television appearance and publishing right.
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