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Tuesday, September 22 from 7-8PM ET
Strategies for Gardening in a Climate Crisis with Kim Eierman, Founder, EcoBeneficial
As GardenComm members, climate change and the effects on the environment are often top-of-mind. Kim Eierman of EcoBeneficial will examine the challenges and opportunities we are facing from the impacts of the climate crisis. Join this session to learn real world action items and solutions to help empower our communities in the face of this enormous challenge.
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Upcoming Virtual Programs
Wednesday, October 7 from 1-2PM ET
Keeping New Gardeners Involved in Gardening with Panel: Diane Blazek, National Garden Bureau; Mike Lizotte, American Meadows; Ryan McEnaney, Bailey Nurseries; and Chris Sabbarese, Corona Tools
This year has been full of surprises, including a surge of new gardeners in the wake of COVID-19. In this session, a panel of industry experts will present ways their organizations are addressing this influx of consumers and discuss strategies GardenComm members can adopt to keep new gardeners involved in gardening. Using data from the National Garden Bureau survey, the presenters will break down WHY people are turning to gardening. Information on new customer demographics will provide insight into WHERE we can engage new gardeners. Case studies from inside and outside the green industry offer lessons on HOW to communicate to new audiences and help them find success. The panel with finish with a Q&A session to address audience questions and continue the discussion.
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Thursday, October 22 from 1-2PM ET
Schedule C is the Key - Tax Savings for Freelancers with Ellen Zachos
If you’re a freelancer and you’re NOT filing a Schedule C, you’re leaving money on the table. Learn what you can (and cannot) deduct as business expenses, and how to best work within your rights as a taxpayer. Many freelancers don’t take advantage of the deductions available to them, and some take advantage of things they shouldn’t! I have not only worked for a tax accountant for 10+ years, but also came through an IRS audit of my own with shining colors. Good record keeping and an understanding of how the IRS views freelancers, their history of profit and loss, and their legitimate expenses made the difference. You owe it to yourself to learn how to pay the least possible tax within the scope of the current tax law.
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Thursday, November 5 from 7-8PM ET
An Easy Approach to a Sensible Social Media Presence: How to Keep Social
Media Platforms from Taking Over Your Life and Business with Dee Nash and Carol Michel
Is it possible to promote your business and brand without social media? Dee Nash
and Carol Michel both felt overwhelmed and exhausted, seemingly stuck on a
never-ending merry-go-round, rotating through various social media platforms,
constantly adding new content and struggling to keep up with the content of
others. So, they each took a social media break, also known as a digital detox.
For 45 days, they stopped checking social media and began a journey to claim
back their time, energy, and lives from social media. In this webinar, they
will share what they learned from the digital detox, strategies for a more deliberate
and straightforward approach to managing you social media presence, and alternatives
to social media for promoting your brand and business.
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Tuesday, November 17 from 7-8PM ET
Good Writing, Bad Writing, Better Science Writing with Sally Cunningham
As garden writers, many of us do not have the luxury of an editor to call upon before we send off our finished product. Sally Cunningham is here to help you learn to self-check! In this session Sally will guide you through some common and less familiar mistakes, as well introduce the New York Times Manual of Usage and the Chicago Manual of Style as resources. Discussion will include how relevant grammar is to these changing times and tools to ensure your writing is seen as professional across the industry.
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Wednesday, January 27 from 7-8PM ET
Talking to Strangers — How to Master the Interview with Mary-Kate Mackey
As garden writers, it’s our job to consistently learn, communicate and dig a little deeper. Author and writing coach Mary-Kate Mackey will discuss the techniques needed to be a compassionate, strategic, and efficient interviewer. She will discuss tips for proper preparation, phone interviews, email responses and attentive listening so you can get the most from each subject, regardless the topic and create engaging content from your efforts.
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Tuesday, February 2 from 7-8PM ET
Using Horticultural Therapy Values to Produce Content Your Audience Will Love with Perla Curbelo
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Thursday, March 11 from 3-4PM ET
Rising to the Top — Getting to the Top of Search Results with Stacey Hirvela, Spring Meadow Nursery, Inc.
Content! Content! Content! We create it all day long, but how can we make sure it is seen by our intended audience? The answer is SEO, or search engine optimization. Whether you find SEO intimidating or simply want to learn a few new tips – Stacey Hirvela of Proven Winners ColorChoice Shrubs will teach you how to select and frame topics, format text and write copy for the best Google results possible. The skills, concepts and ideas presented will help shift your mindset to writing for SEO so that you not only increase your current audience but increase the potential for additional work.
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Missed the Conference or a Previous Webinar? You Can Still Get the Content for a Limited Time
Even if you weren’t able to make the live conference sessions, you can still purchase the recordings through September 25. The recordings and handouts will be sent within 3 business days and can be viewed through November 13.
GardenComm is also offering webinar recordings of our Spring and Summer 2020 sessions for the same limited time for those listed here.
- New Ways to Communicate presented by PPA & GardenComm
- (Free and available to GardenComm members only for free)
- So you want to be on the Radio presented by C.L. Fornari
- Monetize Your Garden Knowledge By Offering a Membership Program presented by Noelle Johnson
- Backyard Foraging presented by Ellen Zachos
- Hydrangea Happy Hour (Part One): Growing Mophead and Lacecap Hydrangeas presented by C.L. Fornari
- Hydrangea Happy Hour (Part Two): Growing Panicle and Smooth Hydrangeas presented by C.L. Fornari
The recording from our most recent webinar, Speaking Virtually to Clients and Customers, is also now available to purchase through Friday, October 9.
Click here to purchase any of the above webinars.
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