Wednesday, October 7 from 1-2PM ET
Keeping New Gardeners Involved in Gardening with Panel: Diane Blazek, National Garden Bureau; Mike Lizotte, American Meadows; Ryan McEnaney, Bailey Nurseries; and Chris Sabbarese, Corona Tools
This year has been full of surprises, including a surge of new gardeners in the wake of COVID-19. In this session, a panel of industry experts will present ways their organizations are addressing this influx of consumers and discuss strategies GardenComm members can adopt to keep new gardeners involved in gardening. Using data from the National Garden Bureau survey, the presenters will break down WHY people are turning to gardening. Information on new customer demographics will provide insight into WHERE we can engage new gardeners. Case studies from inside and outside the green industry offer lessons on HOW to communicate to new audiences and help them find success. The panel with finish with a Q&A session to address audience questions and continue the discussion.
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Thursday, October 22 from 1-2PM ET
Schedule C is the Key - Tax Savings for Freelancers with Ellen Zachos
If you’re a freelancer and you’re NOT filing a Schedule C, you’re leaving money on the table. Learn what you can (and cannot) deduct as business expenses, and how to best work within your rights as a taxpayer. Many freelancers don’t take advantage of the deductions available to them, and some take advantage of things they shouldn’t! I have not only worked for a tax accountant for 10+ years, but also came through an IRS audit of my own with shining colors. Good record keeping and an understanding of how the IRS views freelancers, their history of profit and loss, and their legitimate expenses made the difference. You owe it to yourself to learn how to pay the least possible tax within the scope of the current tax law.
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Thursday, November 5 from 7-8PM ET
An Easy Approach to a Sensible Social Media Presence: How to Keep Social
Media Platforms from Taking Over Your Life and Business with Dee Nash and Carol Michel
Is it possible to promote your business and brand without social media? Dee Nash
and Carol Michel both felt overwhelmed and exhausted, seemingly stuck on a
never-ending merry-go-round, rotating through various social media platforms,
constantly adding new content and struggling to keep up with the content of
others. So, they each took a social media break, also known as a digital detox.
For 45 days, they stopped checking social media and began a journey to claim
back their time, energy, and lives from social media. In this webinar, they
will share what they learned from the digital detox, strategies for a more deliberate
and straightforward approach to managing you social media presence, and alternatives
to social media for promoting your brand and business.
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Tuesday, November 17 from 7-8PM ET
Good Writing, Bad Writing, Better Science Writing with Sally Cunningham
As garden writers, many of us do not have the luxury of an editor to call upon before we send off our finished product. Sally Cunningham is here to help you learn to self-check! In this session Sally will guide you through some common and less familiar mistakes, as well introduce the New York Times Manual of Usage and the Chicago Manual of Style as resources. Discussion will include how relevant grammar is to these changing times and tools to ensure your writing is seen as professional across the industry.
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Tuesday, January 12 from 7-8PM ET
There’s a New Bud in Town: Autoflowering Cannabis, America’s next tomato! with Jeff Lowenfels.
Cannabis is quickly becoming legal in a number of states. However, growing has been difficult for the home gardener. Traditional cannabis varieties are photoperiod sensitive, take six months to produce, and grow extremely large – not a home garden friendly plant. Join award-winning author and GardeComm Hall of Fame inductee Jeff Lowenfels as he discusses a new kind of cannabis perfect for home gardeners – autoflowering cannabis. Grown from seed, autoflowering cannabis flowers in 7 to 9 weeks on houseplant size plants! Not since the snap pea has a new plant introduction held as much promise to become the "Next Tomato." This is the plant that will make growing cannabis easy for regular gardeners who want to grow their own. Come learn the what, why, and how of this wonderful, easy to grow new plant.
SAVE THE DATE — REGISTRATION OPEN SOON
Wednesday, January 27 from 7-8PM ET
Talking to Strangers — How to Master the Interview with Mary-Kate Mackey
As garden writers, it’s our job to consistently learn, communicate and dig a little deeper. Author and writing coach Mary-Kate Mackey will discuss the techniques needed to be a compassionate, strategic, and efficient interviewer. She will discuss tips for proper preparation, phone interviews, email responses and attentive listening so you can get the most from each subject, regardless the topic and create engaging content from your efforts.
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Tuesday, February 2 from 7-8PM ET
Using Horticultural Therapy Values to Produce Content Your Audience Will Love with Perla Curbelo
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Thursday, March 11 from 3-4PM ET
Rising to the Top — Getting to the Top of Search Results with Stacey Hirvela, Spring Meadow Nursery, Inc.
Content! Content! Content! We create it all day long, but how can we make sure it is seen by our intended audience? The answer is SEO, or search engine optimization. Whether you find SEO intimidating or simply want to learn a few new tips – Stacey Hirvela of Proven Winners ColorChoice Shrubs will teach you how to select and frame topics, format text and write copy for the best Google results possible. The skills, concepts and ideas presented will help shift your mindset to writing for SEO so that you not only increase your current audience but increase the potential for additional work.
Sponsored By: Proven Winners
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Thursday, March 24 from 6-7PM ET
Companion Planting for Bulbs with Jo Ellen Meyers Sharp
SAVE THE DATE — REGISTRATION OPEN SOON
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