|Aug. 14, 2014|
Membership goals: What's in a number?
How does your association set its growth goals? What metrics do you consider to arrive at specific targets? Is a big, memorable number useful or troublesome? When you set a target for membership growth, is that figure just a nice, fancy number, or is it based on market research? Can it be both?More
How to create social media ambassadors for your association
Between attending to members’ needs, and that of the association, the items on your to-do list multiply like rabbits. The first step to regaining your day is to find technology that makes your life easier and the second is to magnify your reach. This is not about farming social media out to a consultant. To find true success in social media, grow your association’s network of social media ambassadors – members who share your content and sing your praises.More
Yes, your conference is a brand
Your conference is a brand, so start treating it like one. If you’re still using Annual Meeting in your conference brand, you’re showing your age. Most association bylaws require an annual meeting of the membership. It’s the organization’s business portion of the conference usually for paid members. But using the words Annual Meeting in your conference brand is outdated. It does not elicit a positive emotional connection with your attendance targets. It does elicit a negative emotional response for some of your attendees, and that’s just not the response that you want.More
4 sources for inbound membership marketing
Membership Marketing Blog
At some point you reach the limit of how often and how many direct marketing efforts that you can send out to your established lists of membership prospects. But most groups still say, “I want more!” This is when inbound membership marketing can become an important new contributor to your media mix. Inbound membership marketing helps you reach new prospects that you may not have interacted with before and allows them to raise their hand and come to you in search of the very information and products that you produce. Here are four proven sources to feed you inbound marketing efforts.More
How to write a great business blog post
Seems that everyone’s churning out content these days – but that doesn’t mean that everyone knows how to write a really good blog post that grabs interest and keeps it. Here are just a few tips that might just help your blog writing stand out from the crowd.More
The best leaders 'talk the walk'
Harvard Business Review Blog Network
In this article, author Bill Taylor contends: “One of the most ubiquitous aphorisms in business is that the best leaders understand the need to ‘walk the talk’ — that is, their behavior and day-to-day actions have to match the aspirations they have for their colleagues and organization. But the more time I spend with game-changing innovators and high-performing companies, the more I appreciate the need for leaders to ‘talk the walk’ — that is, to be able to explain, in language that is unique to their field and compelling to their colleagues and customers, why what they do matters and how they expect to win.”More
Reasons why most leadership advice is completely worthless
Name a celebrity, a TV show or movie or a sports team and you can find at least one article trumpeting what we can learn about leadership from an episode of The Walking Dead or the Beyoncé and Jay Z tour. If it’s something people might be searching the Internet to find, rest assured that a would-be “thought leader” has mined the topic (10 Things Smart Leaders Can Learn From The Zombie Apocalypse) for teachable moments to bestow on the rest of us. Unfortunately, most of this leadership advice, while easy to write and even easier to skim, is completely worthless. Here’s why.More
How many strategic partnerships does your organization have?
The Demand Perspective
Does your association or business have strategic partner relationships? What follows is a long list that may include other associations, universities, chapters and affiliates, suppliers, members, vendors and others. In our networked world, your competitive advantage is realized through infinite types of linkages: alliances, joint ventures, economic networks, communities of practice, co-development with customers, etc. Yet, the mere acts of linking two organizations’ names together in print; creating chapters, branches or affiliates; or treating members and others fairly and inclusively, do not constitute strategic partnerships.More