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Recruitment marketing in the digital age

In a perfect world, your association provides such value to members that you don't even need to recruit. Our reality tells a different story, though, and membership marketing is a vital component of any association's existence. Word of mouth has always been considered the...

source: By Shawn Smajstrla
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According to an ASAE Research Foundation survey conducted in late April, nearly two-thirds of associations say their workplaces have experienced moderate to extreme disruption. For CEOs who are thinking of a different perch, or other leaders who want to rise to the corner...

source: Associations Now

Switching from in-person to virtual events leaves a huge gap in budgets for event planners, since virtual events cost far less to execute, but also may not bring in the non-dues revenue they planned for. So, how are you supposed...

source: Web Scribble

Technology leadership will continue to play an important role as this crisis unfolds, especially as nonprofits and associations address the serious loss of revenue from in-person conventions and other meetings.

source: Delcor

Right now, every line of an association’s budget is under scrutiny. So how do you make a case for sustaining and even increasing your membership marketing budget? Here are the four essential values that members bring to an association that make a fully funded membership...

source: Membership Marketing Blog

Many small staff associations have big ideas but aren’t always able to execute due to a lack of resources, staff, time – or all of the above. Now is the time to learn how to do more with less by really engaging your volunteers.

source: Event Garde

Like us, you’ve probably attended a few virtual events recently and discussed them afterwards with colleagues. The same complaints about virtual conferences keep coming up in our conversations—maybe they’ll sound...

source: WBT Systems

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