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Recruitment marketing in the digital age

In a perfect world, your association provides such value to members that you don't even need to recruit. Our reality tells a different story, though, and membership marketing is a vital component of any association's existence. Word of mouth has always been considered the...

source: By Shawn Smajstrla
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MASAE is excited to announce a new interactive program for members only who serve as a chief staff position for their organization. Our new Virtual Executive Peer Group was created to provide a forum for members to engage with...

source: MASAE

The Mid-Atlantic Society of Association Executives (MASAE) connects association industry professionals with companies providing solutions in a variety of disciplines including events, technology, destinations, business management, and more. Our Annual Conference attracts...

source: MASAE

Just as important as newsletter content and design, is the audience on the receiving end. Building a subscriber list is the best way to build a relationship with your prospective members and maintain it with current members. It's been said to be one of the most effective...

source: MultiBriefs

A shorter lunch break is just one example of how most professional's days are becoming ever busier. Days are longer, and work bleeds into home time. The demands are so steep most middle-managers feel like they are failing. Inboxes contain 3,000, 10,000, or 40,000 emails....

source: Smooth The Path

Just when we thought we were turning the corner on the Great Resignation and a hiring and retention crisis, there's a new term to worry about – quiet quitting. While not an entirely new phenomenon, quiet quitting is quickly gaining in popularity as professionals share...

source: Sidecar

Conversational-style sessions with top executives dug deep into trends impacting the meetings and events industry at the Skift Global Forum. The labor shortage, inflation, geopolitical unrest, and sustainability were issues discussed at length.

source: Skift Meetings


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