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Recruitment marketing in the digital age

In a perfect world, your association provides such value to members that you don't even need to recruit. Our reality tells a different story, though, and membership marketing is a vital component of any association's existence. Word of mouth has always been considered the...

source: By Shawn Smajstrla
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Whether you work for a large nonprofit or run a small two-person shop, the question “How do we bring in more revenue?” is probably constantly running through your mind. After all, nonprofits are driven by the need to raise...

source: Wild Apricot

In traditional professional associations, rules, protocols, and procedures are determined by a central governing body: the board. But what if associations no longer relied on a central board to run their organizations, and instead, their members made the decisions? With...

source: Sidecar

Brand association is a powerful tool for companies and organizations alike. As consumers, your members have brand association for products and services that they are exposed to and interact with. But what do your members associate with your organization?

source: YourMembership

In the association space, it often seems like the words “mission statement,” “vision statement,” and “values statement” are thrown around without much context on how they differ from one another. You know that each of these statements...

source: MemberClicks

As a membership organization, member dues are core to your organization’s overall financial success. But they can’t get too high (or you’ll lose members!), and relying on a single revenue stream is too risky.

source: MemberClicks

To offset financial losses caused by the pandemic, many associations are wondering how to price products in ways that generate much needed revenue. A pricing expert explains why it’s now a good time to reset and price according to value.

source: Associations Now

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