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Recruitment marketing in the digital age

In a perfect world, your association provides such value to members that you don't even need to recruit. Our reality tells a different story, though, and membership marketing is a vital component of any association's existence. Word of mouth has always been considered the...

source: By Shawn Smajstrla
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Reach was cited by most planners as the most promising benefit of virtual events. Most B2B events, from corporate user conferences to association trade shows, rely on reach to maximize their stakeholders’ longtail ROI in the form...

source: Event Manager Blog

We intellectually know what is good for us. Broccoli is good; Twinkies are bad. Soda is bad; water is good. Walking is good; laying in front of the TV eating Twinkies and drinking soda (and eating potato chips) is bad. However, eating broccoli and getting in our daily step...

source: Smooth the Path

What do you say when people ask, “Why should I pay for a membership?” Making connections and growing professionally is most likely one of your members’ top reasons for joining your association. You can maximize their...

source: Higher Logic

If you watch the news, you wouldn’t ever know we are on the front end of the largest economic boom in our history which will also lead to the largest wave of new members in our history. The numbers show the membership expansion will last through the early 2030s. How...

source: Association Leadership

Feedback is integral to nearly every facet of our lives. Our families give us feedback when we make a meal or plan an outing. Our coworkers give us feedback when we complete a project or help them with a problem. Heck, our phones even give us feedback letting us know if...

source: MemberClicks

If your organization is getting lost in a sea of digital noise, you can raise awareness by connecting with your audience through storytelling. According to social psychologist Jonathan Haidt, author of “The Righteous Mind,” the...

source: Association Adviser


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