MASAE NewsBrief
Feb. 11, 2013

Engage or die: The fate of nonprofits and associations
Could trade associations, trade unions and other membership organizations be going the way of the newspaper — a dying model struggling to keep pace with its customers/members? Several signs indicate the old model of membership no longer works. Those working in professions or on behalf of causes no longer join associations out of obligation or a need to belong. But that doesn't mean they aren't interested in their field or cause. They are constantly seeking information and networks in multiple places. Today and in the future, associations must have a value proposition that recruits and retains members with the latest news and information and a customized set of benefits.More

What the 2012 Pulse report means for your association
XYZ University
The 2012 Pulse report by Greenfield Services Inc. is out; it's a sort of crystal ball for associations. What does the report show and what does it mean for your association? Well, things are changing: The economy, technology, social media tools and paradigms for using them, and generation shifts. Your members and stakeholders have new expectations, but your associations aren’t changing fast enough to keep up.More

Using member-get-a-member programs to generate more loyal members
Membership Marketing Blog
As long as there have been membership organizations, there probably have been member-get-a-member programs. It makes a lot of sense. Your members are likely to be in contact with others who share the same interests and needs as they do. So how can membership organizations harness the power of referrals?More

Embracing free membership
Some might call it free membership — and they'd be right. But Erin Fuller calls her stroke of brilliance "radical inclusiveness," and it's helping The Alliance for Women in Media thrive.More

How poor leaders become good leaders
Harvard Business Review Blog Network
A recent research project found that bad leaders could become better leaders by significantly improving their ability to executive nine particular leadership skills. This article discusses those virtues.More

Associations' board diversity challenge
Associations Now
In an ASAE benchmarking study, 77 percent of boards reported having no voting members under the age of 30; 39 percent had no board members of ethnic or minority groups; 7 percent had no female members. The research also shows that only 19 percent of associations have a written diversity policy for board members, and that the lack of ethnic diversity is more pronounced at smaller organizations and trade associations. But if we know anything about diversity, we know that numbers aren’t everything.More

Can moving to the cloud impact member engagement?
Wild Apricot
Keeping members engaged involves ensuring you have fresh or up-to-date content on your website to keep them coming back. It's also about keeping the membership connected. And it seems that moving to the cloud may help with both of these challenges.More

What's on your association board's agenda?
SCD Group
Board meetings can be effective and productive; they can also be boring and result in next to nothing. Board time is a non-renewable resource, so don't waste it. Here are eight elements to help make meetings meaningful for your association.More

The networked path to real customer engagement
The Demand Perspective
Economist Rick O'Sullivan notes in "Associations as Agents of Change in the Collaborative Economy" that many associations "have difficulty to identify how the shift in business relationships from smoke-stacked industry organizations to cross-sector coalitions has fundamentally redefined the demand for association services." Knowledge alone is not a motivator. It requires that we clean the slate of habit and denial and make connections between abstract concepts and specific actions and decisions. Instead of advocating for change and innovation in the abstract, O'Sullivan patiently and perceptively translates major economic and social shifts into the practical implications for the way associations define and conduct their business.More