MASAE NewsBrief
Jul. 30, 2012

Effective associations: Make yours hit the mark
XYZ University
The effective associations of 10 years ago are not the same today. Today, members are fast-paced, driven and they want information and access to exclusive information now. How do you reach your members? How do you take what used to work as a way to sustain your organization and turn it into something members new and old still want? The truth is, you don't. With your association's mission in hand, now is the time to think about how you will stand out and what new, innovative member benefits you can provide in order to grow and sustain your organization in the new era of "membership of — life as we know it."More

With health care upheld, the challenge begins for associations
Association Trends
When the Supreme Court upheld the Patient Protection and Affordable Care Act, the clock officially began for the states and businesses to plan on providing insurance coverage for their employees and citizens. The Affordable Care Act is expected to help insure about 30 million Americans by both providing incentives for individuals to purchase insurance as well as requiring employers with more than 50 full-time employees to provide coverage. More

TRENDS 2012 F.L.Y. Guide for legislative days
Association Trends
One of the hardest logistical nightmares for any association is the planning of a fly-in. This is because a fly-in (also called a legislative or lobby day) presents a variety of challenges, from briefing participants on the association's legislative stance, to instructing them on appropriateness, to selecting the hotel that meet your association's needs.More

Nonprofits in the age of context
Now that cloud, mobile and social are everywhere, the stage is set for some really wild stuff. At least, that's what Robert Scoble and Shel Israel are exploring in their upcoming book, "The Age of Context: How it Will Change Your Life and Work." Scoble shares some examples of how he thinks the "age of context" will affect our daily activities. Here are some of the technology trends Scoble feels are contributing to a new age of context and what the age of context means for nonprofits.More

Are you engaging your association members 24/7?
SCD Group
Like it or not, we live in a 24/7 world. Unfortunately, association are staffed for a 40-hour world. Our typical members are 24/7. They experience 24/7 engagement/connection with most of their life: whether ordering a book from Amazon, purchasing a computer or ordering concert tickets. The dilemma? How do associations staff for 24/7 monitoring and engagement with its members? More

Your attendees are more than transactions, they are unique individuals
Midcourse Corrections
The traditional approach to understanding your conference attendees has been to consolidate and analyze their transactions, attendance and activities at various events. Knowing the customer has been confined to segmentation, statistical averages and historical inferences. This no longer is enough.More

Time management: The most critical skill for association leaders
Stronger By Association
What's the most critical skill for leaders of associations and nonprofit organizations? It might just be the ability to prioritize and manage time. For associations and nonprofit organizations, excellent management of key resources — including time — is crucial.More

Why your association needs a mobile marketing strategy
XYZ University
If your association is looking for innovative ways to connect with members and engage new audiences, mobile marketing — or mobile in general — needs to be seriously considered. Not only is mobile marketing one of the hottest topics amongst marketing strategists, it is a great way to facilitate engagement and convert more users to membership within your organization.More

5 reasons why membership is killing association business models
Principled Innovation
Membership perhaps is the most sacred tenet in all of association orthodoxy. Indeed, for many organizations, the membership imperative defines the very existence of the association: Membership is who they are and what they do. In a time of relentless societal transformation, however, the impact of forces beyond our control makes it necessary for us to question all of our most deep-seated beliefs, including our beliefs about membership.More

Grow your green marketing plan
ASAE Associations Now
As associations develop environmentally friendly products, their marketing methods must also evolve to appeal to the demand for "green." But green marketing is more than just focusing on Mother Earth, says Jacquelyn Ottman, author of "The New Rules of Green Marketing." Ottman defines green marketing as "the development and communication of products and services that are environmentally preferable to conventional alternatives." It's more complex than traditional marketing, but organizations must develop this competency if they want new opportunities to sell to members and others, she says.More