MASAE NewsBrief
Sep. 24, 2012

10 reasons content marketing benefits associations
SCD Group
Whether designed to serve as a thought leader or add member value, most associations produce great volumes of content. Most associations don't use the term "content," but rather call it publications, websites, conferences, webinars, newsletters, etc. Too often, however, the content is produced without any content strategy and without a common core. As a result, associations fall short and don't get the full return for the resources invested on behalf of members.More

How to budget for membership recruitment and renewals
Membership Marketing Blog
Most membership marketing budgets are built backwards. An organization determines how much it can spend and then asks the membership staff to use it in the best way possible. But the correct question should not be how much you are allowed to spend, but how much you can generate in revenue for the organization. In other words, base budgets on the harvest, not on the cost of the seeds.More

No small staff is an island
Silo busting is something most associations have to deal with at one time or another, and it often becomes a more pressing issue as staff size increases. But that doesn't mean small staffs aren't prone to silos; they just may have an easier time getting rid of them. At the American Choral Directors Association in Oklahoma City, the staff of 11 found a way to create a collaborative environment while also fulfilling its mission to promote excellence in choral performance and choir publications.More

Fundraising: The social media myth
The NonProfit Times
Here's a question for you and anyone who slaves away in the dungeons of fundraising: Are social media, as they convert to commercial purposes, competitive with email and direct mail? The disciples say yes. Is their word valid, since they're disciples? The skeptics say no. They have comparative numbers as backup. Which are you? Disciple? Skeptic? More

Keeping the CRM in social CRM
While organizations push to create a social connection with their constituents (members, donors, registrants, exhibitors, etc.) it is only by understanding the purpose of your organization, that of your community and your offerings, will the organization succeed or fail. A Social CRM is not two products to be split down the middle; it is one product that facilitates a customer-centric approach to customer lifecycle management.More

4 basic conference principles you must adopt
Midcourse Corrections
If you want to create brain fuel for your attendees, you will have to step away from the traditional conference format. While the traditional conference format is efficient, it is not very effective. To create conference brain fuel, you have to plan some things differently.More

Why the nonprofit world needs millennials
The Huffington Post
The social sector today is at incredible inflection point — traditional models of nonprofit engagement are being taken over by a new era of mission-driven social enterprises and an entrepreneurial spirit that runs counter to what many believe the nonprofit sector is capable of. The irony? A cohort that has been labeled as coddled, protected, overly confident and self-centered — is driving much of this change.More

Don't play and also pay: What nonprofit employers need to know about navigating the employer-sponsored health coverage mandate
The Internal Revenue Service recently issued much-anticipated guidance regarding the application of the employer-sponsored health coverage mandate (often called the "play or pay rules" under health care reform). If a nonprofit employer has 50 or more full-time equivalent employees, the employer needs to carefully consider its approach to the new mandate. Planning for these rules should begin as soon as possible. While the employer coverage mandate itself does not apply until 2014, it may be necessary to begin tracking the hours of employees as soon as October 2012 in order to facilitate compliance.More