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Resolutions for association meetings in 2015
Associations Now
A new year often means new resolutions. Based on 2014 successes and trends, here are four things the association meetings industry may want to resolve to do in 2015: advocate for the meetings team's strategic role in your association; make it about them, not you; constantly keep your eyes on what's next; take cues from pop culture.
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Hit the ground running in 2015
MC Talks
Are you raring to go for 2015? Got those personal goals figured out for your resolutions? How about your association? Surely, you've collaborated with members and other leaders to create some amazing goals for 2015. Let's harness that New Year's energy and set yourself up for a long-term surge of goal accomplishment that lasts longer than a few weeks in January.
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Mobile apps and cloud had biggest impact on associations in 2014
Association Adviser
Is your travel budget still tight? Sure. But 2014 may go down in the books as the year that the majority of association folks officially unchained themselves from their desks. According to this unscientific reader poll, nearly 3 in 4 respondents said that either mobile apps (43 percent) or cloud computing (29 percent) had the single biggest impact on their organization in 2014.
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The first 100 days: How to help ensure success
By William D. Pawlucy
Imagine being hired for the most important job in an organization with no training, no standard operating procedures and not knowing who your team is and how they support you. Unfortunately, every year there will be chief elected officers all across the world who don't know their job or ask halfway through their term if there is even a strategic plan. Chief elected officers are where the "buck" stops, therefore they need to be the most informed and prepared officer of the nonprofit corporation. There are four knowledge areas that are critical to their success.
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The rise of the not-so-experienced CEO
Harvard Business Review
When looking to hire a new CEO, corporate boards of directors are increasingly bypassing C-level executives and appointing less seasoned leaders. They are still looking for chiefs with the traditional attributes of intelligence, integrity and stamina — traits that have defined great executives for decades. But boards are now also seeking CEOs who understand signals in today's unpredictable environment and are comfortable acting on them — abilities that directors hope will more than offset candidates' relative inexperience.
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Want people at your event? Sway their bosses with data
Plan Your Meetings
There are questions that run through every manager's mind when employees ask to attend a conference: What's the value of networking? Learning and applying new skills that benefit the company? What if my employees are there looking for a new job? As a meeting planner, your defensible argument is that you can't put a price on face-to-face interactions. Using the latest advances in technology, you can deliver evidence to back up your argument. Here's how.
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MASAE Thanks Our Supplier Partners


Get creative with B2B marketing in 2015
SocialFish
One of the best things about marketing is the constant challenge that comes with it. You don't want to repeat yourself from last year, nor do you want to look sloppy next to the competition. B2B is especially susceptible to high standards and unusual challenges. Most of the people you're speaking with are considering other options, have an idea of the numbers and are more interested in content and price than anything. Hitting them with smart, unexpected marketing strategies is a good way to grab their attention.
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5 Google Analytics shortcuts to speed your analysis
Social Media Examiner
Are you spending too much time fiddling within Google Analytics? Do you want to streamline your analysis experience? Monitoring and reporting Google Analytics data can easily turn into a full-time job by itself, but it doesn’t have to. Here is a look at five Google Analytics shortcuts for setting up basic analytics, finding the most relevant reports and checking those reports regularly.
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MASAE NewsBrief

Patricia S. Koziol, Executive Director, Mid-Atlantic Society of Association Executives, 973.283.4347

Colby Horton, Vice President of Publishing, MultiBriefs, 469.420.2601
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Shawn Smajstrla, Business Editor, MultiBriefs, 469.420.2605  
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