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What a customer-driven association might look like
Associations Now
A recent report from a nonprofit software maker suggests that associations are going to become increasingly customer-driven, not just member-driven. Does the road to increased revenue run through technology offerings? Here’s a hypothetical to get your brain moving.
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News You Can Use


The future of association management systems
SocialFish
What’s the future of AMS? This seems to be the question that has haunted association execs for more than 25 years when the initial association management system hit the not-for-profit marketplace. You get a different answer depending on who you speak with, but put on the spot were five of the industry’s leading AMS provokers for a panel discussion at ASAE’s 2014 Technology conference, held in December at the Gaylord National Harbor just outside of Washington D.C. Here’s is some of what transpired.
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6 steps for handling member complaints
MemberClicks
Despite an association’s best efforts, complaints happen. But no matter what the cause, unhappy members are still members and it’s important for associations to try and make them happy again. If you’re thinking, “easier said than done,” then take a look at these six steps for handling member complaints.
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Refining your segmentation strategy
By Michael J. Berens
Chances are your association's 2015 business plan includes goals to grow membership and increase revenues. It also probably outlines some strategies for how you're going to accomplish those goals, like developing new programs, increasing member engagement, and targeting potential new members and/or donors. Associations have a host of marketing and communications tools available to help them achieve the latter, but they don't always make the fullest use of them. If your association is one of those, make this the year you fine-tune your outreach efforts.
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What makes members volunteer and keeps them coming back
Associations Now
We talk a lot about member engagement. Two research studies on volunteer motivations and experiences offer new clues about how to find and keep happy member volunteers at your association.
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Are you using surveys all wrong?
Greenfield
Most often we turn to data and surveys to get answers about our members — but those methods, too often, are not designed to answer the kind of questions we are asking.
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MASAE Thanks Our Supplier Partners


Keep your board members off email (at least during your meetings)
Association Management Blog
Are your in-person board meetings the ideal environment for your directors to do their email? (Or, worse, play the latest Angry Birds release?) Does your board struggle to be conversational around critical or strategic topics? While every board is certainly different, here are some methods that have moved the needle within some of the most engagement-resistant groups.
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We undermine our member service every time we ...
Smooth the Path
Sometimes our adherence to policies, rules or ‘this-is-how-we-do-it-ness’ gets in the way of good customer service. The dilemma for staff usually is triggered by a non-standard request. When confronted by these usually reasonable non-standard requests we see a range of staff reactions.
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Become a ridiculously in charge rock solid conference leader
Midcourse Corrections
Your perspective, your vision, your idea of your role in creating that conference has everything to do with what you allow, what you build, what you create and what you own. In your mind, what are your limits? What borders do you draw around what you are supposed to do to meet the minimal job requirements or what you can do to help fulfill a bigger picture?
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MASAE NewsBrief

Patricia S. Koziol, Executive Director, Mid-Atlantic Society of Association Executives, 973.283.4347

Colby Horton, Vice President of Publishing, MultiBriefs, 469.420.2601
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Shawn Smajstrla, Business Editor, MultiBriefs, 469.420.2605  
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