This message contains images. If you don't see images, click here to view.
Advertise in this news brief.




Text Version   RSS   Subscribe   Unsubscribe   Archive   Media Kit Jan. 27, 2014

Home   About   Career Resources   Events   Members   Join   Contact Us    

 



How to attract younger members to your association
XYZ University
Many associations are aging and that trend will negatively impact quite a few organizations in the future. A recent post from XYZ University said, “Baby Boomers are retiring, and as they do, you can expect the number of cancellations due to retirement to increase. This means, engaging the next generation to fill the membership ranks gets more important every year.” But the practice of attracting the next generation becomes difficult when there are no or few younger people in the membership. No matter the demographics of your association’s membership, board or staff, there are ways to overcome this barrier and reinvigorate your association.
   Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE  


Calendar of Events
Date Event
Jan. 29 CEO Round Tables
CEO Confessions: I Messed Up…You Don’t Have To! Memoirs from and Association CEO
Sign of the Financial Times – How’s Your Financial Management Acumen?
Info/Register
Feb. 25 Breakfast Club
March 27 Membership Madness
April Breakfast Club
June Mid-Year Meeting
Stay on the Tech Track…Ideas to Keep You Moving Ahead plus Networking Reception
September Half-Day Certification CAE and CMP Overviews
Association Management 101 & Introduction to the Certified Association Executive
Certified Meeting Professional (CMP) Introduction and Overview
October Breakfast Club
Dec. 3-4 MASAE 5th Annual Conference & Exhibition
Golden Nugget, Atlantic City


News You Can Use


5 tips for your volunteer management plan
By Maria Huntley
You have a volunteer management plan, right? In 2010, 18 million people volunteered for a membership association, according to the January 2012 "Associations Matter: Associations By the Numbers" report published by the ASAE Foundation. That's a lot of people — and those people need sound management in order to make their time investment worthwhile. You owe it to your volunteers to have a purposeful management plan in place to provide structure and guidance for their activity.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Big data: Big headache or big opportunity for associations?
Association Adviser
It seems you can’t go to an industry or association conference these days without seeing big data somewhere on the agenda. Admitting you don’t “leverage” or “harness” or “optimize” or “drill down” into big data today is like admitting you don’t tweet, use apps or have a Smartphone.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Do you know your members' engagement potential?
Associations Now
More engagement equals more renewals, right? Maybe not. The new book The Art of Membership explains that some members don’t want to become more engaged, but if you understand what those members do want, you can keep them satisfied and renewing year after year.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE

Looking for similar articles? Search here, keyword ENGAGEMENT.


The key to a better board: Team dynamics
Harvard Business Review Blog Network
The belief that there is a direct connection between the board of directors and organizational success has been gaining ground lately, evidenced by the pressure shareholder activists have been exerting on boards for transparency as well as the “zombie director” movement to remove underperforming directors from boards. But research into what actually makes for a better board — and ultimately, a more profitable organization — remains surprisingly scant. As a result, most companies rely on the “same old” approaches to screening for board directors, recruiting friends and others who they believe have appropriate experience and expertise.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


MASAE Thanks Our Supplier Partners


Google's 'Hummingbird' and associations
MemberClicks
For the past couple of years, people have proclaimed “content is king.” For those of us announcing its coronation, September was our “told you so” moment. Google released Hummingbird, its latest algorithm, and it’s a game changer. It’s a new release (not an update like Penguin or Panda) focusing on easier, faster and more targeted search. This is excellent news for associations if you leverage your knowledge to its fullest.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


The extraordinary social media event marketing guide infographic
Midcourse Corrections
Having a social media plan for your next event is critical to your success. It shouldn’t be an afterthought or something only your attendees use. Here’s an infographic from Marketo that will help you create a Social Media Event Marketing Plan.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


The missing piece in building competitive programs or organizations
The Demand Perspective
Have you ever thought of how you come up with a new plan, strategy or idea? What are your reference points — the building blocks of options and design elements you pick from? It occurred to me that most of us think in terms of a two-dimensional design: concepts, program or business model schemes; market positioning, structures or guiding principles. How often do we factor in new, intangible sources for establishing competitive advantage, like speed?
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


How to transition from visionary to leader
Inc.
You've identified a great opportunity. Crafted a plan. Inspired talented people to join you and persuaded investors to put money into your fantasy. You are officially a visionary. Well done. Now comes the hard part. Being a visionary is table stakes in building a great company. Vision is the license to play the startup game and the base ingredient for being a leader. The challenge that you face now isn't easy--you have to lead. Leading is different.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


7 ways to become a better leader
Entrepreneur
Discussions of leadership often center on overused tropes, including the rote phrase 'Leaders are born, not made.' But leadership is a quality that can be learned and then continuously strengthened. Some of our most celebrated business leaders didn't start out that way — instead, they matured into their leadership roles by actively responding to the world around them, re-evaluating their strengths and weaknesses and — perhaps most importantly — learning from their failures. Here's what you need to keep in mind if you want to strengthen your leadership muscle.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


 


MASAE NewsBrief

Patricia S. Koziol, Executive Director, Mid-Atlantic Society of Association Executives, 973.283.4347

Colby Horton, Vice President of Publishing, MultiBriefs, 469.420.2601
Download media kit

Shawn Smajstrla, Business Editor, MultiBriefs, 469.420.2605  
Contribute news


This edition of MASAE NewsBrief was sent to ##Email##. To unsubscribe, click here. Did someone forward this edition to you? Subscribe here -- it's free!

Recent issues

Jan. 13, 2014
Dec. 30, 2013
Dec. 16, 2013
Dec. 2, 2013






7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063