This message contains images. If you don't see images, click here to view.
Advertise in this news brief.




Text Version   RSS   Subscribe   Unsubscribe   Archive   Media Kit February 09, 2015

Home   About   Career Resources   Events   Members   Join   Contact Us    


 


Why your association needs member personas
MemberClicks
According to HubSpot, a persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Now I know what you’re thinking: I’m not in marketing and my association doesn’t really have customers, so why should I care? Well, no matter what industry you’re in, personas are the key to success. And in the case of associations, we’re talking about member personas. Creating personas for your members can actually help you to recruit and retain the right people. After all, if you know what your personas are trying to achieve, you can create content to help them reach their goals.
   Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE  


MASAE Calendar of Events
Date Event Location
Feb. 26 Breakfast ClubWipfli LLP/Elko Associates, Media, PA
March 26 Technology Tools & TipsAssociation Headquarters, Mt. Laurel, NJ
June 3 MASAE Mid-Year Meeting: "Focus on Membership"Inn at Penn, Philadelphia
Aug. 20 MASAE 6th Annual Golf OutingSea Oaks Golf Club, Little Egg harbor Township, NJ
Dec. 2-3 MASAE 6th Annual Conference & ExhibitionHarrah's, Atlantic City
Visit www.midatlantic-sae.org for information and to register.




News You Can Use


From promoted pins to social profiles on Google: What's new in social media
SocialFish
It seems like every day there’s a new social media outlet, or at least a new element to existing mainstays. Here is a look at three recent developments in the social sphere, provided by Elizabeth Bookhultz, an expert association social media specialist.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE

Looking for similar articles? Search here, keyword SOCIAL MEDIA.


Do our association's members feel taken care of?
Smooth the Path
The question to ask ourselves: is our association pro-member or pro-association? That orientation makes all the difference in the world to our members. Associations that are pro-members will thrive. Associations that are pro-association will continue to struggle.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Are you the 'up periscope' for your nonprofit organization?
By William D. Pawlucy
The nonprofit world is seeing a downturn in volunteerism, a squeeze on its revenue streams and rising competition. How can you be the one who sees what is ahead and makes important course changes to maintain your organization's relevance? During a recent board training session, an executive director was asked about his role. His response led me to write this article. He said, "I need to be the 'up periscope' for my organization. That is my most critical role." Here are five ways to be proactive rather than reactive and be the "up periscope" for your organization.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE




What tacit value do you offer?
Tagoras
It generally takes a lot of very focused, intense work to arrive at the sources of your tacit value, and the “why” that animates the entire being of your organization. The truth is, a lot of learning leaders don’t want to face up to this type of work. It’s easier to look for “best practices,” to follow what the competition is doing, to license the latest technology or to dabble in the latest learning trend. In most cases, that’s not creating value.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Playing the odds
Partners Preceptors
In association management, we play the odds quite often with membership, meetings, products and services. As we plan meetings and conferences, develop new membership benefits and create new products, we are basically betting that our members will play along and embrace what we are offering.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


MASAE Thanks Our Supplier Partners


Educators: The missing link between today's and tomorrow's members
Associations Now
In the face of a typical 31 percent conversion rate from student memberships to professional memberships in the association industry, it can feel like a lot of work to invest in the future, with no guarantee of positive returns. In that way, associations aren’t all that much different from the students they’d love to attract: It’s a lot easier to focus on the short term than the long term.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


The comfort zone is really the danger zone
By Betty Boyd
A leader doesn't just wake up one day and become one. Leaders must work on and practice their leadership skills. Quite simply, that means leading others. However, over time, leaders can become complacent in how they lead. These types of leaders end up in their own comfort zone, and this is really a danger zone. How do leaders end up in the comfort zone, and how can they be turned around?
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Miss an issue of MASAE NewsBrief? Click here to visit The MASAE NewsBrief archive page.


 


MASAE NewsBrief

Patricia S. Koziol, Executive Director, Mid-Atlantic Society of Association Executives, 973.283.4347

Colby Horton, Vice President of Publishing, MultiBriefs, 469.420.2601
Download media kit

Shawn Smajstrla, Business Editor, MultiBriefs, 469.420.2605  
Contribute news


This edition of MASAE NewsBrief was sent to ##Email##. To unsubscribe, click here. Did someone forward this edition to you? Subscribe here -- it's free!

Recent issues

Jan. 26, 2015
Jan. 12, 2014
Dec. 29, 2014
Dec. 15, 2014






7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063