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MASAE Director Joseph Sapp earns Certified Association Executive credential
MASAE
The American Society of Association Executives (ASAE) announced that Joseph Sapp, CAE, an Executive Director at Talley Management Group, Inc., has earned the Certified Association Executive (CAE) credential. Sapp currently serves on the Mid-Atlantic Society of Association Executives Board of Directors and is the Education Committee Chair.

In addition to earning the CAE, this past year Joe was selected to participate in ASAE’s First Annual NextGen Association Summit in Reno, Nev. The NextGen Summit brought together leading young association professionals to discuss how associations can engage the next generation of professionals. The CAE is the highest professional credential in the association industry. Less than 5 percent of all association professionals have earned the CAE.
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Calendar of Events
Date Event
Feb. 25 Breakfast Club Info/Register
March 27 Membership Madness
April Breakfast Club
June 11 Mid-Year Meeting - at the Inn at Penn, Philadelphia
September Half-Day Certification CAE and CMP Overviews
Association Management 101 & Introduction to the CAE
Certified Meeting Professional (CMP) Introduction and Overview
October Breakfast Club
Dec. 3-4 MASAE 5th Annual Conference & Exhibition
Golden Nugget, Atlantic City


News You Can Use


Stories boards tell — and how to untell them
By Michael J. Berens
Keeping board members on track is never easy, but what do you do when your board falls prey to misinformation — in particular, misinformation of their own making? One member may make a comment, ask a leading question or convey a recent conversation that contains inaccurate information. Before someone knowledgeable can respond, another member has repeated and reinforced that inaccurate information. In short order, the entire board is engaged in debating a story that is riddled with error and unfounded assumptions about a situation that does not, in fact, exist.
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Looking beyond the membership numbers
Associations Now
The rise of a third-party online community for doctors could be viewed as a cautionary tale for associations — or, instead, a reminder that a membership count isn’t the only measure of success.
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Could associations replace college?
Tagoras
It’s not such a crazy question to ask these days, even if only as a rhetorical exercise to help you develop a long term vision and strategy. Consider the heat that higher education has taken lately. Tuition costs are high while the results, many feel, are not what they should be. Employers increasingly feel college graduates are not showing up to work as prepared as they should be. And, while it is still true that college graduates fair better economically than non-graduates, it’s hard not to get the sense that this difference could easily collapse. Ask any recent college graduate currently living in her parents’ basement. Many are starting to argue, quite convincingly in many cases, that there are good alternatives.
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3 questions to ask yourself before presenting to your association
MemberClicks
Association leaders face a persistent challenge: sometimes having to present boring information in an interesting way. Naturally, the first thought is, "Visuals! If I have really fantastic PowerPoint slides, my members won't be able to tear their eyes away from my presentation! Yes, good slides make a big difference. But it won't transform subject matter that your members aren't interested in. Before you get ready to give that presentation, be sure you really need to. Consider the following things.
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MASAE Thanks Our Supplier Partners


How are associations using twitter?
Social Fish
Have you ever thought about all the goals your association has and how Twitter can help you achieve those goals? For many, the association Twitter account is treated like just another promotional channel. We push out messages like, “come to our event, read our article, volunteer for this committee, join us at the 6PM reception”. While all of these things are important for our members to know perhaps pushing all of the time is not so engaging. Instead of just pushing messages through Twitter here are some other ways to use this social media channel that may help you serve your members.
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Member recruitment: What's your strategy?
By Maria Huntley
I am always keeping my eye open for opportunities to develop myself professionally and connect with smart people from whom I could learn something. So when I was checking out my LinkedIn page the other day and saw a posting promoting the National Association of Distinguished Professionals, my interest was piqued. As a person who has spent the last 15 years making association management my career, I wanted to learn more about this distinguished association. I ended up learning plenty about their process of recruitment.
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Rebranding roundup: How associations are reinventing themselves
Associations Now
New names and fresh logos will most likely continue to trend in 2014. Considering a rebrand? Here’s a collection of tips and case studies from associations who have gone before you — plus one more that’s in the midst of rebranding right now.
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Does more engagement mean more renewals?
Avectra
Member engagement leads to member satisfaction, which leads to member renewal and therefore member retention. Common wisdom has long held that to be the four-part formula for maintaining healthy association membership rolls, but it’s far from the easiest code to crack. Each aspect of the process comes with its own set of issues and challenges, and it all depends on meeting individual members’ specific needs while maintaining a broad appeal. Which aspect is the most important?
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MASAE NewsBrief

Patricia S. Koziol, Executive Director, Mid-Atlantic Society of Association Executives, 973.283.4347

Colby Horton, Vice President of Publishing, MultiBriefs, 469.420.2601
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Shawn Smajstrla, Business Editor, MultiBriefs, 469.420.2605  
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