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The rise of the invisible, yet engaged, member
MemberClicks
Engage your members. They’ll renew. That’s what associations hear from membership gurus, social media experts and the like. And they’re right, but what used to be considered prime engagement – that outright display of love through social media shares and praise, is no longer the (only) gold standard of engagement.
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MASAE Calendar of Events
Date Event Location
Feb. 26 Breakfast ClubWipfli LLP/Elko Associates, Media, PA
March 4 Lunch Bunch - online networkingOnline
March 26 Technology Tools & TipsAssociation Headquarters, Mt. Laurel, NJ
April 30 Executive Management ForumPrinceton, NJ
June 3 MASAE Mid-Year Meeting: "Focus on Membership"Inn at Penn, Philadelphia
Aug. 20 MASAE 6th Annual Golf OutingSea Oaks Golf Club, Little Egg harbor Township, NJ
Dec. 2-3 MASAE 6th Annual Conference & ExhibitionHarrah's, Atlantic City
Visit www.midatlantic-sae.org for information and to register.




News You Can Use


Engage members by energizing them
The Demand Networks
The combination of inviting customers to solve challenges and get to results that matter, and providing them the resources for meaningful participation, is a powerful basis for sustainable engagement and innovation.
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6 types of content every organization should create
Ragan Communications
It's more efficient and effective in the long term (and often required for large organizations) to create various types of content for different platforms to address multiple audiences. Stop shying away from videos, white papers and infographics. These content types are essential for attracting new interest in your organization.
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Why should they volunteer?
By William D. Pawlucy
According the most recent Bureau of Labor Statistics report, "Volunteering in the United States — 2013," the volunteer rate from September 2012 to September 2013 was the lowest since the annual report began in 2002. The U.S. volunteer rate declined by 1.1 percentage points from the previous year to 25.4 percent, with 62.6 million people volunteering at least once for an organization. A nonprofit organization's volunteers are its most important asset, and this asset is in severe decline. Do we need to rethink the volunteer job description to attract high-quality individuals?
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How data could define the future of advocacy
Associations Now
Could advocacy become more personalized than ever? A new app, based on public nonprofit data, suggests that publicly accessible databases could become a new form of messaging for associations.
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Leadership: Taking a stand
By Thomas Parker
Over the years, I have experienced working with wonderful and fantastic leaders. I have also worked for some horrible, self-centered supervisors and managers. Notice, I did not refer to the latter group as leaders. These few certainly are not, nor will ever be, leaders. In fact, these self-centered individuals are toxic. Why do I make such bold statement? Each of us will leave a legacy to some degree. The decisions we make today will have an impact on us in each day that follows.
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Practical tips to recruit women leaders
Inc.
A study conducted by Pepperdine University followed 215 Fortune 500 companies over a 19-year-period to determine what effect women in leadership had on the company's performance, if any. They looked at three performance measures: revenues, profits as a percentage of assets, and profits as a percentage of stockholder's equity. They found that "Fortune 500 firms with a high number of women executives outperformed their industry median firms on all three measures." And it wasn't just a slim majority of companies. Nearly two-thirds of firms with more women outperformed the average firm on all three measurements. So research shows having women executives improves your bottom line, but if your leadership team is predominantly male, how do you attract qualified women leaders?
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MASAE Thanks Our Supplier Partners


3 types of software nonprofits should be using
SocialFish
Technology can help your organization achieve its mission by better enabling your staff to perform their job functions and complete important projects. But selecting and implementing the right software for your nonprofit is a difficult process, especially now that there are hundreds of vendors in the market. Because nonprofit companies have a unique set of needs, software that targets these types of organizations— such as accounting, grant management, or volunteer management — is becoming more popular. However, many nonprofit organizations can also benefit from technology that falls outside this niche.
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Succession planning at most companies is sorely lacking, executives say
Bloomberg BNA
Executives who should know best admit their own organizations are doing a terrible job of succession planning, according to a survey by Korn Ferry. A minority (36 percent) said they were satisfied or very satisfied with their organization's succession planning, and just 23 percent reported having “a solid pipeline of ‘ready now' candidates.” Moreover, over three-quarters (78 percent) of respondents said their companies only bother planning for the need to replace executives at the rank of vice president or higher, and almost half said they “are more dependent on outside hires than internal promotions” to fill executive positions.
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MASAE NewsBrief

Patricia S. Koziol, Executive Director, Mid-Atlantic Society of Association Executives, 973.283.4347

Colby Horton, Vice President of Publishing, MultiBriefs, 469.420.2601
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Shawn Smajstrla, Business Editor, MultiBriefs, 469.420.2605  
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