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5 great membership retention strategies
Silverbear
The key to retaining members is to ensure that they are receiving value from their membership and that they’re aware of the value they are receiving. Engaging with members on a regular basis to communicate this value to them helps keep it fresh in their mind and reminds them of why they became members in the first place. So what are the best retention ideas and strategies?
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MASAE Calendar of Events
Date Event Location
March 26 Technology Tools & TipsAssociation Headquarters, Mt. Laurel, NJ
April 30 Executive Management ForumPrinceton, NJ
June 3 MASAE Mid-Year Meeting: "Focus on Membership"Inn at Penn, Philadelphia
Aug. 20 MASAE 6th Annual Golf OutingSea Oaks Golf Club, Little Egg harbor Township, NJ
Dec. 2-3 MASAE 6th Annual Conference & ExhibitionHarrah's, Atlantic City
Visit www.midatlantic-sae.org for information and to register.




News You Can Use


Are associations focusing their marketing effort on the wrong things?
Smooth the Path
Most of the marketing consulting and marketing services community focuses on the how you get your message out. Because of this emphasis we start to think that having a social media account or trying the newest channel is the key to marketing success. Conversely, we panic because we hear that old technology is dead: email, newsletters, magazines, listserves. We think the how we get the message out is more important than the message itself. We race to be present in the popular channels. What if we are completely wrong?
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6 ways to attract engaged members in 2015
Wired4Leadership
Active, engaged members remain the number one challenge for associations and professional societies. Why do so many nonprofits end up leaving them stranded? There are great strategies for assuring success in recruiting, retaining and engaging members if you’ll commit the time and resources to making it happen. Spoiler alert: it doesn’t have to be difficult.
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3 ways to make them remember your event long after it is over
By William D. Pawlucy
Why do we have one-time attendees at our events and never see them again? Delivering value goes far beyond just delivering content. We see the trends in virtual and augmented reality that overlay our environment to provide more to the experiences we have in everyday life. Similarly, attendees today want more to enhance their overall experience at your events. Here are some takeaways that will increase the expiration date of your session.
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Relationship-driven leadership
The Demand Networks
Anna Caraveli writes: “The need to re-focus associations from increasing numbers (of members, events etc.) to increasing the value of relationships, especially existing relationships, has been on my mind a great deal lately. Many executives and professionals will nod their heads in agreement with this approach, and even passionately advocate for member centricity. The problem is that most are at a loss when it comes to translating it into action.”
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'SPIKE' your marketing efforts to take them to the next level
Associations Now
PR and marketing strategist Adele Cehrs shares how associations can boost marketing ROI by taking advantage of noteworthy, relevant events, or SPIKEs: “Sudden Points of Interest that Kick-Start Exposure.”
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MASAE Thanks Our Supplier Partners


2 huge changes you might not have noticed in the association world, but will
MemberClicks
Our jobs are getting harder for a number of reasons but unlike so many things in the past, these changes are not handled in an afternoon and then checked off a to-do list. They will alter the way in which we work.
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Zombie projects: How to find them and kill them
Harvard Business Review
Zombies are projects that, for any number of reasons, fail to fulfill their promise and yet keep shuffling along, sucking up resources without any real hope of having a meaningful impact. Everybody has them — and everybody should get rid of them. Now.
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MASAE NewsBrief

Patricia S. Koziol, Executive Director, Mid-Atlantic Society of Association Executives, 973.283.4347

Colby Horton, Vice President of Publishing, MultiBriefs, 469.420.2601
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Shawn Smajstrla, Business Editor, MultiBriefs, 469.420.2605  
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