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Survey: Size matters when running an association today
Associations Now
A new survey of nonprofits and associations found that an organization’s size affected not only its outlook but also the quality of its operational practices. Seventy percent of mid-size and large associations reported now is a good time to be running a membership organization, according to Virtual, Inc. In comparison, 52 percent of small associations reported an optimistic outlook.
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Calendar of Events
Date Event
March 27 Membership Madness Info/Register
April Breakfast Club
June 11 Mid-Year Meeting - at the Inn at Penn, Philadelphia
September Half-Day Certification CAE and CMP Overviews
Association Management 101 & Introduction to the CAE
Certified Meeting Professional (CMP) Introduction and Overview
October Breakfast Club
Dec. 3-4 MASAE 5th Annual Conference & Exhibition
Golden Nugget, Atlantic City


News You Can Use


Onboarding and the new member experience
Avectra
Joining a gym can be an exciting or frustrating experience, depending on the gym’s orientation or onboarding program. If a new member is left to figure things out on her own, she could quickly become confused and even intimidated by the variety of equipment. Or, the new member is assigned to a trainer who shows her around and helps her develop a workout program. As the weeks progress, she becomes familiar with what the gym has to offer and how it can help her. Guess who’s still there a year later? Associations have the same challenge.
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How to mine data to improve your marketing strategies: Part 2 of 3
Association Adviser
Data provides information; information provides insights; insights provide guidance in making mission-critical decisions that impact your bottom line and associations’ growth. Let’s dive deeper into how you can mine your data.
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Print or digital for your association? Both!
Omnipress
How do your members consume content? If you really want the answer, you’ll have to ask each person individually. It’s true that some members prefer to use print exclusively, and some that do everything online, but the vast majority of your members use a combination of the two. And that’s exactly what you should provide to them.
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Not born with it? You can still become a great leader
Inc.
No one ever said being a leader was easy. It's not. Not only do you have to make smart decisions about products and services, marketing, financing, and other operational issues, but you also have to maximize the full potential of your employees. The good news is that you don't have to be a born leader to be an effective leader. Just embrace these six pillars of leadership wisdom.
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MASAE Thanks Our Supplier Partners


5 ways to revamp your leadership style
Thought Leaders, LLC
No matter what your chosen career field is, without demonstrating leadership skills along with the rest of your talents the chances are that your career will be stagnant. Leadership skills are a must in any career path these days. So how to you know that what you are doing in terms of leadership is working?
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Looking for similar articles? Search here, keyword LEADERSHIP.


3 things you should do in case of an association leadership void
MemberClicks
There are many places for leadership in your association. It’s one of the things that make associations in general great. But sometimes, because of all of those leadership positions, one falls through the gaps and there’s an oversight: a committee without a chair, an event without a point person, a meeting without a main speaker. It’s a fine line, though, to point out a gap in leadership without assuming all of the duties yourself. Here are the first things you should do in case of a leadership emergency.
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The Boomers are leaving: Retain their knowledge
XYZ University
We need to be honest; we’re facing a workforce crisis. An average of 10,000 Baby Boomers are retiring every day, and they have knowledge you can’t afford to lose. With a good succession plan in place, you don’t have to. Instead, facilitate a transfer of knowledge to improve your organization and support its future viability.
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Are you a leader or a manager?
The Demand Networks
How do people lead at any level in your organization and to what end? Do they aim to cover deficiencies so that they and their department will look good or push the organization’s innovation envelop? Manage or inspire people? Accomplish tasks or develop people to their potential? Michael Maccoby, who is a well-known leadership expert, makes a distinction between leading and managing that is food for thought for any organization, especially associations.
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MASAE NewsBrief

Patricia S. Koziol, Executive Director, Mid-Atlantic Society of Association Executives, 973.283.4347

Colby Horton, Vice President of Publishing, MultiBriefs, 469.420.2601
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Shawn Smajstrla, Business Editor, MultiBriefs, 469.420.2605  
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