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How to apply social to membership and marketing
Avectra
Many associations still have trouble getting members to visit their website and read emails, never mind social media. Some members are afraid of using social media, seeing it as an environment laden with risk. What to do?
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Calendar of Events
Date Event
March 28 Membership Madness...Let's Deal With It!
Georgian Court University, Lakewood, N.J. and Association Headquarters, Mt. Laurel, N.J.
Registration information
June 5 Web 3.0 – Immersing Yourself in Changing Technology
MASAE Mid-Year Conference

The Inn at Penn, Philadelphia
Sponsorship / exhibitor information
July 16-18, 25-26 MASAE Sponsored ASAE University-Certificate Program
in Association Management

Hamilton, N.J.
September Best practices for effective facilitation – part 2
December Annual Conference


News You Can Use


Trapped in the past: 5 challenges of conventional thinking
Associations Now
With so many associations struggling to find their footing in a world experiencing relentless transformation, senior leaders — and boards in particular — face the daunting task of building their organizations to thrive over the next decade and beyond. Unfortunately, far too many boards continue to operate in ways that undermine their organizations' current business models, not to mention opportunities for business model innovation, sometimes without even realizing it.
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Nonprofits need to compete for top talent
Harvard Business Review Blog Network
The nonprofit sector is facing a massive talent shortage, which makes scaling a social enterprise extraordinarily difficult. To achieve impact, it's critical that social entrepreneurs attract, retain, and develop skilled talent. Competing directly with the private sector to do so is not only a good idea; it's a necessity for the best organizations to succeed.
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Is online education isolating professionals from the social aspect of learning?
By Alex Lim
Internet technology over the last decade has allowed working professionals to further their learning opportunities right in the comfort and privacy of their homes. However, there are educators who have lamented the growing momentum of online learning, remote education, technology-based learning and downloadable Internet-based courses as depriving students the much needed social dimension in the learning experience that only hands-on workshops, seminars, labs and classrooms can offer.
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How to create products and business lines that resonate with what matters to your members/customers
The Demand Perspective
Today's chaotic and unpredictable markets have their own benefits. A larger universe of possibilities lies before association leaders if they stretch their horizon of creativity and look beyond the age-old formula of products, programs and benefit packages as bases for their value proposition and business strategy. To identify new courses for growth and relevance, however, they have to develop their organizations' capabilities for understanding customers, discerning market opportunities and co-developing solutions with the right stakeholders.
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10 things every leader should challenge
Forbes
History is useful for many things, but the experience and wisdom acquired from days gone by should be a springboard to the future, not an excuse for living in the past. Smart leaders simply don't waste precious resources on refining initiatives — they invest in reimagination efforts. Leaders would be well served to apply reimagination to all aspects of their business, but particularly with regard to constantly reimagining how they lead.
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MASAE Thanks Our Supplier Partners


Are you walking the tightrope when it comes to your association's membership marketing?
XYZ University
We know that there are key points when recruiting new members to any organization that are crucial to survival. But focusing only on recruitment can be a big mistake if you are ignoring the qualities, characteristics and attributes that attracted members in the first place. And, if as a result, you're unintentionally "ignoring" your current members, they won't come back.
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Are your conferences still delivering?
Association Adviser
As association professionals, we have lots of clever ways to talk to members through our communications and live events, but are we really listening to what they have to say? What do sponsors and exhibitors really want from us? What are members saying to each other? "Member surveys can tell you a lot, but associations are often afraid to ask the right questions," said Camille Stern, vice president and group show director at NaylorCMG.
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6 steps for more effective delegation
Fast Company
DIY should not be the MO of the CEO. Delegating is a great way to ensure that more tasks get done in less time, and it also builds team capacity. Unfortunately, a lot of managers don't pay enough attention to the delegation process, and thus fail to reap the benefits. Are you a successful delegator?
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Managing social media campaigns
Social Fish
Creating a social media campaign is not a one-time event. You need a social media management team to manage and monitor the social media campaigns. Managing social media campaigns is much harder than, for example, managing email marketing campaigns as marketers need to engage with people on social media platforms and they must maintain this engagement. Marketers need to update content regularly, remove unwanted content, reply to comments and also engage with content that fans and followers have put up to successfully manage social media campaigns.
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MASAE NewsBrief

Patricia S. Koziol, Executive Director, Mid-Atlantic Society of Association Executives, 973.283.4347

Colby Horton, Vice President of Publishing, MultiBriefs, 469.420.2601
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Shawn Smajstrla, Business Editor, MultiBriefs, 469.420.2605  
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