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Association membership growth surges
Membership Marketing Blog
The theme for the 2014 Membership Marketing Benchmarking Report is the continued positive growth in association total membership numbers. A total of 894 associations participated in the research this year and altogether 53 percent of them reported growth in their overall membership numbers. While 15 percent said that their membership stayed the same, 28 percent saw a decline, and 4 percent were unsure if their membership grew or declined. A full 24 percent of associations saw total membership growth of 6 percent or higher. While only 8 percent of associations saw total membership declines of 6 percent or more.
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Calendar of Events
Date Event
April 29 Breakfast Club - at Association Associates, Trenton, NJ
June 11 Mid-Year Meeting - at the Inn at Penn, Philadelphia Info / Register
September 27 Half-Day Certification CAE and CMP Overviews
Association Management 101 & Introduction to the CAE
Certified Meeting Professional (CMP) Introduction and Overview
October Breakfast Club
Dec. 3-4 MASAE 5th Annual Conference & Exhibition
Golden Nugget, Atlantic City


News You Can Use


Modernize, rather than toss, your membership model
The Demand Networks
One of the major shifts taking place is the growing adoption by consumers of subscriptions for goods and services instead of buying them outright. It is amazing that awareness of the emergence of what many call a subscription economy it is not prominent in associations. Clearly, membership models have to be aligned with this new version of it.
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Your brand is not a logo
SocialFish
Your brand is not advertising. Your brand is not a clever name for a product. Your association’s brand is the combination of one hundred little and big things that give members an impression of the organization and what it can do for them. Do you feel your association’s brand may not be serving you as well as it should? Since there are so many touch points that feed into a brand’s overall impression how do you even start?
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Mission or vision — which drives your strategy?
By Michael J. Berens
Ideally, an association's mission and vision should be in alignment. Often in reality they are not. Over time as leadership changes hands and founding members become less involved, an association may experience mission drift or vision creep, and the two begin to diverge. This in itself is not a bad thing, as long as those setting strategy for the organization are aware of the changes taking place and make a conscious choice to let themselves be guided by the evolving mission or vision. But problems can — and do — occur.
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5 steps to moving past boardroom talk
CEO.com
Hope is not a strategy. Boards of directors will often establish a general plan and simply hope the executive team will know how to implement it to achieve the intended results. Unfortunately, there are a lot of disappointments as a frustrated board realizes the executive misinterpreted the strategy and, if they executed it at all, it was in the wrong direction. What can the CFO do to ensure a successful implementation of the corporate strategy?
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MASAE Thanks Our Supplier Partners


Designing new opportunities for millennial members
Associations Now
On the heels of new research on millennials that illustrates some potential areas of concern for associations, we take a look at how AIGA, the professional association for design, is adjusting to changing membership demographics and needs.
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Looking for similar articles? Search here, keyword MILLENNIALS.


8 ways generating content before your show will increase engagement
By Trace Cohen
Having been to hundreds of shows, conferences, expos and tradeshows, I'm still baffled by the fact that it's almost impossible to find out what the exhibitors at the show do before it starts. I work mainly on the media relations side, and there is an abundance of press kits with images, news releases, overviews and fact sheets. But the attendees of the show, your potential buyers, partners, distributors or friends have absolutely no access them. To ensure that people keep coming back year after year, we need to close the gap and better inform everyone who is a part of the show.
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Can your board talk about your cause?
Avectra
Sometimes it’s hard to understand why volunteers join a board but don’t seem to engage. Most nonprofit organizations create worthwhile materials, sponsor training, share processes, articulate an “ask” and acknowledge gifts. Many host cultivation events so new board members can “get to know us” and even offer to “do the talking” at one-on-one meetings. So why are board members often recalcitrant to fundraise?
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Association TRENDS 2014 Legal Review
Venable
Venable's nonprofit organizations practice published "Association TRENDS 2014 Legal Review," sponsored by Venable LLP, in the March 2014 edition of Association TRENDS. The Review provides a recap of some of the more significant legal developments affecting nonprofit organizations in the last year, and also features four relevant articles.
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MASAE NewsBrief

Patricia S. Koziol, Executive Director, Mid-Atlantic Society of Association Executives, 973.283.4347

Colby Horton, Vice President of Publishing, MultiBriefs, 469.420.2601
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Shawn Smajstrla, Business Editor, MultiBriefs, 469.420.2605  
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