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How smart associations are refocusing value and engagement
The Demand Perspective
Associations try very hard to provide and communicate value and are genuinely perplexed: Why don't members "get" it? Why can't we convince them that this is incredibly valuable stuff? Why are engagement and membership declining? Why is awareness and use of our benefits so low? How can members not see how great we are and want to engage with us? It's simple, really: Because your members don't see their world from your association's point of view.
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Calendar of Events
Date Event
June 5 Web 3.0 – Immersing Yourself in Changing Technology
MASAE Mid-Year Conference

The Inn at Penn, Philadelphia
Sponsorship / exhibitor information
July 16-18, 25-26 MASAE Sponsored ASAE University-Certificate Program
in Association Management

Hamilton, N.J.
September Best practices for effective facilitation – part 2
December 11-12 MASAE 4th Annual Conference & Exhibition
Revel Hotel, Atlantic City, N.J.


News You Can Use


Change management is bigger than leadership
Harvard Business Review Blog Network
If an organization needs to undergo significant change, that's a leadership issue, right? Old dogs will learn new tricks when the lead dog — or ape or penguin, depending on the management fable of the moment — shows them off. Leaders need to craft compelling elevator speeches, relentlessly deliver the message of change, and above all, walk the talk.
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5 things CEOs really want from their boards
CEO.com
As stewards of business, CEOs and boards of directors are expected to demonstrate profitable governance — yet their relationship is often overly complicated and dysfunctional, rearing unwanted outcomes like poor strategy and slow company growth. When it comes to board member behavior, CEOs long for these five traits.
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From the outside in: The path to relevance
Social Fish
"Insanity," Albert Einstein said, "is doing the same thing over and over again and expecting different results." For most associations, doing the same thing is operating from the inside out — seeing the world from the perspective of their organization rather than its customers and organizing on the basis of internal logic — around silos of products and functions rather than market segments, customer challenges, projects or solutions.
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Association TRENDS 2013 Legal Review
Venable
Venable's nonprofit organizations practice published "Association TRENDS 2013 Legal Review" in the March 2013 edition of Association TRENDS. The review provides a recap of some of the more significant legal developments affecting nonprofit organizations in the last year, and also features the following articles: "Stand Up for Your Members — If You Have 'Standing'," by Jeffrey Tenenbaum and Andrew Bigart; "Volunteering for Trouble or Trouble with Volunteers?" by Ronald Taylor; and "The Tax Man Cometh," by Matthew Journy. Click here to view the full text of this publication.
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The art of leadership: 10 trailblazers on what it takes to lead
Entrepreneur
Whether on the battlefield or in the boardroom, the best leaders inspire greatness in others through their words and actions. Though the problems faced by nations and companies have changed over the years, the qualities that make an effective leader haven't. Here are some motivating words on what makes a great leader from some of history's most influential people.
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MASAE Thanks Our Supplier Partners


Characteristics of rapidly growing membership associations
Membership Marketing Blog
The 2013 Membership Marketing Benchmarking data shows that 24 percent of responding associations reported rapid growth in membership over the past year, with the definition of rapid growth at a rate of 6 percent or better. Here are some of the characteristics of these rapidly growing associations.
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Content is not education
Midcourse Corrections
If content was education, all of us would be very knowledgeable because we have information at our fingertips through the Internet. But content is not education, just as information and data are not education. Of course content is part of education, but it is not the main part. It is the experience and learning part of education that is critical. It is our experience with that content that is more meaningful to us. Yes, content is important, but it is only half of the equation.
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Spring cleaning ideas for membership pros
Associations Now
April is here. Technically, it has been spring for a couple weeks, even though it may not feel like it just yet in your part of the country. Either way, spring is a time for renewal. It's time for shaking off the cobwebs that gathered while we hunkered down for the winter. It's time for cleaning: your desk, your house or even your membership practices.
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Colleges and your association
MemberClicks
Associations talk a lot about engaging the next generation of management. Sure, it's a good idea, but it's also critical to engage up-and-comers if you want your association to lead on into the future. Another thing associations say often is to recruit where potential members already are. From this point of view, a great place to recruit future leaders is colleges. Think about it: Concentrated pockets of young adults studying subjects relevant to your association. Here are some pros and cons to working with college students.
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MASAE NewsBrief

Patricia S. Koziol, Executive Director, Mid-Atlantic Society of Association Executives, 973.283.4347

Colby Horton, Vice President of Publishing, MultiBriefs, 469.420.2601
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Shawn Smajstrla, Business Editor, MultiBriefs, 469.420.2605  
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