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Spring cleaning ideas for membership pros
Associations Now
It’s once again time to dust off your well-worn association membership practices and make them sparkle anew. Get inspired with these refreshing ideas regarding engagement, surveys, recruitment and storytelling.
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MASAE Calendar of Events
Date Event Location
April 23 South Jersey Breakfast ClubCherry Hill, NJ
April 30 Executive Leadership Day (Register)Hamilton, NJ
June 3 MASAE 5th Annual Mid-Year Meeting: "Rules of Engagement...Enhancing Membership in Your Association" (Register)Inn at Penn, Philadelphia
Aug. 20 MASAE 6th Annual Golf OutingSea Oaks Golf Club, Little Egg Harbor Township, NJ
Dec. 2-3 MASAE 6th Annual Conference & ExhibitionHarrah's, Atlantic City
Visit www.midatlantic-sae.org for information and to register.




News You Can Use


Boost non-dues revenue through Instagram
Association Adviser
Most of you have heard of Instagram by now. Many of you are using it for fun or for business. How many of you are earning revenue from it? Learn how one association is boosting their non-dues revenue through Instagram.
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How to attract and engage millennial attendees for your event
Event Manager Blog
Our events and our attendance rates, fundraising and marketing campaigns will all be influenced by the up and coming generations. So who is the Millennial generation and how can you begin attracting them to your events and engaging them while they are in attendance?
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Looking for similar articles? Search here, keyword MILLENNIALS.


Drawing a clear line on transparency in associations
By Robert C. Harris
It is true there are regulations for public governmental bodies that facilitate openness and transparency. Among private-sector associations, however, the requirements are different. Board members often confuse the transparency required of governmental bodies with that of associations.
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Should your association care about SlideShare?
MemberClicks
If you’ve been keeping up with technology lately, you may have heard about a new slide-sharing service called SlideShare. SlideShare allows users to easily upload and share presentations, infographics, documents, videos, PDFs, and webinars. Should your association care?
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Adding remarketing to your membership and conference marketing mix
Membership Marketing Blog
In most cases, all of your marketing efforts drive members and customers to your website to join, register, or purchase an item. But the reality is that once a prospect comes to your website many do not complete their transaction on the first visit. They may need to check their calendar, the cost of flights, or get budget approval to attend. Because an organization’s website is core to the purchasing process and because many prospective members do not buy on their first visit, adding online remarking advertising to website is a necessity today for organizations.
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The best mobile online community options: Responsive web design vs. mobile sites vs. native apps
Socious
The increased use of mobile devices poses both opportunities and challenges for businesses. Though the mobile strategy conversation and the experiments that organizations are launching in their markets are not new, the current discussion is centered around responsive web design, mobile sites, and native apps. Which is better? Where should you invest your valuable resources when it comes to staying ahead of the curve? The answer is simple and unpopular: it depends.
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MASAE Thanks Our Supplier Partners


Implementing double loop learning for conference improvement
Midcourse Corrections
Most professionals, like you, are really good at single loop learning. We have a mental map that we use for conference improvement. We follow standard, prescribed routines to solve typical conference problems. That’s single loop learning. Ironically, if you’re very good at single loop learning, you’re probably bad at double or triple loop learning. It’s only when we implement double and triple loop learning that we can create unique competitive advantages. And transformation.
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Technology trends in associations
SocialFish
VideoBrief This is an hour-long webinar from Informz, Brightfind (formerly Syscom’s web services + Personify Interactive), Higher Logic and Tom Lehman. Topics covered include marketing automation, online communities, user experience and more.
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MASAE NewsBrief

Patricia S. Koziol, Executive Director, Mid-Atlantic Society of Association Executives, 973.283.4347

Colby Horton, Vice President of Publishing, MultiBriefs, 469.420.2601
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Shawn Smajstrla, Business Editor, MultiBriefs, 469.420.2605  
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