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The 2012 Association Forecast: Shaping the future of associations in our society
Affiniscape Blog    Share    Share on FacebookTwitterShare on LinkedinE-mail article
In her recent e-book, "The 2012 Association Forecast: Provocative Proposals for Future Change," Shelly Alcorn asserts, "...associations are losing their ability to differentiate themselves in the marketplace, not because of a lack of innovation and creative capacity, but through a wholesale adoption of language and management techniques more suited to the purely corporate goal of product production, not experience creation." In this article, Eric Lanke expands on this concept. More

Membership retention, renewal findings
Membership Marketing Blog    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Findings from the 2012 Membership Marketing Benchmarking Report show a pretty consistent theme when it comes to membership renewals — renew members early and often. More

Effective association governance: How to achieve it and how to make it work
Association Resource Centre    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Effective association governance is not just about boards. It also is about power and influence, about how decisions are made and about how your members are able to influence the directions and priorities of the association. Most association executives and volunteers know that their associations could be more effective than they currently are. Many also believe their governance models stand in the way. More

2012 MASAE Calendar of Events

Date Event More Information
May 23 Financial Matters: Managing Risk, Preventing Fraud, and Investment Best Practices for Your Association Register
June 6 MASAE Mid-Year Conference: The Inn At Penn, Philadelphia Information

Microvolunteering: Big ugly word, big beautiful impact
Avectra    Share    Share on FacebookTwitterShare on LinkedinE-mail article
The traditional volunteer experience — committee service — doesn't work for most members. They're not able or willing to commit the time and energy it takes to serve on a committee. Too many other options compete for their time, such as work, family, friends and other nonprofits. Associations always have had microvolunteers, but how many associations intentionally identify and market these opportunities? More

6 elements of successful membership recruitment
Association Trends    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Successful new member recruitment requires a winning membership marketing strategy. Avoid the trap of too much planning and not enough doing. Also, realize that a membership marketing plan is a living document that can always be improved and adjusted as the plan plays out. Here are six elements to include. More

How to apply social to membership retention, renewal
SocialFish    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Social media can and should do more for membership than for any other association department. It provides additional ways to reach, understand and engage members, helping to make your job easier and more fulfilling. There are responsibilities — for the vast majority of associations, it will be up to those in membership to map social media data to the membership database and make sense of how members are using social media. It's something that everyone using social media in your organization needs, but if you don't do it, nobody else will. More

Association executives learn to leverage virtual events
ExpertClick    Share    Share on FacebookTwitterShare on LinkedinE-mail article
More than 90 percent of trade and professional associations say they are using or plan soon to use some form of e-learning to deliver education and adoption of virtual events — like online conferences — has more than doubled in the past year. More

8 things every nonprofit leader should know about social media
Rosetta Thurman    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Although social media has been around for more than a decade now, many nonprofit organizations just now are hopping onto the bandwagon in full force. As the social media conversation has evolved, however, it seems as if a lot of the focus is on how to leverage (and measure) the tools themselves and not as much on building the capacity of leaders to use them in the first place. Here are a few things every nonprofit leader should know about social media. More

MASAE Thanks Our Supplier Partners

MASAE NewsBrief
Patricia S. Koziol, Executive Director, Mid-Atlantic Society of Association Executives, 973.283.4347

Colby Horton, Vice President of Publishing, MultiBriefs, 469.420.2601
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Rebecca Eberhardt, Content Editor, MultiBriefs, 469.420.2608   
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