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7 digital strategies for association events success
Affiniscape Blog    Share    Share on FacebookTwitterShare on LinkedinE-mail article
According to Pew Research Center's State of the News Report, 2011 made a splash as the "it" year for a new phase in digital media. Keeping up to date on the digital front is imperative to maintaining a strong event strategy for any association. Hosting and exhibiting at events traditionally has been the go-to resource for networking, gathering leads, pushing out new products or content and developing thought leadership. Events always have been known as the original social media platform, but more recently, marketers have inundated events through promotions, making social media a very noisy channel. You don't have to look any further than an event's hashtag to realize just how noisy event marketing has become. More

2012 MASAE Calendar of Events

Date Event More Information
May 23 Financial Matters: Managing Risk, Preventing Fraud, and Investment Best Practices for Your Association Register
June 6 MASAE Mid-Year Conference: The Inn At Penn, Philadelphia Information

5 key elements of the succession planning process
Association Resource Centre    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Succession planning is not about replacing an existing employee. The purpose is to prepare the organization and develop its "bench strength" for future organizational requirements. There are five elements to managing a succession process. More

Is your association's culture helping or hurting member recruitment, retention?
XYZ University    Share    Share on FacebookTwitterShare on LinkedinE-mail article
As an association executive, you may have the power to change your association's mission with the stroke of a pen. And you may have the ability to hire, fire, promote and demote people with relatively little effort. But changing an entrenched culture is the toughest task you will face. To do so, you must win the hearts and minds of your staff and membership, and that requires a great deal of effort and persuasion. More

Don't let dedication to your mission lead to burnout
The Chronicle of Philanthropy    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Nonprofit employees often choose to work for a charity because of their passion for a cause. Yet over time, the desire to improve their communities and help others gets overwhelmed by the practical demands of their work. Many nonprofits are understaffed and, as a result, their employees become stretched thin and burned out. More

Blogging belongs in your nonprofit communications plan
Nonprofit Communicator Blog    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Blogs share your stories. Across the Web, individuals and organizations are doing what paper newsletters did in the past — connecting with an audience of eager readers. Letting advocates know the success of your programs, calling them to action, asking for donations and garnering new supporters all can be done more immediately — and perhaps more effectively — with a blog. More

Lighten up on the travel policy and watch 'em soar
Association TRENDS    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Want a successful convention? Suggest to those companies sending participants to ease up on travel policies. New research by the Global Business Travel Association finds that the more restrictive the policy, the less successful the business outcome. More

MASAE Thanks Our Supplier Partners

5 things funders consider when evaluating nonprofit financial statements
501connect    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Nonprofit organizations invest significant resources in their fundraising efforts. Despite an organization's mission driven achievements and qualifications, a nonprofit's poor financial condition may be a potential road block to funding. Potential funders (i.e., government agencies, foundations, corporate sponsors, individual donors, banks/lenders, etc.) have financial criteria, whether formal or informal, that nonprofit organizations must meet to qualify for their particular grant, sponsorship, contribution or loan. More

Understanding the APEX/ASTM Sustainable Meeting Standards
Exhibit City News    Share    Share on FacebookTwitterShare on LinkedinE-mail article
Event production is a tricky business. Producing events that support your company's business objectives is difficult enough, but as companies become more environmentally conscious, the need to incorporate a sustainability strategy adds a new layer of complexity. More

MASAE NewsBrief
Patricia S. Koziol, Executive Director, Mid-Atlantic Society of Association Executives, 973.283.4347

Colby Horton, Vice President of Publishing, MultiBriefs, 469.420.2601
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Rebecca Eberhardt, Content Editor, MultiBriefs, 469.420.2608   
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