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Aspiring to be data-driven
InSights
Many associations aspire to be “data-driven.” But what does that mean, exactly? Is your association data-driven because it conducts surveys and focus groups? And what impact does being data-driven have on your members and staff? Are you asking the right questions at the appropriate times to capitalize on insights and avoid survey fatigue? Do staff members have an established protocol to ensure that data collection efforts are consistent and accurate, not redundant and flawed?
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MASAE Calendar of Events
Date Event Location
June 3 MASAE 5th Annual Mid-Year Meeting: "Rules of Engagement...Enhancing Membership in Your Association" (Register)Inn at Penn, Philadelphia
Aug. 20 MASAE 6th Annual Golf OutingSea Oaks Golf Club, Little Egg Harbor Township, NJ
Dec. 2-3 MASAE 6th Annual Conference & ExhibitionHarrah's, Atlantic City
Visit www.midatlantic-sae.org for information and to register.




News You Can Use


Managing your expectations and workload during strategic planning
By William D. Pawlucy
Every day there are many nonprofits in the world moving through the beginnings of a strategic plan. In every one of these sessions, nonprofit boards are creating the road map for their organizations, which is exciting. But there are many executive directors who are dreading the possibility of overloading their staff with too many initiatives. How can an executive director effectively manage expectations during the strategic planning session without putting a damper on the board's enthusiasm?
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Looking for similar articles? Search here, keyword PLANNING.


Easy ways to increase attendee interaction
Event Manager Blog
As an event planner you thrive on seeing your guests connect with other attendees and engage in the content or experience being presented. You would love for every attendee to leave your event saying “That was an amazing experience! I am so happy I attended and I met so many wonderful new people.”… but as we all know, that isn’t always the case. So what can you do as a planner to ensure your guests leave feeling connected? How can you improve their level of engagement and provide a more enjoyable experience?
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The missing link between membership and professional development
Associations Now
Clearly, professional development is one of the biggest drivers of people toward associations, if not the biggest. And yet the typical method for tying an association’s education programs to its membership package is through a simple member discount. Can we do better? Is there a way for associations to get greater leverage out of their most-valued product (education) and make it more integral to the membership package? Or, more simply, if nonmembers value your education so much, how can you get them to join, too?
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How to optimize your customer experience by surveying your online community members
Socious
In the field of online community management, we talk a lot about data-driven decisions and reading online community metrics. The analytics tools that track community members’ behavior get the lion’s share of the attention. However, seasoned community managers know that, while understanding your data is critical, communities are ultimately about people. They know that there are some things that behavioral metrics can tell you and there are some things that you need to “get your hands dirty” to measure. This means actually reaching out to members to survey and interview them.
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MASAE Thanks Our Supplier Partners


Association professionals, don't hit send!
Smooth the Path
Member marketing is in a downward spiral. Better technology gives us inexpensive email and free social media, which allows us to message our members whenever we feel like it. Our members are literally being attacked by messages. Every day they receive more promotions and content than they could ever possibly read. Whether a promotional email, ad, post on social media or direct mail before it is sent outside your association’s doors ask yourself these questions.
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6 ways to boost event attendance
MemberClicks
There’s nothing more frustrating than spending countless hours planning an event only to have a poor turnout. In fact, for event planners, the sight of empty chairs can often be downright painful. That’s why we’ve put together a list of tactics to help your association boost upcoming event attendance.
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Should you hire industry or association experts?
The Demand Perspective
In this post, Anna Caraveli writes, “Are associations an industry/sector or a profession? Andrea Pellegrino and I pondered over it during lunch at an outdoor restaurant in Old Town Alexandria — where of course the world’s greatest ideas usually emerge, right? We concluded that the confusion between the two and the ‘professionalization’ of association management was a problem for associations.”
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MASAE NewsBrief

Patricia S. Koziol, Executive Director, Mid-Atlantic Society of Association Executives, 973.283.4347

Colby Horton, Vice President of Publishing, MultiBriefs, 469.420.2601
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Shawn Smajstrla, Business Editor, MultiBriefs, 469.420.2605  
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