This message contains images. If you don't see images, click here to view.
Click here to advertise in this news brief.




  Mobile version   RSS   Subscribe   Unsubscribe   Archive   Media Kit Jun. 3, 2013

Home   About   Career Resources   Events   Members   Join   Contact Us    

 

How to get to the heart of what your members really want
The Demand Perspective
Somewhere along the way, we forgot that customers are human beings and feel, think and behave along the same patterns and values as those we know personally. In spite of claims to the contrary, we simply don't "know" our customers through their answers to narrow questions that we devise or snapshots in time from 60,000 feet in the air, like survey data or environmental scanning.
   Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE  


Calendar of Events
Date Event
July 16-18, 25-26 MASAE Sponsored ASAE University-Certificate Program
in Association Management

Hamilton, N.J.
September Best Practices for Effective Facilitation – Part 2
December 11-12 MASAE 4th Annual Conference & Exhibition
Revel Hotel, Atlantic City, N.J.


News You Can Use


Membership strategy: Are you doing all that you can for members?
XYZ University
Just about every association executive is always looking for a better way to sustain and increase their engagement with their members, potential members and the community at large. The bigger and newer the tool, the better in their opinion. But just because it is newer, doesn't necessarily mean it's better for your community specifically.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Spend a day in the life of a member
Avectra
Spending time with a member on their turf is the best way to understand their motivations, needs and challenges. And in some cases, you can also learn about their employees' and customers' needs too. This knowledge will help you make decisions about market research, programs and content.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


How to lead when you're not in power
Harvard Business Review Blog Network
For all of the books written on leadership, individuals (millions) who have participated in leadership seminars and dollars (billions) invested in leadership development, too many leadership experts still fail to distinguish between the practice of leadership and the exercise of bureaucratic power.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


How to boost your conference from good to great
By Suzanne Mason
Members of professional associations attend annual conferences to celebrate and collaborate with their peers in the industry. After a few years, event planners may hear things from members such as; "You did this last year," or "It's the same thing every year, why should I keep attending?" While those are good questions, why not instead ask what can an organization do to keep their members interested from year to year at annual conferences?
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


MASAE Thanks Our Supplier Partners


6 reasons leaders make bad decisions
Forbes
Employees are growing noticeably more frustrated with their leaders. Employees want their leaders to have their backs and listen to their concerns; to provide clarity of purpose and performance expectations; and to chart a road map for the future. They expect leadership from their leaders—but instead many employees are finding themselves being led by people that lack focus and vision, mismanage resources, and get caught up in corporate politics.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Private online communities: 7 tips for writing to increase engagement
Socious
When you begin researching how to build an online community for your customers, prospects, members or partners, one of the first things that you'll notice is that it is a complex process. If you had that reaction, it's OK. That is actually a good response given the number of signals you have to read and the levers you have available to pull, never mind setting a strategy that meets the needs of both your organization and your target audience.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


What does member mean to you?
Associations Now
The future of association membership models is a question of both business philosophy and language. We pack a lot of meaning into one little word. Like any profession, association management has a common language. We all use words like board, volunteer, meeting, chapter, and so on, and we all roughly understand each other. But the word member seems to mean a lot of different things to a lot of different people.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


Half of associations still hesitant to use paid search to drive traffic
Association Adviser
Online search is one of the most highly used forms of driving traffic to websites, but associations have been slow to adapt. According to our latest Association Adviser reader poll, only one-third of associations (33.8 percent) are using paid search engine marketing to drive traffic to their websites.
Share this article:   Share on FacebookTwitterShare on LinkedinE-mail article
READ MORE


 


MASAE NewsBrief

Patricia S. Koziol, Executive Director, Mid-Atlantic Society of Association Executives, 973.283.4347

Colby Horton, Vice President of Publishing, MultiBriefs, 469.420.2601
Download media kit

Shawn Smajstrla, Business Editor, MultiBriefs, 469.420.2605  
Contribute news


This edition of MASAE NewsBrief was sent to ##Email##. To unsubscribe, click here. Did someone forward this edition to you? Subscribe here -- it's free!

Recent issues

June 3, 2013
May 20, 2013
May 6, 2013
April 22, 2013






7701 Las Colinas Ridge, Ste. 800, Irving, TX 75063