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MASAE Mid-Year Meeting was a great success — see what your peers had to say about it
MASAE
Be sure to check out this slideshow from the recent MASAE Mid-Year Meeting.
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Calendar of Events
Date Event
July 17 Breakfast Club - at Ocean Place Resort, Long Branch, NJ Info/Register
Aug. 21 MASAE 5th Annual Golf Outing
Sea Oak Golf Club, Little Egg Harbor, NJ
Info/Register
Sept. 9 Breakfast Club - at Fernley & Fernley, Philadelphia
Sept. 30 Half-Day Certification CAE and CMP Overviews
Association Management 101 & Introduction to the CAE
Certified Meeting Professional (CMP) Introduction and Overview
Oct. 30 Breakfast Club - at The Institutes, Malvern, PA
Dec. 3-4 MASAE 5th Annual Conference & Exhibition
Golden Nugget, Atlantic City


News You Can Use




Cool things associations are doing at meetings and events
Event Garde
In this guest blog post, Associations Now Deputy Editor Samantha Whitehorne contends, “I write about some of the innovative things that associations are doing for their meetings and conferences. While it can be stressful to come up with something new each week, it gives me a chance to spotlight association meetings, which sometimes are wrongly perceived as unable to keep up with the likes of bigger conferences such as SXSW or TED. Here are five ideas executed by associations throughout the past year that I think are the best of the best.”
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What the CEO of 2040 will look like
Fast Company
With women comprising 60 percent of U.S. college students and 40% of MBA students, women will represent around 30 percent of the top 2,500 CEOs around the world in a quarter century, according to a recent report by Strategy&. While the Strategy& report admits it's not a crystal ball, taking a look at the changing role of the CEO over the past 100 years, and the new responsibilities the next cohort of chief execs will be facing down the line helps paint a vivid picture of what to expect of the CEO of the future.
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Looking for similar articles? Search here, keyword CEO.


Creating change within your association
By Meagan Rockett
Associations are constantly on the lookout to create change in their industry, and also to remain relevant. Paul Smith, the executive director of the Canadian Association of Career Educators and Employers was kind enough to share his experience with his organization, the change created, and the accomplishments achieved as a result.
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3 things your association should never automate
MemberClicks
It’s tempting with all the responsibilities and drains on our time to automate everything we can. But if you automate in a disingenuous way, you’re liable to alienate more prospects and members and thus reduce your revenue streams.
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MASAE Thanks Our Supplier Partners


Why every company needs a board of directors
Inc.
There's a relatively simple antidote to the problem of inherent entrepreneurial obstinacy – get regular peer reviews from people outside of your company. The big, Fortune 500 companies figured this out a long time ago, and it's called a board of directors. Establishing a board of directors is not inherently going to solve the problems you're hoping to solve. If you fill your board with your golfing buddies or your family, you have not found sources of objective feedback. Look for people whom you trust and know, but who don't necessarily have skin in the game. Look for individuals with strong views, who will challenge you rather than tell you how smart and wonderful you are. There is no point in having an external board that just goes along for the ride.
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Apples and oranges: Why counting members isn't always useful
Associations Now
If you overhaul your association’s membership model, what a “member” was before may be something totally different after. So if you’ve undertaken a major or minor change to your membership structure, how have you measured success?
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Chapters: Squandered opportunities
The Demand Networks
What would you think of a business that claims it is “customer-centric” but ignores and marginalizes its best customers: those who have been loyal the longest, spend the most money on its products, are its greatest champions and have such deep stake in its success that they volunteer their time to help it? You probably would not give this business many chances for survival in this competitive environment. But this is exactly what some associations are doing with their chapters, volunteers and members in general.
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Why reputation and relationships (and networking) are vital to your career
By Maria Huntley
Successful people don't get their dream jobs because of their GPA or their resume. They get their dream jobs from the relationships they make and the reputation they have created for themselves. People hire based on recommendations from people they trust, not from faceless resumes. There is a difference between networking and relationship building and both have their place in the job searching world. Networking is when you have an opportunity to connect on a broad level with many different people. Relationship building is more focused and the intentional connecting with specific people who can help you.
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CEOs sometimes need outside help
Harvard Business Review Blog Network
We know we want leaders who are smart, decisive, transformative, and possessed of a singular vision. But there’s an often-overlooked factor that can make the difference between success and failure: a leader’s ability to go far outside the organization — mobilizing networks of critical expertise — to get help in solving problems.
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MASAE NewsBrief

Patricia S. Koziol, Executive Director, Mid-Atlantic Society of Association Executives, 973.283.4347

Colby Horton, Vice President of Publishing, MultiBriefs, 469.420.2601
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Shawn Smajstrla, Business Editor, MultiBriefs, 469.420.2605  
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