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MASAE welcomes Jim Marota and Kyle Fernley to the
Board of Directors

MASAE
At its June meeting, the MASAE Board welcomed Jim Marota, Associate Director of Sales East, Caesars Entertainment and Kyle Fernley, Executive Director, Fernley & Fernley, Inc. Jim was elected to fill one of the Associate Director spots; Kyle was a past nominee elected to fill the unexpired term of Mallory Gott-Ortiz.
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Calendar of Events
Date Event
July 17 Breakfast Club - at Ocean Place Resort, Long Branch, NJ Info/Register
Aug. 21 MASAE 5th Annual Golf Outing
Sea Oak Golf Club, Little Egg Harbor, NJ
Info/Register
Sept. 9 Breakfast Club - at Fernley & Fernley, Philadelphia
Sept. 30 Half-Day Certification CAE and CMP Overviews
Association Management 101 & Introduction to the CAE
Certified Meeting Professional (CMP) Introduction and Overview
Oct. 30 Breakfast Club - at The Institutes, Malvern, PA
Dec. 3-4 MASAE 5th Annual Conference & Exhibition
Golden Nugget, Atlantic City


News You Can Use




The social media divide: Are you missing your members?
MultiBriefs
Social media has become a key platform for associations to reach their members. MultiView surveyed a group of our partners to better understand where they are, what they're doing and how they're doing it.
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3 reasons why content marketing doesn't work for associations
SocialFish
Here are three reasons why content marketing in the for-profit world is different than content marketing in the association world, and why what works for them won’t work for most associations.
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Looking for similar articles? Search here, keyword MARKETING.


What if members don't know what they need?
Associations Now
Sure, you can ask members what they want, but designing association benefits isn’t their job. It’s yours, and it starts with seeing the world from your members’ eyes.
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6 ways to intersect publications and education events
Event Garde
Delivering content to your members is a cornerstone of not only your publication program, but also your education events. In a perfect world, all our members would attend our events. But because they don’t, how do we share that information while not reinventing the wheel? How do we help sell the value of our education events? How can we showcase the content in the best possible way before, during and after our programs?
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MASAE Thanks Our Supplier Partners


The one thing you need to know for your association's web redesign
MemberClicks
You can play with button colors; you can experiment with fonts; but the one thing you need to concentrate on when you’re considering a website redesign for your association is what you do. What your association does - in real language. The way people talk.
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Confronting priorities: Are you focused on solving customer problems or selling memberships?
The Demand Networks
Market-responsive businesses are supposed to be on top of their customers' needs and perceive underlying motivations and emerging needs before even these customers are able to articulate them. They discern patterns of behavior and their implications and constantly modify their value proposition, mode of delivery or business model to resonate with demand.
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Changes in the information cycle are driving conference education reform
Midcourse Corrections
Conferences (and associations) used to be the go-to source for information and content about a profession or industry. Today, the tools of content creation and distribution actually rest in the hands of individuals. Anyone can create and share content. While not everyone wants to be a content creator, everyone has an interest in organizing and packing information in their own, unique way.
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Business netiquette: The right way to use social media
By Scott Steinberg
Modern social networks provide endless opportunities for associations and working professionals to connect with colleagues, peers and potential partners in new and novel ways. But as widespread as services like Facebook, Google+, Twitter and LinkedIn have become, basic rules of etiquette and business conduct still apply. Keep in mind that not all businesses or individuals utilize or perceive interactions on social networks in the same way. Likewise, communications sent via these channels may also lose some of the subtle nuances conveyed through personal interactions.
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Canadian Anti-Spam Legislation: What associations on both sides of the border must know
Association Adviser
If you conduct business or have members in Canada, you may be aware that enforcement of the Canadian Anti-Spam Legislation (CASL) went into effect on July 1. This law requires the sender of any commercial electronic message to have the consent of Canadian email recipient to receive such email. In other words, Canadian recipients must “opt-in” to your association-related emails. CASL outlines restrictions and penalties related to sending unsolicited emails of up to $10 million per organization per violation, so it is not something to take lightly.
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MASAE NewsBrief

Patricia S. Koziol, Executive Director, Mid-Atlantic Society of Association Executives, 973.283.4347

Colby Horton, Vice President of Publishing, MultiBriefs, 469.420.2601
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Shawn Smajstrla, Business Editor, MultiBriefs, 469.420.2605  
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