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Associations: Is your job getting harder?
MemberClicks
Blame it on social media or helicopter parents, but members expect more of us these days. The one-size-fits-all model of association membership is dead. As Seth Godin said, “The riskiest thing you can do now is be safe. The safe thing to do is be at the fringes, be remarkable.” Doing things as they’ve always been done is a recipe for extinction. But providing a customized member experience for everyone is hard work and one that requires resources that many associations don’t have.
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Calendar of Events
Date Event
Aug. 21 MASAE 5th Annual Golf Outing
Sea Oak Golf Club, Little Egg Harbor, NJ
Info/Register
Sept. 9 Breakfast Club - at Fernley & Fernley, Philadelphia
Sept. 30 Half-Day Certification CAE and CMP Overviews
Association Management 101 & Introduction to the CAE
Certified Meeting Professional (CMP) Introduction and Overview
Oct. 30 Breakfast Club - at The Institutes, Malvern, PA
Dec. 3-4 MASAE 5th Annual Conference & Exhibition
Golden Nugget, Atlantic City




News You Can Use


Boosting nonprofit board performance where it counts
Stanford Social Innovation Review
The number one responsibility of any board — for-profit or nonprofit — is management of the senior executive. Dozens of governance books drive this point home. Yet, when we talk with nonprofit leaders, it’s simply not their experience. Nearly half (46 percent) of the 214 CEOs responding to a recent Bridgespan Group survey reported getting little or no help from their boards when first taking on the position. As one executive director puts it, “The board essentially said, ‘We're glad you're here. Here are the keys. We're tired.’"
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The importance of testimonials and social media
SocialFish
Buyers in today’s age are more educated than ever, conducting vast amounts of research before making a purchase. In the B2B realm, product reviews and testimonials from other organizations can make all the difference in acquiring more market share, making them an absolute necessity for your website. Additionally, social media is a huge component of increasing leads for new customers. In fact, lead generation is the top objective for B2B marketing programs according to a recent survey, and 54% of these B2B respondents said that they have generated leads through social media. With that being said, it seems like it is more important than ever for B2B marketers to not only focus on quality testimonials from other business, but also on sharing these testimonials via social media.
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Looking for similar articles? Search here, keyword SOCIAL MEDIA.


Great leadership matters in any business
Inc.
No one factor makes a company admirable. But if you were forced to pick the one that makes the most difference, you'd pick leadership. Great leaders share a combination of traits and behaviors. The good news for the rest of us is that they're things we can emulate and practice every day.
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MASAE Thanks Our Supplier Partners


7 critical trade show mistakes you're making and don't know it
By Lee Ali
Each year, it's estimated that more than 1 billion people attend more than 20,000 trade show exhibitions worldwide with the intention of gathering information and purchasing products or services. Used correctly, these events can be a hugely profitable marketing tool for you and your business. Yet most companies are wasting money and opportunities by failing to understand and apply the key strategies and skills that are critical to get results and drive your business forward.
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Surprise! Reward attendees with the unexpected
Associations Now
Who doesn’t like a little "happy surprise" every now and again? Surprise and delight your meeting attendees with personalized perks, and your association will reap the rewards in increased engagement and retention.
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What are your member relationships really worth?
The Demand Perspective
There is hardly an organization that will not claim a commitment to its relationships with customers. Yet if this is indeed your goal, take a hard look at your association’s (or other organization's) activities and allocations of mindshare and resources. What percentage of them brings direct value to the solutions you provide to customers and your relationship with them?
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How to market your association — without breaking the law
By Valerie Hunt
Canada's Anti-Spam Legislation threatens to turn nonprofit membership and marketing teams into outlaws. What is CASL? Officially known as the Electronic Commerce Protection Regulations, Canada's anti-spam law centers on individual privacy, with no fewer than three government agencies taking part in overseeing and enforcing it. Boiled down to the basics, CASL prohibits email marketing without the express consent of the recipient. Have you evaluated your communication plan to make sure you're operating within legal boundaries?
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MASAE NewsBrief

Patricia S. Koziol, Executive Director, Mid-Atlantic Society of Association Executives, 973.283.4347

Colby Horton, Vice President of Publishing, MultiBriefs, 469.420.2601
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Shawn Smajstrla, Business Editor, MultiBriefs, 469.420.2605  
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